Dynamic entrepreneur with a proven track record at Televerde, excelling in lead generation and client relationship building. Spearheaded innovative marketing strategies that drove revenue growth and enhanced operational efficiency. Adept at strategic planning and team management, consistently delivering results through effective communication and a growth mindset.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Founder
Publicaters
Sierra Vista, AZ
01.2019 - Current
Established business vision and strategic direction for company growth.
Developed and implemented marketing strategies to attract new clients.
Managed daily operations and ensured efficient workflow across teams.
Built partnerships with vendors and suppliers for resource procurement.
Oversaw financial planning and budgeting to maintain profitability.
Recruited, trained, and mentored staff to enhance team performance.
Conducted market research to identify emerging industry trends and opportunities.
Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
Developed and implemented a comprehensive business plan to launch the company.
Organized events such as webinars, conferences, trade shows or other promotional activities.
Identified potential partnerships to expand the reach of the business.
Responded promptly to customer inquiries or complaints regarding products or services.
Negotiated contracts with vendors and suppliers for optimal pricing structure.
Conducted regular reviews of existing processes to identify areas of improvement.
Monitored performance metrics to ensure quality standards were maintained.
Established policies and procedures for efficient workflow management.
Implemented process changes aimed at increasing efficiency while reducing costs.
Built relationships with key stakeholders in industry associations to promote brand visibility.
Analyzed consumer trends data to inform product offerings and services.
Evaluated new technologies for potential application in the organization's processes.
Maintained up-to-date knowledge of relevant laws, regulations, best practices and industry developments.
Developed strategic initiatives to increase market share and revenue growth.
Implemented customer feedback loops to gather insights and improve product and service offerings continually.
Conducted ongoing competitive analysis to inform strategic decisions and maintain competitive advantage.
Implemented scalable processes and systems to support business operations and facilitate efficient growth.
Oversaw the development and maintenance of the company website and e-commerce platforms.
Managed crises and unexpected challenges, ensuring minimal impact on business continuity.
Conducted comprehensive market research to identify unmet needs and opportunities for new business ventures.
Designed and launched innovative products and services, ensuring they meet market needs and customer satisfaction.
Actively participated in industry events, conferences, and networking opportunities to enhance brand visibility and business growth.
Ensured compliance with legal and regulatory requirements relevant to the business operations.
Developed and executed strategies for scaling the business domestically and internationally.
Strategized and implemented plans to transform and revitalize operations, capitalizing on emerging industry trends.
Implemented strategic offerings to enhance company's suite of products and services.
Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
Executed on-time, under-budget project management to adhere to project road map.
Oversaw technological improvements, successfully reducing waste and eliminating business bottlenecks.
Negotiated and closed deals with suppliers, clients, and other key stakeholders to optimize operational efficiency.
Led marketing efforts, including brand development, digital marketing strategies, and public relations campaigns.
Monitored and analyzed performance metrics to inform strategic pivots and drive continuous improvement.
Developed and implemented strategic business plans to guide the startup from conception to operational success.
Developed long-range plans for business growth, resulting in increase in annual sales.
Drove revenue by cultivating successful client relations.
Sales Development Representative
Televerde
Tempe, AZ
12.2016 - 08.2017
Receive/Validate MQL; generate SAL or reject lead
Add supplement information to confirm sales readiness of the opportunity; create sales qualified lead (SQL) or sales ready opportunity (SRO)
Conduct Teleprospecting into target accounts; create sales ready opportunities
Conduct presentations and involve Partner/FSR at appropriate time in sales cycle
Manage opportunities to close through partners and fields sales reps (FSRs)
Maintain currency of deal stages in CRM and produce a sales forecast
Perform additional services to support Partners and FSRs (may include proposal development and demonstrate of product/solution
Lead Development Representative
Televerde
Tempe, AZ
03.2016 - 12.2016
Plan, schedule and prioritize each day’s activities to include identifying scheduled meetings, identifying clients by time zone to schedule appropriate calling times, managing the back log by identifying call backs and reviewing files for follow up.
Organize work tools to include reviewing references sheets, scripts, industry jargon, websites and other related materials.
Prepare for each call to include reviewing the past call history, notes and key information on the company record or about the industry and reviewing the script to identify what information still needs to be gathered or for use as a recap summary.
Place calls to companies in the queue, qualifying the call and working towards attainment of campaign objectives.
Manage the data to include identifying contacts, entering information in Intelesight, recording leads generated, navigating Intelesight, scripting and adding contacts
Share and seek knowledge by mentoring, coaching and guiding fellow LDRs in the successful attainment of campaign objectives.
Manage monthly, weekly, and daily revenue expectations through knowledge and navigation of excel.
Tele Service Representative
Televerde
Tempe, AZ
12.2015 - 03.2016
Provide sufficient outbound activity to meet the requirements of regions/territories they support.
Execute on outbound marketing programs assigned, and maintain all associated SLA’s.
Maintain compliance within client CRM on all inbound leads in which assigned.
Work with account executives to develop a territory plan.
Work with inside marketing managers to develop pipeline that supports marketing generated opportunity generation and revenue goals.
Prepare and submit activity reports, pipeline forecasts and conversion rates to manager as requested
Set up and conduct warm handoff for inside sales executive and partners prior to passing and/or converting a lead to an opportunity
Message and Training Coordinator
Professional Advertising of America PLLC
Phoenix, AZ
01.2012 - 01.2015
Review and understand the clients company, products/services (features, benefits, functionality), customers, buyer pain points and buying cycle stages, competition and target audience (industry, titles, etc.) Using a combination of research methods; including client’s website and collateral, Forrester, etc.
Facilitate client/campaign training, including pre and post briefing with Agent Performance Manager and calling team.
Develop campaign playbook and provide campaign training to Agent Performance Manager and calling team.
Develop and administer tools and techniques to cultivate knowledge and skills for campaign success; campaign certification questionnaire, pre and post training exercises, training reference material, job aides, etc.
Facilitate campaign testing and review results and feedback with Agent Performance Manager and Client Success Manager to identify issues and opportunities for improvement.
Participate in campaign calling to; include campaign testing, campaign trouble shooting, and as needed.
Obtain information to agent performance manager and conduct ongoing call monitoring to assess messaging and script flow improvement, gather relevant feedback for client progress reviews/training.
Education
Associate of Applied Science - Software Engineering
Kingsland University
Atlanta, GA
03-2025
Computer Technology for Business -
Rio Salado College
01.2016
Customer Service Representative Sales and Marketing -
Rio Salado College
01.2016
Customer Service Representative Business Practices -
Rio Salado College
01.2016
Skills
Verbal communication
Written communication
Presentation skills
Lead generation
Cold calling
Client needs assessment
Corporate structure mapping
Role alignment
Goal setting
Understanding of divisional relationships
Building trust
Selling high value services
Solution summarization
Client needs alignment
Pricing strategy
ROI analysis
Value proposition
Decision making systems understanding
Time management
Software development
Customer service
Data analysis
Marketing strategies
Team management
Project management
Technical support
Marketing
E-commerce operations
Operations management
Partnership building
Start-up operations
Product roadmaps
Growth mindset
Financial administration
Innovation management
Trends analysis
Customer focus
Industry expertise
Channel development
Entrepreneurial leadership
Organizational structuring
Entrepreneurial and innovative
Talent acquisition
Visionary leadership
Contract management
Policies and procedures development
Business development
Ethics and integrity
Revenue generation
Business planning
Client engagement
Process improvements
Legal compliance
Business administration
Human resources
Negotiation
Revenue development
Strategic planning
Cash flow management
Customer acquisition
Consulting
Market Knowledge
Strategic vision
Intellectual property
Strategic thinking
Client relationship building
Contract negotiation
Quality control planning
Operational analysis
Analytical skills
Resource allocation
Product development
Strategic business planning
Marketing expertise
Supply chain management
Budgeting and forecasting
Human resource information system HRIS
Employee coaching
Program oversight
Revenue growth
Relationship building
Team leadership
Program administration
Web development
Market research
Technical troubleshooting
Automation design
Modeling skills
Security protocols
Designing interfaces
Documentation management
Testing scripts
Continuous improvement
Data acquisition
Automation process design
Data analytics
Robotics simulation
Object-oriented programming
Embedded systems
Familiar with [HTML,CSS,JavaScript, React, Python]
Robotics programming
Technical reporting
Process improvement
Machine learning integration
Technical solution development
Documentation coordination
Artificial intelligence implementation
Script configuration
Automation implementation
Testing script development
Software development lifecycle
Automation
Data collection
Protocol validation
Configuring interfaces
Process engineering
Python programming
Network protocols
Accomplishments
Million Dollar Club Award, Recognition for generating over a million dollars in marketing generated opportunities for the Televerde SAP Appointment Setting campaigns
SAP Certificate for MGO, Recognition for 11 MGO’s and 2.6 million in the pipeline on the SAP FTE Program in Q2/2016
Excellence Award Level 1&2, Recognition for Achieving Call Performance Mastery
Certification
HTML & CSS EXPERT
References
References available upon request.
Timeline
Founder
Publicaters
01.2019 - Current
Sales Development Representative
Televerde
12.2016 - 08.2017
Lead Development Representative
Televerde
03.2016 - 12.2016
Tele Service Representative
Televerde
12.2015 - 03.2016
Message and Training Coordinator
Professional Advertising of America PLLC
01.2012 - 01.2015
Associate of Applied Science - Software Engineering
Kingsland University
Computer Technology for Business -
Rio Salado College
Customer Service Representative Sales and Marketing -
Rio Salado College
Customer Service Representative Business Practices -