Results-driven, passionate, accomplished professional with extensive sales, sales leadership and national contract negotiation experience; Comprehensive experience in building and developing dynamic sales teams; Proven success in driving revenue, profitability, market expansion, territory optimization, and diversification of customer base based upon market analysis.
Overview
8
8
years of professional experience
Work History
Chief Commercial Officer
Southern Exteriors
08.2023 - 08.2025
Provide executive leadership over all commercial strategy, sales, and business development functions for leading provider in exterior construction sector.
Spearhead market expansion and revenue growth, aligning business objectives with long-term profitability goals.
Develop and execute strategic growth plans including territory optimization, diversification of customer base, and entry into new markets.
Collaborate with executive leadership team to position company for sustained scalability and competitive advantage.
Mentored junior team members, promoting professional development and increasing employee retention rates.
Evaluated market trends and competitor analysis to inform data-driven decision making and drive growth.
Designed and executed successful sales and marketing procedures using innovative strategies.
Optimized pricing strategies for maximum profitability while maintaining customer loyalty and satisfaction levels.
Coordinated closely with finance teams to develop budgets aligned with strategic goals and revenue targets.
District Sales Manager
H&E Equipment Services, Inc.
11.2019 - 08.2023
Manages a diversified sales force of $100M in fleet, six branches, and twenty-two sales professionals while focusing on market expansion.
Improves company culture through the hiring of diversified and dynamic sales professionals.
Increases market share and market penetration to increase territory optimization through analyzing branch financial metrics and field work with sales professionals.
Leads high level negotiations for all sales professionals in a mentorship role for the team.
Focuses on increased revenue for the region through profitability and increased market share.
Successfully opened three new branches to date within the District.
For 2022, the District performed top-ranked in safety for the company.
For 2022, the District performed in $3.5M PBT improvement in year over year metrics.
Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
Senior Category Manager, National - Equipment and Equipment Accessories
HD Supply Construction & Industrial - White Cap
10.2017 - 09.2019
Led and developed profitable growth strategies, operational plans and financial objectives for the equipment and equipment accessories categories.
Management of 160+ suppliers representing $120M in combined revenue.
Led and implemented product assortment planning, merchandising and execution in the branch environment through continuous business performance reviews of products and suppliers.
Development of new National supplier partnerships as well as managed existing partnerships.
Execution of National supplier contract and program negotiations.
Supported and lead field sales team with all category related sales and RFQ negotiations nationally.
Identified and reported key performance indicators to define successful category management.
Education
Bachelor's Degree - Sports Communications
University of Georgia
Athens, Georgia
12.2022
Skills
Adaptability
Business Development Strategies
Critical Thinking
Interpersonal Communication Skills
Leadership Development
Organizational Skills
Project Management Skills
Public relations
Contract negotiation
Corporate budget management
Negotiation expertise
ACCOMPLISHMENTS & TRAINING
Order Accuracy District Champion
Company Wide Initiative Roll-out Representative
Former Certified Ives Trainer
Salesforce.com Region Expert/Support Representative
United Rentals Lift Leadership Program
Positive Management Leadership Course
Power Messaging Course
Sales Negotiation Course
Timeline
Chief Commercial Officer
Southern Exteriors
08.2023 - 08.2025
District Sales Manager
H&E Equipment Services, Inc.
11.2019 - 08.2023
Senior Category Manager, National - Equipment and Equipment Accessories