Jasmine Richmond
Highland Park,MI
Summary
I am a results-driven communications and media professional with a master's degree in Strategic Communications and a robust background spanning the non-profit, athletic, and federal sectors. I have a proven ability to develop and implement strategic communication plans that effectively engage diverse audiences and drive impactful outcomes. With a focus on storytelling and community engagement, I excel in leveraging multimedia channels to enhance organizational visibility and foster connections.
I am passionate about using the skills to create meaningful communication experiences that resonate with audiences and contribute to organizational success. I am now looking to leverage my expertise in a public affairs or strategic communications role, where I can drive impactful initiatives and enhance community engagement.
Overview
11
11
years of professional experience
Work History
Supply Systems Analyst
TACOM
02.2023 - Current
- Enhanced system efficiency by identifying and resolving complex technical issues.
- Conducted comprehensive data analysis to identify patterns and trends, informing decision-making processes.
- Collaborated with cross-functional teams to develop innovative solutions for business challenges.
Creative Marketing Consultant
JSR Branding Studio
03.2014 - Current
- Digitally edited photos to enhance appearance.
- Deliver high-quality images under tight deadlines, demonstrating strong time management skills.
- Developed strong relationships with clients through clear communication and professionalism.
- Took photos from different angles and perspectives to capture perfect images.
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Adapted writing style according to various target audiences, ensuring appropriate tone and terminology usage.
- Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.
- Developed tailored event plans to meet client objectives, ensuring seamless execution and positive guest experiences.
- Conceptualized creative designs for print materials, banners, and signs.
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Analyzed user behavior data via Google Analytics to make informed decisions on UX/UI adjustments for better overall usability.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
Multimedia and Communications Coordinator
Champion Church
08.2023 - 06.2024
- Wrote and edited content for operations, marketing and public relations needs.
- Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns.
- Increased event attendance through targeted marketing efforts, resulting in higher levels of community engagement.
- Delivered clear, concise reports to senior leadership on the effectiveness of various communication strategies.
- Maintained message consistency across channels to fully support short- and long-term communications goals.
- Updated website and social media pages with well-coordinated communications aimed at conveying information, generating interest and mitigating negative press.
- Created compelling visual assets such as infographics and presentations to enhance message retention among target audiences.
- Monitored industry trends and competitor activities to inform ongoing communication strategy adjustments.
- Worked with ministry leaders to produce all print and electronic communications, website content, social media, electronic and other signage, worship bulletins and worship media, newsletters/e-newsletter and flyers.
Inventory Management Specialist
TACOM
05.2021 - 01.2023
- Planned and forecasted current and future supply needs to meet customer demand.
- Strategized the distribution of resources among key stock points.
- Drafted guidelines indicating required items, quantities, and vendors.
- Evaluated scheduled material needs and forecasts for categorization and quantity determination.
- Reduced stock discrepancies by closely monitoring inventory movement and promptly addressing any discrepancies.
- Enhanced customer satisfaction by ensuring optimal stock levels of high-demand items, minimizing instances of unfulfilled orders or delayed shipments.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
Supply Management Apprentice
Department of the Army
03.2020 - 05.2021
- Gained comprehensive knowledge of professional logistics management duties.
- Applied principles, methods, and techniques in lifecycle logistics.
- Developed proficiency through continuous practice in life cycle logistics.
- Assisted in developing and communicating logistics findings and recommendations.
- Participated in project teams to offer technical consultation.
- Supported senior logisticians in various challenging assignments for project segments.
- Drafted evaluates plans for and provision of logistical support for feasibility, efficiency, and economy, and to develop alternatives when required.
Athletics Marketing Assistant
Norfolk State University
10.2019 - 10.2020
- Assisted in the development and coordination of marketing plans for the department and specific teams to generate attendance and revenue for athletic events.
- Assisted in event marketing, planning and implementation.
- Developed game-day promotions. Assist with preparation of game-day public address scripts and execution of in-game promotions. Assisted with planning and coordinating outside group attendance at athletic events.
- Coordinated appearances by Norfolk State University Spartan (mascot) at Athletics events, campus events, and at marketing events in the community.
- Assisted in Social Media Efforts. Capture and create content/messaging for official Norfolk State University Athletics social media outlets.
- Attended scheduled weekly/bi-weekly intern staff meetings, intern huddle meetings and optional intern development events.
- Assisted with managing public address announcers, coordinating music, video board elements, cheer squad, pep band, and other marketing needs to direct the flow of games, events and promotions as needed.
- Fulfilled sponsored elements such as logo exposure, PA announcements, promotions, and events
- Improved the atmosphere at each event through the use of games, giveaways, contests, trivia and music, etc.
Promoted athletic events and communicate promotions within the residence halls, Greek system, student body, etc. - Distributed posters and schedule cards to assigned locations, and check for refills on a bi-weekly basis. Learn about the sports marketing field
Marketing and Multimedia Coordinator
Mid Eastern Athletic Conference
03.2019 - 03.2020
- Developed, coordinated, and monitored Mid- Eastern Athletic Conference messaging via social media (including but not limited to Instagram,Facebook, Twitter and YouTube) and the MEAC website to inform and educate the public; provides customer service through social media.
- Implemented marketing activities aimed at increasing community participation.
- Generated increased online traffic by regularly updating website content with fresh blog posts, engaging visuals, and informative articles relevant to target audience interests.
- Supported the planning and execution of social media advertising.
- Tracked social media trends and prepares reports on city social media insights.
- Regularly monitors and interacts with followers of the MEAC social media accounts.
- Created marketing and promotional materials for external media including social media and print publications.
- Assisted other departments in designing and producing promotional materials, including brochures, flyers, web content, banners etc.
- Collaborated on marketing initiatives and event promotions for various MEAC department projects.
- Coordinated efficient promotional strategies for Mid-Eastern Athletics Conference.
- Maintained consistent messaging for all MEAC communications.
- Maintained the MEAC branding guidelines by following and enforcing proper uses of logos, fonts, colors, slogans and other branded materials
- Served as secondary point of contact and liaison for local media and coordinate requests for articles and information.
- Managed primary responsibilities in absence of Marketing and Multimedia Director.
- Conducted social media monitoring when necessary in crisis situations.
- Answered general marketing department inquiries by email, phone, and mail.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
Front of House Employee
California Pizza Kitchen
10.2014 - 03.2020
- Maintained a clean and welcoming environment for guests, contributing to positive dining experiences.
- Handled high-pressure situations with grace, maintaining excellent service standards even during peak hours or understaffed shifts.
- Enhanced customer satisfaction by providing attentive service and addressing inquiries in a timely manner.
- Performed opening and closing duties diligently, ensuring the restaurant was ready for optimal operations each day.
- Assisted servers with delivering food, filling beverages, and retrieving items for guests.
- Contributed to team efficiency by promptly completing side work tasks during downtime periods.
- Trained new front of house employees on company policies, menu knowledge, and customer service techniques for seamless integration into the team.
- Supported back of house staff by relaying guest feedback and coordinating special requests or dietary restrictions.
- Increased guest return rate through personable interactions and genuine interest in their dining preferences.
- Managed phone lines, taking reservations, processing takeout orders, and addressing any customer concerns with professionalism.
Student Activities Assistant
Norfolk State University
10.2017 - 05.2018
- Organized volunteer opportunities both on-and off-campus, fostering community engagement among the student body.
- Welcomed customers with friendly greeting, answered general questions, gathered nature of visit and directed to specific offices.
- Evaluated student feedback on activities programming, refining future offerings based on their input and preferences.
- Mentored new interns as they joined the team, sharing best practices for successful facilitation of activities and events.
- Supported marketing efforts through the creation of promotional materials and social media content, boosting program visibility.
- Managed equipment inventory, maintaining organization and cleanliness in storage areas.
- Continuously expanded professional development through attending industry conferences or participating in relevant training sessions.
Education
Master of Arts - Strategic Communications
Regent University
Virginia Beach, VA05-2024
Bachelor of Science - Business Management
Norfolk State University
Norfolk, VA05-2019
Skills
- Internal communications
- Event coordination
- Social media management
- Marketing
- Crisis management
- Press release writing
- Content development
- Email marketing
Timeline
Multimedia and Communications Coordinator
Champion Church
08.2023 - 06.2024
Supply Systems Analyst
TACOM
02.2023 - Current
Inventory Management Specialist
TACOM
05.2021 - 01.2023
Supply Management Apprentice
Department of the Army
03.2020 - 05.2021
Athletics Marketing Assistant
Norfolk State University
10.2019 - 10.2020
Marketing and Multimedia Coordinator
Mid Eastern Athletic Conference
03.2019 - 03.2020
Student Activities Assistant
Norfolk State University
10.2017 - 05.2018
Front of House Employee
California Pizza Kitchen
10.2014 - 03.2020
Creative Marketing Consultant
JSR Branding Studio
03.2014 - Current
Master of Arts - Strategic Communications
Regent University
Bachelor of Science - Business Management
Norfolk State University
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