Jasmine Smith
Chicago,IL
Summary
Marketing professional with a rare combination of 5+ years experience in marketing communications, client services, retail sales, grassroots, and community events.Proficient in creating a strong brand identity, developing robust relationships, and establishing a marketing-driven culture.
Overview
9
9
years of professional experience
Work History
Category Account Manager
Archrival
Chicago, IL
04.2023 - Current
- Developed and implemented marketing plans to drive adidas sales in wholesale account doors with The adidas Brand Specialist Program.
- Created initiatives to align with the brands campaigns to boost sales of priority products within the lifestyle & basketball category.
- Manage and communicate knowledge of competitive product, performance, and business trends. Use competitive knowledge to provide product recommendations.
- Create long-term development strategies for product categories· Develop specific strategies to optimize product mix, shelf/display space, merchandising tools, and price promotions.
Adidas Brand Specialist
Archrival Agents
Chicago, IL
01.2022 - 04.2023
- Responsible for developing and maintaining strong relationships through wholesale partners (Foot Inc & JD/Finishline)
- Creating an impact through driving sales, educating associates, providing consumer insight, and competitive insight
- Developed a strong relationship with Chicago Foot Inc Market Manager, giving key insights and ample support as a brand
- Supported training of new and existing specialists
- Utilized Chicago connections to get competitive insight in Market and in Wholesale Accounts.
Market Manager
Namaste Laboratories
Chicago, IL
01.2020 - 02.2023
- Designed, developed, and executed robust promotional events to optimize the ORS brand experience across local beauty supply stores
- Administer and headed end-to-end marketing and visual merchandising campaigns for each account
- Drafted, maintained, and delivered effective store visit reports to the brand experience manager for informed decision-making
- Spearheaded and conducted Chicago community events with local influencers to promote and develop brand awareness
Account Manager
Studio B Entertainment
Chicago, IL
01.2015 - 01.2021
- Facilitated and coordinated with the PR director regarding all facets surrounding PR and media related functions for the 900 North Michigan Shops “I AM CHICAGO'' campaign
- Evaluated and executed venue research/site visits as well as assisted in overseeing guest check-in experience for the EMPIRE Season 3 premiere event within Chicago
- Evaluated and executed venue research and event space for Mason Dixie’s 2021 Breakfast for Good tour
- Manage and maintain all company wide social media accounts/campaigns to ensure seamless and quality execution
- Updated status reports and schedules and maintain lists of action items to ensure smooth delivery of projects
- Participated in creative brainstorms to generate ideas for clients.
Field Experience Specialist
Under Armour
Chicago, IL
01.2019 - 01.2020
Namaste
- Delivered excepefforts efforts in managing and conducting activations/community engagement to improve accounts/flagship stores
- Mentored and educated wholesale account staff and customers regarding UA brand, products, and technologies
- Uplifted the social media presence across the Chicago territory by directing and conducting grassroots events within the market
- Led and oversaw influencers with a 40K budget to optimize social media presence.
Education
Bachelor of Science - Marketing
Depaul University
06.2015
Skills
- New Business Development
- Brand Awareness & Promotion
- Relationship Management
- Event Organizing
- Strategy Execution
- Social Media Engagement
- Field Marketing
- Competitive Research
Timeline
Category Account Manager
Archrival
04.2023 - Current
Adidas Brand Specialist
Archrival Agents
01.2022 - 04.2023
Market Manager
Namaste Laboratories
01.2020 - 02.2023
Field Experience Specialist
Under Armour
01.2019 - 01.2020
Account Manager
Studio B Entertainment
01.2015 - 01.2021
Bachelor of Science - Marketing
Depaul University
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