Summary
Overview
Work History
Education
Skills
Industry Expertise
Social Media Skills
Accomplishments
References
Websites
Work Preference
Timeline
Hi, I’m

Jasmine Rose Lee

Integrated Marketing & eCommerce Manager
Los Angeles,CA
Jasmine Rose Lee

Summary

Jasmine Rose Lee is a dynamic Integrated Marketing & eCommerce Manager with a proven track record at MEATER | Traeger, driving over $30M in DTC revenue. As an expert in integrated marketing and branding project management, she excels in cross-functional teamwork and brand consistency, delivering impactful campaigns that engage audiences and optimize performance across digital platforms.

Overview

4
years of professional experience

Work History

MEATER | Traeger
Los Angeles, California

Integrated Marketing & eCommerce Manager
03.2025 - Current

Job overview

  • Drives integrated marketing strategies and has thus far supported over $30M in DTC revenue across eCommerce websites, email, paid media, and Amazon.
  • Manages affiliate and advertising agency relationships, coordinating campaign strategy, creative alignment, and performance optimization.
  • Maintains the brand’s promotional calendar and communications across digital touchpoints, aligning cross-functional teams around key initiatives.
  • Guides creative production and content planning to ensure consistency and impact across all owned and paid channels.

MEATER | Traeger
Los Angeles, California

Marketing Coordinator
11.2023 - 02.2025

Job overview

  • Executed digital campaigns across email, paid media, and web, driving over $30M in DTC revenue.
  • Developed graphics and copy for ads, landing pages, and website content using Adobe Creative Suite and Canva.
  • Supported MEATER’s Amazon storefront and A+ content, ensuring brand consistency in messaging.
  • Planned, built, and optimized promotional emails in collaboration with design and eComm teams to enhance engagement.
  • Coordinated development of digital assets and managed campaign timelines across internal and external partners.
  • Managed multiple DTC websites across the North American market

Regarding Her & JS2 PR
Los Angeles, California

Freelance Social Media & Digital Marketing Specialist
10.2023 - 07.2024

Job overview

  • Captured and created engaging Stories, Statics, Carousels, and Reels featuring Regarding Her Members.
  • Provided timely event and news updates to over 500+ Member restaurants and food & beverage industry leaders in Los Angeles.
  • Coordinated content collaboration with Co-Founders, Members, Sponsors, and industry-adjacent organizations.
  • Executed comprehensive analytics and reporting for social media KPIs.

JS2 PR
Los Angeles, California

Digital Account Coordinator
09.2022 - 10.2023

Job overview

  • Planned social media content for platforms such as Instagram, TikTok, X (formerly Twitter), LinkedIn, and Facebook
  • Successfully created content, implemented content calendars, and posted content for multiple clients per month in the food & beverage and CPG industries
  • Assisted internal client teams with marketing campaigns via social media and influencer relations
  • Managed unpaid influencer campaigns with campaign media values reaching $60,000+
  • Ran social media analytics and provided in-depth monthly reporting for clients
  • Conceptualized, filmed, and edited video content for various brands, including businesses such as @Tastemade, @SoulmateWeHo, @Five_OnTheHill, and @RegardingHerFood

The Plug Drink
Los Angeles, California

Social Media & Marketing Intern
01.2022 - 05.2022

Job overview

  • Researched, identified, and collaborated with key influencers to promote the brand and its products
  • Coordinated content with influencers and monitored the completion of UGC
  • Planned and created social media content for platforms such as Instagram, TikTok, Twitter, and Facebook

Delta Delta Delta
Malibu, California

Social Media Coordinator & Assistant
06.2021 - 04.2022

Job overview

  • Captured high-quality images of individuals and created videos to promote engagement and public awareness
  • Managed and assisted with Delta Delta Delta - Gamma Rho chapter events
  • Planned social media content for recruitment and philanthropic events

Education

Pepperdine University
Malibu, CA

Bachelor of Arts from Advertising
01.2019 - 04.2022

University Overview

  • Relevant Coursework: Public Speaking and Rhetorical Analysis, Public Relations, Storytelling Through Media, Communication Graphics, Intercultural Communication, Media Research, Media Law, Communication Ethics, Advertising Copywriting and Layout, Advertising Account Planning and Research, Advertising Campaign Management
  • Member and Social Media Coordinator & Assistant of Delta Delta Delta

Skills

  • Canva Pro
  • Adobe Creative Suite
  • Content creation and curation
  • Audience engagement strategies
  • Community management
  • Data analytics and reporting
  • Brand development and consistency
  • Trend analysis
  • Social media platforms mastery
  • Graphic design
  • Video editing
  • Project management
  • Attention to detail
  • Cross-functional teamwork
  • Decision-making
  • Verbal and written communication
  • Team leadership
  • Partnership development

Industry Expertise

  • Food & Beverage
  • CPG
  • Hospitality
  • Health & Wellness
  • Tech

Social Media Skills

  • Social Media Management Platforms & Tools: Sprout Social, MightyScout, Planoly, Figma, etc.
  • Graphic Design & Video Editing: Splice, CapCut, Adobe Creative Suite, Canva Pro

Accomplishments

  • Photography featured in The Wall Street Journal

References

References available upon request.

Websites

Work Preference

Work Type

Full Time

Location Preference

RemoteHybrid

Important To Me

Work-life balanceCompany CulturePersonal development programsCareer advancement

Timeline

Integrated Marketing & eCommerce Manager

MEATER | Traeger
03.2025 - Current

Marketing Coordinator

MEATER | Traeger
11.2023 - 02.2025

Freelance Social Media & Digital Marketing Specialist

Regarding Her & JS2 PR
10.2023 - 07.2024

Digital Account Coordinator

JS2 PR
09.2022 - 10.2023

Social Media & Marketing Intern

The Plug Drink
01.2022 - 05.2022

Social Media Coordinator & Assistant

Delta Delta Delta
06.2021 - 04.2022

Pepperdine University

Bachelor of Arts from Advertising
01.2019 - 04.2022

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Jasmine Rose LeeIntegrated Marketing & eCommerce Manager
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