JASMINE S. WEBBER
Https://www.jasminesphotography.com/
Summary
A results-driven and creative Social Media Manager and Photographer with years of experience in developing and implementing successful social media strategies. Seeking to leverage expertise in content creation, community engagement, and analytics to drive brand awareness and customer engagement.
Overview
2024
2024
years of professional experience
Work History
Photojournalist
Mshale Newspaper
08.2021 - Current
- Covered various news events, including political rallies, cultural events, disasters, and community activities.
- Captured impactful and compelling images that accurately represented the stories being reported.
- Collaborated with reporters to provide visual support and enhance news articles.
- Ensured images were submitted promptly and adhered to the publication's style guidelines.
- Conducted research and prepared for assignments to ensure accurate and comprehensive coverage.
Photographer
Jasmine S. Photography
06.2015 - Current
- Conducted photo shoots, including studio and on-location sessions, to capture clothing and accessories in various settings.
- Directed models and stylists to achieve the desired look and feel for the fashion shoot.
- Edited and retouched photos to ensure the highest quality and aesthetic standards.
Social Media Manager & Stylist
Mainstream Boutique
1 1 - Current
- Developed and executed social media strategies to increase brand visibility and engagement on Instagram and Facebook
- Created and curated engaging content, including text, images, and videos, for various social media platforms.
- Monitored social media trends and competitor activities to identify opportunities for growth.
- Interacted with followers and managed community engagement to build brand loyalty.
- Analyzed social media metrics and provided reports to track the effectiveness of campaigns.
Social Media & Graphic Design Intern
Nexus Community Partners
06.2022 - 11.2022
- Collaborated with the Communication team to align social media efforts with overall marketing strategies.
- Created and delivered high-quality designs for various marketing materials, including brochures, flyers, posters, social media graphics, and branding assets.
Photojournalist Intern
The Minnesota Daily
11.2020 - 05.2021
- Worked closely with reporters to photograph and interview sources.
- Wrote AP style captions for their sources.
- Coordinated and executed 3-4 assignments a week.
Photographer & Social Media Manager
Aura Boutique
10.2018 - 01.2019
- Automated and optimized Instagram and Twitter posting utilizing prior engagement and popularity data Orchestrated, led and edited output from photoshoots, with and without models, of clothing and accessories.
- Managed behind-the-scenes logistics to ensure smooth and efficient photo sessions.
Education
BA - Professional Journalism, Emphasis Photojournalism
University of Minnesota
Skills
- Social Media Strategy
- Content Creation and Curation, Tik Tok, Instagram, Facebook
- Social Media Analytics
- Community Management
- Campaign Optimization
- Influencer Marketing
- Adobe Photoshop, Lightroom, Canva
- Brand Awareness
- Communication: Effective communication skills to interact with the audience, respond to comments, and handle customer inquiries professionally
- Analytical Thinking: Skill in using social media analytics tools to measure the effectiveness of campaigns, track key performance indicators, and make data-driven decisions
- Adaptability: Capacity to stay up-to-date with the latest social media trends and adapt strategies to changing algorithms and user behaviors
- Creativity: Ability to create engaging and shareable content that resonates with the target audience, reflects the brand's voice, and drives engagement
Timeline
Social Media & Graphic Design Intern
Nexus Community Partners
06.2022 - 11.2022
Photojournalist
Mshale Newspaper
08.2021 - Current
Photojournalist Intern
The Minnesota Daily
11.2020 - 05.2021
Photographer & Social Media Manager
Aura Boutique
10.2018 - 01.2019
Photographer
Jasmine S. Photography
06.2015 - Current
BA - Professional Journalism, Emphasis Photojournalism
University of Minnesota
Social Media Manager & Stylist
Mainstream Boutique
1 1 - Current
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