Jasmyn Castro
Brooklyn,NY
Summary
Results-driven content creator with a diverse background in social media management, editorial writing, and digital marketing. Demonstrated expertise in crafting compelling content for various platforms, including social media, blogs, and newsletters. Known for a keen eye for storytelling and engaging audiences. Proficient in utilizing analytics tools to measure and optimize performance. Collaborative team player experienced in producing visually captivating media and passionate about storytelling.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Communications Vista
New Yorkers For Children
08.2024 - Current
- Developed and wrote engaging content for NYFC's e-blasts and social media platforms (Instagram, Facebook, X, and Linkedin)
- Created and managed visually appealing graphics using Canva to support digital marketing efforts
- Managed MailChimp platform to compile and send e-blasts, track subscriber data, and schedule newsletters
- Researched and implemented best practices for measuring digital engagement metrics in the non-profit sector
- Maintained and updated the organization's marketing calendar to ensure timely communication with target audiences
Social Media Specialist & Assistant Producer
Major Noize
08.2023 - 02.2024
- Produced engaging and visually appealing social media content across various platforms, including Facebook, Instagram, and Twitter
- Monitored social media website performance using analytic tools such as Instagram insights, Google Analytics, and Hubspot
- Supported the creation of video content
- Authored informative and entertaining articles on topics relevant to the music industry, contributing to the company's blog and online publications
- Promoted company products and services through beauty videos
- Curated social media posts to draw traction to the company website
Beauty Advisor
Ulta Beauty
05.2022 - 07.2023
- Stayed up to date on current makeup and beauty trends
- Answered store calls to assist customers
- Suggested new ways to promote the company and reach consumers
- Handpicked beauty and skincare products that best align with the customer's needs
Social Media & Editorial Intern
Moral Injury Support Network for Servicewoman
05.2022 - 08.2022
- Collaborated with the website designer to re-design the website to be more inviting for the target audience
- Assisted with researching and pitching stories for the podcast focusing on veteran support
- Edited posts and articles before published
Education
B.S. - Journalism & Mass Communications, Concentration in Multimedia
North Carolina A&T State University
01.2024
Skills
- Canva
- Adobe Creative Cloud
- Wordpress & Website Building
- Video Production
- Social Media Management
- Editing and Proofreading
- Content creation
- Graphic Design
- Email communications
- Data Analytics
Affiliations
- Americorp Vista
Certification
Marketing Strategy
Timeline
Communications Vista
New Yorkers For Children
08.2024 - Current
Social Media Specialist & Assistant Producer
Major Noize
08.2023 - 02.2024
Beauty Advisor
Ulta Beauty
05.2022 - 07.2023
Social Media & Editorial Intern
Moral Injury Support Network for Servicewoman
05.2022 - 08.2022
B.S. - Journalism & Mass Communications, Concentration in Multimedia
North Carolina A&T State University
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