JASON ASLANIAN

• Coordinated seasonal leagues and social events tailored towards varying age groups within our membership base.
• Developed and managed successful golf tournaments, ensuring a positive atmosphere for participants.
• Promoted a welcoming environment to attract new members, resulting in steady club growth.
• Led instructional clinics for various skill levels, helping participants refine their technique and improve overall performance on course play.

The General Manager was responsible for overseeing and managing the day-to-day operation of the facility and respective staff. The GM recommends new hires and train staff, manage the POS systems, bookings, schedules, and ensures the golf bays and bar are stocked, clean, orderly, and welcoming for all patrons.

• Prepares and monitors annual budget, revenue goals and expenses as well as generating various (weekly, monthly, etc.) business volume forecasts
• Monitors monthly and other financial reports/statements on a daily, weekly, and monthly basis for the facility and takes effective corrective action when necessary
• Establishes basic personnel policy, initiates, and establishes basic personnel policy, initiates, and monitors policies relating to personnel actions and training along with professional development programs
• Ensures all Human Resources procedures and policies are followed by management staff
• Develops, maintains, and administers a sound organizational plan and initiates improvements as necessary
• Oversees the care and maintenance of all the facility's physical assets and each individual facility
• Coordinates marketing programs to promote the facility's services to potential customers
• Ensures the highest standards of food and beverage service on property
• Implements policies and procedures for multiple departments, including compliance of all company standards relating to quality of products and services
• Responsible for interviewing, hiring, training, planning, assigning, and directing work, evaluating performance, rewarding, and disciplining associates; addressing complaints and resolving problems
• Directly manages department members that may include, but is not limited to: Head Professional(s), Golf Course Superintendent(s), Food & Beverage Directors, etc
• Assures that effective orientation and training are given to each new associate
• Develops ongoing training programs
• Knowledge of Microsoft Office applications
• Knowledge of property management systems

• Manage all aspects of Live Events and Live Webinars
• Hosted 7 Annual events including 5 regional events, Medical Fitness Institute, and Annual International Conference
• Primary source for Member Communications - distribute as appropriate
• Track IP benefit usage and report semi-annually to both IPs and President on benefits usage
• Responsible for creating and maintaining a memorable and meaningful experience for members and those interested in the Medical Fitness Association
• All aspects of member engagement including: Member recruitment, Membership Agreements (Financials handled by Bookkeeper), On-boarding process, Orientation, Member engagement, Member satisfaction, Retention and Communication, Membership renewal process, Coordinate with Marketing Committee on member/public facing marketing efforts, Staff liaison to Membership Committee and State Captains Group
• Review and update member database additions/deletions/corrections for accuracy for: Individuals, Facility, Industry Partner (IP), Strategic Partner and Patron Master Accounts, Facility, Industry Partner, Strategic Partner, and Patron Sub-accounts
• On-site management and implementation of events
• Ensure that venue, catering, and special events contracts are prepared for CEO signature
• Ensure that committees responsible for events identify potential vendors to support events including booth rentals, reception, and keynote sponsorships, etc
• Arrange for staffing of registration, readiness of name badges, agendas, conference binders, and A/V requirements, etc
• Order awards and review script for presentation created by conference committee
• Arrange for CECs and CMEs certificates for all events as appropriate
• Fellowship - Promotion, Application, and Award - Coordinate with Fellowship Committee
• Manage Travel Pass Program
• Create on-going marketing and awareness campaign for program
• Solicit participants
• Promote participants through social media website prominence, etc
• Solicit stories/pictorials, etc
• To publish
• Seek member news stories for website and social media
• Provide links and posts to Director of Marketing for posting
• Manage Contact Us forms on Website and all e-mail campaigns
• Review and answer as appropriate
• Refer to appropriate staff for response
• Assist with Certification Communications and track new certifications/re-certification process

• Sell all aspects of Pinehurst Resort including all packages including golf, spa, tennis, social, special events and holidays
• Proficient in Visual One front office reservation system, GolfPro tee time management, Navis reservation system and R Guest dining reservation system
• Complete all procedures for bookings, deposits, refunds, gift certificates, and transfers
• Work with each department of resort to promote seamless experience for guests and members
• Daily contact with Golf Operations, Food & Beverage, Resort Services, Front Desk, Conference Services and executive administration
• Unlimited knowledge of entire resort through sales leads, incoming calls, blind leads
• Precise knowledge of all aspects concerning availability within 3 hotels and over 400 hotel rooms, 60 condominiums, and 60 villas
• Daily, monthly, and annual reporting of all sales aspects
• Conversion rates of all sales leads, revenue generation, compliance reports on lead generation, room sales generation
• Provide possible guests and travel providers with regular site visits
• Complete all guest stays with accommodation reservations, golf tee time reservations between 9 golf courses, including up sell of Pinehurst #2, dining reservations, spa reservations, tennis reservations and all other aspects of the resort

• Representing Talamore Golf Resort in all 6 North Coast Golf Shows (Columbus, Washington DC, Philadelphia, Cleveland, New Jersey and Pittsburgh as a sales and marketing associate
• Promoting future golf groups visiting the Pinehurst area and Talamore Golf Resort
• Marketing and customer gathering of $10,000 Golf Giveaway
• Marketing of current renovations, improvements, and services for 2015 at Talamore Golf Resort

• Managed all aspects of operation, including golf operations, maintenance operations, marketing, and food & beverage operations
• Reorganized all aspects of membership including marketing, membership options and pricing
• This led to a growth of approximately 90 members to over 150 members
• Oversaw capital improvements in three years including, new roof, new pump house, new carts, new entryway, and pool house improvements
• Managed golf shop inventory, tournaments, outings, and member play
• Direct implementation of F&B lease from the club's Paddock Restaurant to The Tavern at Longleaf, to the current Filly & Colt's
• Successfully operated and marketed a 2014 Men's US Open package to the public which included a Wednesday sold out golf course to International Sports Management, including parking Thursday through Sunday which generated roughly $45,000 in revenue
• Acted as club representative for The Village of Pinehurst Area Golf Association, all North Coast Golf Shows and the PGA of America as a member in good standing
• Operated all Golf Package decisions including rates, times, and schedules
• Implemented an internal relationship with Patty Thompson, Sandhills Package Pro's to represent Longleaf as an on-site golf packager
• Increased revenues approximately $200,000 and decreased expenses approximately $75,000 toward the operational budget within 3 years
• Improved the perceived perception of locals concerning the club which led to a maintaining of rounds, while industry standards have been down

• Supervise daily area of responsibility to ensure maximum performance is up to required standards
• Conduct employee staff meetings communicating company direction and goals
• Provide contact with hotel packagers
• Responsible for hotel billing, weekly tee time confirmations and marketing to increase round production
• Responsible for inventory control, pro shop displays, merchandise organization, presentation and cleanliness, purchase, receiving, and pricing new merchandise and maintain cost of goods sold to budget
• Resolve problem situations: hire, train, and discipline staff members
• Ensure seamless communication between golf operations, food and beverage and golf course maintenance
• Work next to general manager providing budget and capital expenditure input, business plan formation and implementation
• Attend PGA Seminars and maintain active status in good standing with the PGA
• Manage and develop golf cart service, maintenance, and operations program
• Interface and carry out objectives set forth by general manager and ownership
• Responsible for all aspects of tournament operations
• Responsible for food and beverage operations
• Assist general manager with all aspects of membership program
• Operating daily and monthly accounting for golf shop and food and beverage outlets
• Attend marketing meetings and golf association meetings
• Participate in various section and golfing events

• Implemented applicable Company operating, human resources, and safety policies and procedures pertaining to the golf shop and outside services groups
• Planned and scheduled work duties of department personnel
• Monitor performance to ensure customer service standards and productivity goals are achieved
• Oversee daily operating activities including opening, closing and securing the golf shop and storage buildings; managing daily cash flow to ensure cash/credit card charges balance with sales receipts; monitoring staff interaction with guests to ensure proper customer service; maintaining clean, presentable and fully stocked merchandise displays; ensuring that the golf shop, storage areas, cart shed, and grounds are maintained to applicable appearance standards
• Assisted in the preparation and implementation of operating and capital budgets
• Aided with financial forecasts and analyzing budget variances
• Oversee merchandising operations including ensuring that merchandise orders are recorded with proper quantities and prices and participating in monthly inventories
• Kept knowledge of golf shop merchandise, participated in selling merchandise and/or provide suggestions to patrons as appropriate to meet their needs
• Designed and implemented sales incentive programs for golf shop staff
• Monitored results and recommend modifications to achieve budgeted retail sales goals
• Tracked types and quantity of golf rounds played
• Monitored customer preferences, usage patterns, and satisfaction with Company products and services
• Assess the quality of internal and/or external customer service and speed of play
• Recommended plans for continued improvement
• Interact with guests in a congenial and professional manner
• Scheduled tee times and handle customer inquiries and/or complaints in accordance with operating policies and procedures
• Planned and conducted individual and group lesson programs and golf clinics
• Worked with golf associations and other groups to schedule tournaments and group outings
• Ensure organization and efficient operation and coordination of golf shop, cart service and food & beverage activities
• Ensure that ancillary services including, the handicapping system, guest programs and driving range facilities are efficiently organized and meet customer needs
• Represented the Company in meetings and/or presentations with various clients, municipalities, and other outside agencies
• Participated in due-diligence site visits and provide market analysis for various projects, when requested
• Managed employment activities for applicable staff members, including but not limited to, personnel recruitment and selection, performance evaluations, training, compensation, discipline and termination, etc
• Continued with all aspects of past duties as Sales & Marketing Director

• Develop and implement sales and marketing strategies for all aspects of the club including but not limited to golf operations and banquets and catering
• Construct budget and marketing plans in accordance with KemperSports and the City of Highland Park
• Increases sales of golf outings and events by 34% in fiscal year
• Added an additional $85,000 to golf course revenue by selecting successful third-party wholesalers
• Use networking and current relationships with hospitality industry, golf industry, and local contacts to promote business to the club
• Grew wedding contracts from 15 to 22 for 2007
• Market and develop group outings, special events, tournaments and leagues
• Represent HPCC in meetings, networking and presentations with various clients and similar organizations
• Serve as a liaison between catering and clients to better provide superior customer service
• Stay current on industry trends and market information
• Update and provide information for the HPCC website
• Maintain and update the HPCC email database to contact and inform customers on news, specials, and events

• Created and marketed new Meeting and Event Management Company
• Responsible for the research and addition to new clients nationwide
• Maintain the current client base with constant follow-up and customer satisfaction
• Designed marketing material and logo
• Represented company at numerous association events and workshops
• Attended all client programs in USA, Mexico, and Dominican Republic

• Responsible for the development of Midwest and local Chicago clients
• Introduced and sold new service line consisting of golf event services
• Increased customer awareness thru constant association networking
• Assisted with existing client list, including on-site management and registration

• Responsibility for the management of the golf program at the Club
• This includes men's, ladies, junior and couple's golf
• Ownership and sales leader of golf retail shop for use by members
• This included a first-year annual sales revenue growth from $195,000 to $297, 000
• Prepare annual golf operations budget for golf committee review and approval
• Provide and supervise assistant golf professionals along with outside staff
• Engage professional teaching program and service to membership
• Properly recruit and train caddie program
• Supervision and maintenance of golf cart fleet
• Supervise pace of play on a regular basis
• Represent BHCC in tournaments, award presentations and social events

• Teaching of individual private lessons, junior clinics, and ladies' clinics
• Organization and coordination of special events and tournaments
• Maintain and oversee proper inventory levels and golf shop sales
• Supervision of 15-20 outside seasonal employees
• Managing of cart maintenance
• Maintain full upscale practice facility