Jasmine McLamb

Quantum Fiber Team

• Drive rebranding and brand love strategies for a high-speed internet company, enhancing brand identity and customer engagement.
• Establish brand voice and tone, propose SEO strategies, and research brand love UGC, proactive, and news-jacking opportunities.
• Manage social media engagement on Instagram, Facebook, Threads, X, and YouTube using Sprout Social.
• Analyze and respond to proactive and user-generated content (UGC) and engage in relevant opportunities to elevate brand visibility.

Made By Google Team (Previous)

• Managed brand engagement on X, Instagram, Facebook, TikTok, YouTube, and Threads, responding to 1,400-1,500 posts monthly.
• Developed strategies with proactive and user-generated content (UGC) for Google, Google Pixel, Google Pixel US, Made By Google, and Google Fi social media channels.
• Conducted research and engagement, optimizing content reposting and campaign performance.
• Provided insights to refine go-to-market strategies and enhance brand engagement.
• Utilized Khoros and Sprinklr for social media management and trained new Digital CX Brand Specialists.

• Led organic and influencer social media marketing efforts, driving consistent growth across platforms and increasing follower engagement.
• Managed a robust content calendar, producing and curating content that boosted brand awareness and drove audience interaction.
• Delivered data-backed recommendations to optimize campaign performance, resulting in a significant increase in social media metrics.
• Successfully organized and executed marketing strategies that increased program participation and visibility.

• Directed organizational programs and supervised a team of employees and volunteers, ensuring successful event planning and execution.
• Designed program implementation and maintenance plan.
• Motivated and directed staff to align operations with organizational mission using appropriate training initiatives and presentations.
• Developed program marketing and outreach strategies to increase awareness and attract new participants.
• Coordinated program logistics to keep all relevant materials and equipment available and in good condition.

• Monitored camper behavior during activities, effectively handling discipline situations and encouraging positive behavior.
• Supervised, guided and assisted students during crafts, art projects, games and other activities to provide developmental stimulation.
• Performed staff evaluations and addressed areas for improvement.
• Conducted assessments to determine progress and performance and report findings to relevant authorities.

• Managed all aspects of program operations, including marketing, fundraising, and customer service, leading to improved client satisfaction and program efficiency.
• Built reciprocal relationships with communities, volunteers, and organizations to support program goals.
• Fostered environment to offer choices, incorporate team building and promote sense of belonging and group identity for members.
• Gathered information and feedback from members about needs and interests.