JASON ARREZOLA
Summary
Results-driven Business Consultant and Operations Leader with 7+ years of experience helping organizations accelerate revenue growth, improve operational performance, and build high-performing teams. Proven success leading multi-unit franchise operations and advising more than 40 business owners on sales strategy, pricing optimization, customer retention, and operational excellence. Recognized for delivering measurable business outcomes through data-driven decision making, executive coaching, and scalable business systems.
Overview
10
10
years of professional experience
Work History
Business Consultant
Studio Grow
Lubbock, Texas
08.2025 - Current
- Advised a portfolio of 40+ boutique fitness businesses, providing strategic consulting on sales, pricing, operations, marketing, and retention to drive sustainable revenue growth.
- Increased client performance through data-driven strategies, including growing one studio from $18K to $40K+ in monthly revenue within four months by optimizing pricing, sales processes, and member retention.
- Achieved the highest client retention rate on the coaching team for transferred accounts and renewals by building trusted relationships and delivering measurable business outcomes.
- Led executive strategy sessions with business owners, developing customized growth roadmaps, analyzing KPIs, and implementing scalable systems for referrals, sales, onboarding, and operational efficiency.
MULTI-UNIT FRANCHISEE & GENERAL MANAGER
RockBox Fitness
Lubbock, USA
09.2020 - 05.2025
- Led operations for three franchise fitness studios, increasing revenue by 35% through strategic sales initiatives, team development, operational improvements, and performance management.
- Successfully launched and scaled a new studio, generating $65K+ in opening-day sales and reaching 250 active members through strategic pre-sales, community partnerships, and client engagement.
- Built and managed high-performing teams by hiring, training, and coaching staff on sales, customer service, and operational excellence, improving conversion rates, member retention, and accountability.
- Developed scalable sales systems, CRM workflows, and member success strategies that enhanced customer satisfaction, increased renewals and referrals, and drove long-term business growth.
FITNESS & SALES SPECIALIST
F45 Training
Lubbock, USA
11.2019 - 08.2020
- Exceeded membership sales goals by conducting consultative fitness assessments, converting prospects into long-term members through personalized recommendations and relationship-based selling.
- Delivered high-quality coaching in both group and personal training environments, creating individualized fitness experiences that improved member engagement, retention, and satisfaction.
- Built strong client relationships through proactive follow-up, goal tracking, and accountability, contributing to increased renewals, referrals, and long-term member success.
- Collaborated with studio leadership to analyze sales performance, optimize member onboarding, and execute community outreach initiatives that drove membership growth and strengthened brand presence.
FRANCHISE PARTNER/MANAGER
ILovekickboxing
Lubbock, USA
01.2016 - 11.2019
- Managed day-to-day operations of high-volume fitness franchise, overseeing sales performance, staffing, member experience, and operational execution to achieve revenue and retention goals.
- Recruited, trained, and developed sales and coaching teams, implementing performance management systems to enhance lead conversion, membership sales, and employee accountability.
- Executed strategic marketing initiatives, forged community partnerships, and utilized consultative sales processes, consistently increasing new member acquisition and client engagement.
- Monitored key business metrics including lead generation, conversion rates, membership retention, and revenue, using data-driven insights to optimize operations and improve overall studio performance.
Education
B.A. - COMMUNICATION STUDIES
Texas Tech University
LubbockSkills
- Business Consulting
- Operations Management
- Revenue Growth
- Sales Strategy
- Business Development
- Customer Success
- Executive Coaching
- Financial Analysis
- KPI Reporting
- Process Improvement
- CRM Management
- Leadership Development
Timeline
Business Consultant
Studio Grow
08.2025 - Current
MULTI-UNIT FRANCHISEE & GENERAL MANAGER
RockBox Fitness
09.2020 - 05.2025
FITNESS & SALES SPECIALIST
F45 Training
11.2019 - 08.2020
FRANCHISE PARTNER/MANAGER
ILovekickboxing
01.2016 - 11.2019
B.A. - COMMUNICATION STUDIES
Texas Tech University