Jasmine Phillips
Austin
Summary
Insight-driven marketer with 10+ years of experience blending product strategy, customer insights, and data-backed storytelling to drive adoption and revenue across SaaS, travel, and hospitality. Known for shaping clear narratives from complex data, translating customer needs into product opportunities, and partnering cross-functionally to deliver thoughtful, high-impact solutions.
Overview
11
11
years of professional experience
Work History
Account Manager (Strategy & Insights Focus)
Listrak
Austin
01.2024 - Current
- Guided SMS strategy for 50+ national brands using engagement data and behavioral trends to shape messaging, segmentation, and long-term strategy.
- Identified recurring customer patterns and surfaced insights that supported internal decisions around automation, feature gaps, and campaign best practices.
- Acted as the connective partner between creative, technical, and product-aligned teams to ensure messaging execution matched strategic intent.
Client Strategy Manager
Attentive Mobile
Austin
01.2021 - 01.2024
- Developed lifecycle messaging and segmentation strategies rooted in subscriber behavior and experimentation, improving CTR, conversion, and retention.
- Uncovered client pain points and shared recurring trends internally to help refine enablement materials, workflows, and future product enhancements.
- Translated performance data into clear storytelling that helped clients understand behavior patterns and actionable next steps.
Associate Market Manager
Expedia Group
Las Vegas
01.2015 - 01.2021
- Helped hotel partners optimize visibility, rate strategy, and product usage by analyzing booking trends, competitive shifts, and traveler behavior.
- Created digestible performance narratives that clarified what was driving results and how partners could improve using Expedia tools.
- Strengthened market presence by developing tailored growth plans and escalating patterns of partner feedback to internal teams.
- Earned multiple recognitions including two Associate Market Manager of the Quarter nominations.
Market Associate
Expedia Group
Las Vegas
01.2015 - 01.2019
- Built trusted relationships with hotel partners, reviewing market trends and offering clear, actionable recommendations to improve visibility and conversion.
- Analyzed competitor activity and local demand shifts to guide partners on promotional opportunities and inventory adjustments.
- Collaborated directly with internal product and support teams while serving as a voice for partner needs. Awarded Market Associate of the Quarter.
Education
Bachelor of Arts - Journalism & Media Studies
University of Nevada
Las VegasSkills
- Go-to-market strategy
- Product positioning
- Messaging development
- Customer insights
- Competitive analysis
- Market research
- Stakeholder enablement
- Lifecycle marketing
- A/B testing
- CRM platforms
- Data storytelling
- Segmentation strategies
- Product adoption
- Cross-functional collaboration
- Product marketing
- Go-to-market planning
- Voice of customer insights
- Data visualization
- Tableau expertise
- Salesforce proficiency
- Excel skills
- Jira management
- Partner training programs
- CRM and martech platforms
- Presentation development skills
- SaaS and hospitality expertise
Business Technical Skills
- Product Marketing
- Go-To-Market Planning
- VoC Insights
- Data Visualization
- Tableau
- Salesforce
- Excel
- Jira
- Partner Training
- CRM & Martech Platforms
- Presentation Development
- SaaS & Hospitality Expertise
Timeline
Account Manager (Strategy & Insights Focus)
Listrak
01.2024 - Current
Client Strategy Manager
Attentive Mobile
01.2021 - 01.2024
Associate Market Manager
Expedia Group
01.2015 - 01.2021
Market Associate
Expedia Group
01.2015 - 01.2019
Bachelor of Arts - Journalism & Media Studies
University of Nevada