Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Quote
Timeline
Hi, I’m

Jasmine Frink

Media Marketing Professional
Austin,TX
Jasmine Frink

Summary

I am a Thriving PR, Media Marketing & Sales Professional. Outstanding business and financial acumen with abilities in trend forecasting and preparing presentations. Specialties include managing all stages of multi-media and digital marketing campaigns and sponsorships, deepening partnerships, and boosting sales with creative and proactive approaches. First-rate leadership, team building, and organizational skills. A solid record of accomplishment in overseeing marketing departments, strategies, and key projects for driven clientele. Extensive experience in market research, plan optimization and implementing various sponsorship elements while developing corporate partnerships.

Expertise includes Social Media Marketing, Market Research, plan optimization, and viral content development. Extensive experience with implementing various sponsorship elements and developing corporate partnerships. Extensive knowledge in all sectors of Media; Television, Print, and all Social Media Platforms.

I am the author of Behold My Beauty and the Behold My Beauty Brand CEO. I appreciate empowering others and making an impact wherever I go.

Overview

9
years of professional experience
4
years of post-secondary education

Work History

Independent Contract
Austin , TX

Freelance Brand Development Manager
06.2023 - Current

Job overview

  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
  • Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
  • Managed 35 accounts including Savage X Fenty, Ferrero Rocher, Freshpet & Crunch Fitness. leading monthly and quarterly meetings
  • Developed, designed & reviewed monthly reports
  • Identified key entry points to enhance market penetration and maximize returns.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging

Independent Contractor - Self Employed
Austin, TX

Content & Social Media Manager
04.2020 - Current

Job overview

  • Designed and implemented social media strategies to align with business goals.
  • Increased customer engagement through social media.
  • Analyzed and reported social media and online marketing campaign results.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Managed user acquisition through various social channels, including TikTok, Instagram, Facebook, Snapchat, Pinterest, Reddit, and Yelp.
  • Tracked customer engagement and feedback to optimize social media strategies.
  • Engaged with community daily through posts and stories.
  • Created engaging and informative content, resulting in increased shares and followers.
  • Managed social media buys to provide profitable traffic.
  • Established benchmarks for measuring impact of social media programs.
  • Championed product development and new releases by analyzing trends and sales forecasts.
  • Increased Followers and Engagement by combined 96.6% in Reach and Impressions in two weeks.
  • Increased Instagram followers from 3,780 to 5,797 in two months Growth by 53% by Increasing Content Interaction, Story Post & Creative Content using reels.
  • Secured deals and contracts by contacting prospective clients for demos and proofs-of-concept.

Sinclair Broadcast Group - KEYE CBS
Austin , TX

Media Marketing Manager
08.2021 - 06.2023

Job overview

  • Developed and maintained relationships with customers and suppliers through account development.
  • Cross-trained existing employees to maximize team agility and performance.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Accomplished multiple tasks within established timeframes.
  • Exceeded targets on numerous campaigns, consistently improving insights and performance.
  • Attracted target audiences with polished, professional, and engaging marketing materials.
  • Diversified campaigns through productive relationships with media influencers, stakeholders, and client accounts.
  • Managed creative development across various media types, ensuring alignment with brand messaging.
  • Identified needs and recommended quality improvements, creating perceived value for customers.
  • Managed Ad spending of over $112,000 per month.
  • Analyzed campaign performance and made necessary adjustments.
  • Positioned brands for larger market share and increased penetration with creative approaches.
  • Championed product development and new releases by analyzing trends and sales forecasts

Sinclair Broadcast Group -WACH FOX
Columbia , SC

Market Research & Creative Services Coordinator
08.2017 - 07.2021

Job overview

  • Collaborated with creative team and cross-functional teams on design, bandwidth and prioritization.
  • Facilitated internal creative and copy approvals and helped traffic assets through review process.
  • Coordinated daily delivery priorities and forecasted optimal plan of attack to maximize resources.
  • Updated project tracking documentation and creative campaign statuses for monthly reviews.
  • Reduced promotional expenditure by negotiating contract terms and costs.
  • Inspected layouts and edited scripts, audio, and videotapes for adherence to specifications.
  • Improved advertising performance through continuous monitoring and proactive strategy adjustments.
  • Achieved campaign objectives by developing customer-based marketing strategies.
  • Facilitated Social Media Campaigns to increase engagement and awareness of Station Events.
  • Managed quarterly budget of $500,000 for Ad Spend and Merchandise.
  • Spearheaded successful, multifaceted marketing plans across multiple channels.

Education

Claflin University
Orangeburg, SC

Bachelor of Arts from Mass Communications & Media Marketing
08.2010 - 05.2014

University Overview

  • Elected Captain of P.U.L.S.E Dance Company
  • Member of Alpha Kappa Alpha Sorority, Incorporated
  • Elected President of the Mass Comm. Society

Skills

    Brand and Product development

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Accomplishments

Accomplishments

    Awards:

  • Claflin University Outstanding Leaders Under 40 (2020)
  • SCBA Award of Merit - Service Project of the Year (Share Your Holiday Food Drive)

    • Publications:

  • Editorial Contributor for the Inaugural MDEAT Magazine "The Urgency of Now" (2021)
  • Author of Behold My Beauty Children's Book
Availability
See my work availability
Not Available
Available
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Quote

"You will never know who you could be if you stop at who you are today."

Timeline

Freelance Brand Development Manager
Independent Contract
06.2023 - Current
Media Marketing Manager
Sinclair Broadcast Group - KEYE CBS
08.2021 - 06.2023
Content & Social Media Manager
Independent Contractor - Self Employed
04.2020 - Current
Market Research & Creative Services Coordinator
Sinclair Broadcast Group -WACH FOX
08.2017 - 07.2021
Claflin University
Bachelor of Arts from Mass Communications & Media Marketing
08.2010 - 05.2014

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Jasmine FrinkMedia Marketing Professional