Golf professional skilled in managing golf operations, enhancing player experiences, and driving membership growth. Strong focus on team collaboration and achieving results, ensuring adaptability to changing needs. Expertise in lesson planning, tournament coordination, and customer service. Known for leadership, reliability, and effective communication.
Overview
28
28
years of professional experience
Work History
Head Golf Professional
Whispering Woods Golf Club
09.2023 - Current
Coordinated seasonal leagues and social events tailored towards varying age groups within our membership base.
Developed and managed successful golf tournaments, ensuring a positive atmosphere for participants.
Promoted a welcoming environment to attract new members, resulting in steady club growth.
Led instructional clinics for various skill levels, helping participants refine their technique and improve overall performance on course play.
General Manager
Double Eagle Indoor Golf & Lounge
10.2023 - 09.2024
The General Manager was responsible for overseeing and managing the day-to-day operation of the facility and respective staff. The GM recommends new hires and train staff, manage the POS systems, bookings, schedules, and ensures the golf bays and bar are stocked, clean, orderly, and welcoming for all patrons.
General Manager
Country Club of Whispering Pines
11.2022 - 05.2023
Prepares and monitors annual budget, revenue goals and expenses as well as generating various (weekly, monthly, etc.) business volume forecasts
Monitors monthly and other financial reports/statements on a daily, weekly, and monthly basis for the facility and takes effective corrective action when necessary
Establishes basic personnel policy, initiates, and establishes basic personnel policy, initiates, and monitors policies relating to personnel actions and training along with professional development programs
Ensures all Human Resources procedures and policies are followed by management staff
Develops, maintains, and administers a sound organizational plan and initiates improvements as necessary
Oversees the care and maintenance of all the facility's physical assets and each individual facility
Coordinates marketing programs to promote the facility's services to potential customers
Ensures the highest standards of food and beverage service on property
Implements policies and procedures for multiple departments, including compliance of all company standards relating to quality of products and services
Responsible for interviewing, hiring, training, planning, assigning, and directing work, evaluating performance, rewarding, and disciplining associates; addressing complaints and resolving problems
Directly manages department members that may include, but is not limited to: Head Professional(s), Golf Course Superintendent(s), Food & Beverage Directors, etc
Assures that effective orientation and training are given to each new associate
Develops ongoing training programs
Knowledge of Microsoft Office applications
Knowledge of property management systems
Membership Experience Director
Medical Fitness Association
04.2017 - 10.2022
Manage all aspects of Live Events and Live Webinars
Hosted 7 Annual events including 5 regional events, Medical Fitness Institute, and Annual International Conference
Primary source for Member Communications - distribute as appropriate
Track IP benefit usage and report semi-annually to both IPs and President on benefits usage
Responsible for creating and maintaining a memorable and meaningful experience for members and those interested in the Medical Fitness Association
All aspects of member engagement including: Member recruitment, Membership Agreements (Financials handled by Bookkeeper), On-boarding process, Orientation, Member engagement, Member satisfaction, Retention and Communication, Membership renewal process, Coordinate with Marketing Committee on member/public facing marketing efforts, Staff liaison to Membership Committee and State Captains Group
Review and update member database additions/deletions/corrections for accuracy for: Individuals, Facility, Industry Partner (IP), Strategic Partner and Patron Master Accounts, Facility, Industry Partner, Strategic Partner, and Patron Sub-accounts
On-site management and implementation of events
Ensure that venue, catering, and special events contracts are prepared for CEO signature
Ensure that committees responsible for events identify potential vendors to support events including booth rentals, reception, and keynote sponsorships, etc
Arrange for staffing of registration, readiness of name badges, agendas, conference binders, and A/V requirements, etc
Order awards and review script for presentation created by conference committee
Arrange for CECs and CMEs certificates for all events as appropriate
Fellowship - Promotion, Application, and Award - Coordinate with Fellowship Committee
Manage Travel Pass Program
Create on-going marketing and awareness campaign for program
Solicit participants
Promote participants through social media website prominence, etc
Solicit stories/pictorials, etc
To publish
Seek member news stories for website and social media
Provide links and posts to Director of Marketing for posting
Manage Contact Us forms on Website and all e-mail campaigns
Review and answer as appropriate
Refer to appropriate staff for response
Assist with Certification Communications and track new certifications/re-certification process
Social Sales Coordinator
Pinehurst Resort
04.2015 - 11.2016
Sell all aspects of Pinehurst Resort including all packages including golf, spa, tennis, social, special events and holidays
Proficient in Visual One front office reservation system, GolfPro tee time management, Navis reservation system and R Guest dining reservation system
Complete all procedures for bookings, deposits, refunds, gift certificates, and transfers
Work with each department of resort to promote seamless experience for guests and members
Daily contact with Golf Operations, Food & Beverage, Resort Services, Front Desk, Conference Services and executive administration
Unlimited knowledge of entire resort through sales leads, incoming calls, blind leads
Precise knowledge of all aspects concerning availability within 3 hotels and over 400 hotel rooms, 60 condominiums, and 60 villas
Daily, monthly, and annual reporting of all sales aspects
Conversion rates of all sales leads, revenue generation, compliance reports on lead generation, room sales generation
Provide possible guests and travel providers with regular site visits
Complete all guest stays with accommodation reservations, golf tee time reservations between 9 golf courses, including up sell of Pinehurst #2, dining reservations, spa reservations, tennis reservations and all other aspects of the resort
Golf Show Exhibitor
Talamore Golf Resort
01.2015 - 03.2015
Representing Talamore Golf Resort in all 6 North Coast Golf Shows (Columbus, Washington DC, Philadelphia, Cleveland, New Jersey and Pittsburgh as a sales and marketing associate
Promoting future golf groups visiting the Pinehurst area and Talamore Golf Resort
Marketing and customer gathering of $10,000 Golf Giveaway
Marketing of current renovations, improvements, and services for 2015 at Talamore Golf Resort
General Manager
Longleaf Golf & Country Club
08.2011 - 12.2014
Managed all aspects of operation, including golf operations, maintenance operations, marketing, and food & beverage operations
Reorganized all aspects of membership including marketing, membership options and pricing
This led to a growth of approximately 90 members to over 150 members
Oversaw capital improvements in three years including, new roof, new pump house, new carts, new entryway, and pool house improvements
Managed golf shop inventory, tournaments, outings, and member play
Direct implementation of F&B lease from the club's Paddock Restaurant to The Tavern at Longleaf, to the current Filly & Colt's
Successfully operated and marketed a 2014 Men's US Open package to the public which included a Wednesday sold out golf course to International Sports Management, including parking Thursday through Sunday which generated roughly $45,000 in revenue
Acted as club representative for The Village of Pinehurst Area Golf Association, all North Coast Golf Shows and the PGA of America as a member in good standing
Operated all Golf Package decisions including rates, times, and schedules
Implemented an internal relationship with Patty Thompson, Sandhills Package Pro's to represent Longleaf as an on-site golf packager
Increased revenues approximately $200,000 and decreased expenses approximately $75,000 toward the operational budget within 3 years
Improved the perceived perception of locals concerning the club which led to a maintaining of rounds, while industry standards have been down
PGA Operations Professional
Talamore Golf Resort
04.2009 - 08.2011
Supervise daily area of responsibility to ensure maximum performance is up to required standards
Conduct employee staff meetings communicating company direction and goals
Provide contact with hotel packagers
Responsible for hotel billing, weekly tee time confirmations and marketing to increase round production
Responsible for inventory control, pro shop displays, merchandise organization, presentation and cleanliness, purchase, receiving, and pricing new merchandise and maintain cost of goods sold to budget
Resolve problem situations: hire, train, and discipline staff members
Ensure seamless communication between golf operations, food and beverage and golf course maintenance
Work next to general manager providing budget and capital expenditure input, business plan formation and implementation
Attend PGA Seminars and maintain active status in good standing with the PGA
Manage and develop golf cart service, maintenance, and operations program
Interface and carry out objectives set forth by general manager and ownership
Responsible for all aspects of tournament operations
Responsible for food and beverage operations
Assist general manager with all aspects of membership program
Operating daily and monthly accounting for golf shop and food and beverage outlets
Attend marketing meetings and golf association meetings
Participate in various section and golfing events
PGA Head Golf Professional
Highland Park Country Club (Kemper Sports)
09.2007 - 07.2008
Implemented applicable Company operating, human resources, and safety policies and procedures pertaining to the golf shop and outside services groups
Planned and scheduled work duties of department personnel
Monitor performance to ensure customer service standards and productivity goals are achieved
Oversee daily operating activities including opening, closing and securing the golf shop and storage buildings; managing daily cash flow to ensure cash/credit card charges balance with sales receipts; monitoring staff interaction with guests to ensure proper customer service; maintaining clean, presentable and fully stocked merchandise displays; ensuring that the golf shop, storage areas, cart shed, and grounds are maintained to applicable appearance standards
Assisted in the preparation and implementation of operating and capital budgets
Aided with financial forecasts and analyzing budget variances
Oversee merchandising operations including ensuring that merchandise orders are recorded with proper quantities and prices and participating in monthly inventories
Kept knowledge of golf shop merchandise, participated in selling merchandise and/or provide suggestions to patrons as appropriate to meet their needs
Designed and implemented sales incentive programs for golf shop staff
Monitored results and recommend modifications to achieve budgeted retail sales goals
Tracked types and quantity of golf rounds played
Monitored customer preferences, usage patterns, and satisfaction with Company products and services
Assess the quality of internal and/or external customer service and speed of play
Recommended plans for continued improvement
Interact with guests in a congenial and professional manner
Scheduled tee times and handle customer inquiries and/or complaints in accordance with operating policies and procedures
Planned and conducted individual and group lesson programs and golf clinics
Worked with golf associations and other groups to schedule tournaments and group outings
Ensure organization and efficient operation and coordination of golf shop, cart service and food & beverage activities
Ensure that ancillary services including, the handicapping system, guest programs and driving range facilities are efficiently organized and meet customer needs
Represented the Company in meetings and/or presentations with various clients, municipalities, and other outside agencies
Participated in due-diligence site visits and provide market analysis for various projects, when requested
Managed employment activities for applicable staff members, including but not limited to, personnel recruitment and selection, performance evaluations, training, compensation, discipline and termination, etc
Continued with all aspects of past duties as Sales & Marketing Director
Sales & Marketing Director
Highland Park Country Club (Kemper Sports)
10.2006 - 08.2007
Develop and implement sales and marketing strategies for all aspects of the club including but not limited to golf operations and banquets and catering
Construct budget and marketing plans in accordance with KemperSports and the City of Highland Park
Increases sales of golf outings and events by 34% in fiscal year
Added an additional $85,000 to golf course revenue by selecting successful third-party wholesalers
Use networking and current relationships with hospitality industry, golf industry, and local contacts to promote business to the club
Grew wedding contracts from 15 to 22 for 2007
Market and develop group outings, special events, tournaments and leagues
Represent HPCC in meetings, networking and presentations with various clients and similar organizations
Serve as a liaison between catering and clients to better provide superior customer service
Stay current on industry trends and market information
Update and provide information for the HPCC website
Maintain and update the HPCC email database to contact and inform customers on news, specials, and events
Partner
Master Events & Meeting Planning
10.2005 - 09.2006
Created and marketed new Meeting and Event Management Company
Responsible for the research and addition to new clients nationwide
Maintain the current client base with constant follow-up and customer satisfaction
Designed marketing material and logo
Represented company at numerous association events and workshops
Attended all client programs in USA, Mexico, and Dominican Republic
Manager of Business Development
Meetings & Events USA
07.2004 - 10.2005
Responsible for the development of Midwest and local Chicago clients
Introduced and sold new service line consisting of golf event services
Increased customer awareness thru constant association networking
Assisted with existing client list, including on-site management and registration
PGA Head Golf Professional
Barrington Hills Country Club
01.2001 - 12.2003
Responsibility for the management of the golf program at the Club
This includes men's, ladies, junior and couple's golf
Ownership and sales leader of golf retail shop for use by members
This included a first-year annual sales revenue growth from $195,000 to $297, 000
Prepare annual golf operations budget for golf committee review and approval
Provide and supervise assistant golf professionals along with outside staff
Engage professional teaching program and service to membership
Properly recruit and train caddie program
Supervision and maintenance of golf cart fleet
Supervise pace of play on a regular basis
Represent BHCC in tournaments, award presentations and social events
PGA Assistant Golf Professional
Barrington Hills Country Club
04.1997 - 10.2000
Teaching of individual private lessons, junior clinics, and ladies' clinics
Organization and coordination of special events and tournaments
Maintain and oversee proper inventory levels and golf shop sales
Supervision of 15-20 outside seasonal employees
Managing of cart maintenance
Maintain full upscale practice facility
Education
Bachelor of Science - Marketing - Professional Golf Management
Ferris State University
Big Rapids, MI
05-1996
Skills
Golf instruction expertise
Food and beverage operations
Team building and leadership
Staff training and development
Accomplishments
PGA Quarter Century Member - 2024
Timeline
General Manager
Double Eagle Indoor Golf & Lounge
10.2023 - 09.2024
Head Golf Professional
Whispering Woods Golf Club
09.2023 - Current
General Manager
Country Club of Whispering Pines
11.2022 - 05.2023
Membership Experience Director
Medical Fitness Association
04.2017 - 10.2022
Social Sales Coordinator
Pinehurst Resort
04.2015 - 11.2016
Golf Show Exhibitor
Talamore Golf Resort
01.2015 - 03.2015
General Manager
Longleaf Golf & Country Club
08.2011 - 12.2014
PGA Operations Professional
Talamore Golf Resort
04.2009 - 08.2011
PGA Head Golf Professional
Highland Park Country Club (Kemper Sports)
09.2007 - 07.2008
Sales & Marketing Director
Highland Park Country Club (Kemper Sports)
10.2006 - 08.2007
Partner
Master Events & Meeting Planning
10.2005 - 09.2006
Manager of Business Development
Meetings & Events USA
07.2004 - 10.2005
PGA Head Golf Professional
Barrington Hills Country Club
01.2001 - 12.2003
PGA Assistant Golf Professional
Barrington Hills Country Club
04.1997 - 10.2000
Bachelor of Science - Marketing - Professional Golf Management
Ferris State University
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