Jasmine Spencer
Charlotte,NC
Summary
Internal corporate communications consultant and multi-media expert with 14 years of experience. Adept in leveraging tools like Adobe Premiere Pro, Canva, MSTeams, and Salesforce to elevate internal messaging and foster strategic executive collaboration. Passionate about driving impactful communication initiatives and ready to innovate in diverse corporate environments.
Overview
14
14
years of professional experience
Work History
Communications Lead Consultant
Lowe’s Companies, Inc.
Mooresville, NC
04.2022 - 01.2025
- Project managed 5-7 internal communication programs from conception to delivery, leading meetings, crafting timelines, content and next step strategy updates.
- Curated and delivered graphic design, VP social media management, email marketing, voice-over, and video editing to support directional messaging to 300,000 associates.
- Fostered partnerships with SMEs company wide and C-suite leadership to create precise script writing and media production for weekly internal broadcast and quarterly merchandising and financial shows.
- Supported timely presentation development and coordination related to annual meetings, executive presentations, event planning and awards.
Communications Sr. Analyst
Lowe’s Companies, Inc.
Mooresville, NC
02.2022 - 04.2022
- Editing and proofing of executive presentations, internal associate recognition book, and broadcast script writing
- Facilitated seamless coordination of critical executive meetings, contributing to effective decision-making and strategic planning
Media Relations Specialist
NP Strategy
Raleigh, NC
11.2020 - 08.2021
- Spearheaded marketing strategies and fostered media partnerships, elevating brand visibility for law firm and corporate clients
- Crafted and implemented social media strategies, driving engagement and expanding digital footprint for diverse corporate clientele
- Partnered with team on graphic creation and produced marketing videos, enhancing visual storytelling for firm campaigns
- Contributed to DEI initiatives, fostering an inclusive work environment and promoting diversity in marketing efforts
Social Media Coordinator
Honda Aircraft Company
Greensboro, NC
05.2019 - 07.2020
- Created social media strategy and content for HondaJet, doubling follower count and boosting engagement
- Presented analytics to CEO weekly and used results to drive global awareness
- Produced behind-the-scenes videos showcasing jet production and design craftsmanship, enhancing brand storytelling and customer engagement
- Partnered with corporate communications team on special events, publications editing, and marketing pitches, ensuring cohesive brand messaging
Anchor/Reporter
WGHP FOX8 News
High Point, NC
09.2012 - 01.2019
- Co-anchored 6:00 p.m & 10:00 p.m weekend newscasts
- Managed production teams, copyediting and delivered compelling enterprise stories across 11 counties, enhancing viewer engagement and coverage depth
- Analyzed complex regional issues, translating them into accessible news stories, enhancing public understanding of local events and their implications
- Executed precise, timely live coverage of natural disasters, providing critical information to viewers and contributing to community safety efforts
Bureau Reporter
WCTI News Channel12
Greenville, NC
07.2011 - 09.2012
- General assignment Bureau Reporter and fill-in weekend morning Anchor/Producer
- Led multimedia journalism efforts, covering 10 counties in Eastern NC
- Developed compelling news stories, enhancing regional coverage and viewer engagement
Education
B.A. - Broadcast Journalism
Elon University
Elon, NC01.2011
Skills
- Writing for Print/TV
- Intranet Management
- PowerPoint
- Microsoft Office
- MSTeams
- Excel
- Meltwater
- Hootsuite
- Canva
- SharePoint
- Adobe Premiere Pro
- Hosting
Timeline
Communications Lead Consultant
Lowe’s Companies, Inc.
04.2022 - 01.2025
Communications Sr. Analyst
Lowe’s Companies, Inc.
02.2022 - 04.2022
Media Relations Specialist
NP Strategy
11.2020 - 08.2021
Social Media Coordinator
Honda Aircraft Company
05.2019 - 07.2020
Anchor/Reporter
WGHP FOX8 News
09.2012 - 01.2019
Bureau Reporter
WCTI News Channel12
07.2011 - 09.2012
B.A. - Broadcast Journalism
Elon University