Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic
Jason Brinn

Jason Brinn

Elon

Summary

Results-driven Digital Marketing Strategist with a proven track record, specializing in SEO, data analytics, and conversion rate optimization. Expert in crafting impactful digital strategies that elevate brand presence and drive sales growth. Adept at leading teams and leveraging insights to enhance campaign performance and user experience.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Digital Marketing Strategist

Americaneagle.com
09.2024 - Current
  • Work with a variety of team members and be the driving force for the creative direction of campaigns including email marketing, SEO/SEM, social media, website content, website design, etc.
  • Focus on performance and a desire to establish a digital marketing strategy.
  • Creating campaign strategies
  • Providing creative recommendations for landing pages, blogs, social, email marketing, etc.
  • Planning and execution of all digital marketing campaigns across a variety of channels
  • Having a quantitative approach to digital marketing with an emphasis on analytics
  • Establishing consistent communication internally and with our clients
  • Creating unique weekly, monthly, quarterly, and/or yearly reporting based on the client's goals and industry knowledge

Digital Marketing Manager

Grow Fragrance
04.2024 - 07.2024
  • Digital Marketing Strategy and Management
  • Plan, execute, and refine paid media campaigns such as: paid search, video, and social media campaigns, encompassing platforms such as Meta, Google, and Pinterest
  • Manage digital marketing budget, with a sharp focus on discovering growth opportunities
  • Lead Amazon advertising efforts, including paid campaigns, A+ content, and product promotion (Manage partnerships)
  • Data Analysis And Performance Measurement
  • Leverage data insights to continuously enhance current campaigns and develop future strategies.
  • Provide key insights through reports and dashboards
  • Identify marketing strategies that will fuel sales growth and support product launches
  • Keep a watchful eye on industry trends and competitors to ensure we stay ahead of the curve
  • Website Optimization
  • Analyze, test, and improve to enhance performance and discover new opportunities. This includes conducting structured A/B and channel lift tests to measure the impact of digital media strategies and channels
  • Elevate the user experience on our website and landing pages, with a primary goal of boosting conversion rates and increasing average order values

Digital Marketing Manager

medi USA
07.2019 - 03.2024
  • Company Overview: Building an online presence at a global leader in medical compression, helping people to lead more productive and healthier lives.
  • Research, design, development, and manage national website and national digital marketing efforts across the full company line.
  • Research, design, development, and manage company B2B, B2C, SEO, social, educational, content, email, and PPC marketing campaigns.
  • Create training, train, and manage digital marketing teams in all areas of digital marketing programs and platforms.
  • Research, design, development, manage, and analyze company digital marketing KPIs, reporting metrics, and reporting platforms to ensure reaching and exceeding company goals.
  • Building an online presence at a global leader in medical compression, helping people to lead more productive and healthier lives.

Digital Marketing Associate

medi USA
04.2019 - 08.2019
  • Support digital marketing for B2B and B2C efforts, including but not limited to content marketing, email marketing, SEO, paid search, social media.
  • Review digital marketing and email creative assets, messaging, etc. to maintain alignment with brand standards, product guidelines, and best practices.
  • Regularly update the brand website with new content and promotions with the goal of improving the user experience.
  • Track, monitor and improve conversion rates and optimization goals.
  • Create, execute, test, and analyze email marketing campaigns using Mail Chimp.
  • Implement and evaluate digital content throughout social, paid search, website, email campaigns.
  • Lead social media content production and publishing.
  • Manage Affiliate Marketing Programs consisting of brand ambassadors and influencers.
  • Present data and findings to senior executives on a consistent basis.

Education

BA - Ministry and Biblical Counseling

Andersonville Theological Seminary
01.2024

Intelligence Specialist & Counter-Narcotic Intelligence Specialist - Military Intelligence

Navy & Marine Corps Intelligence Training Center
01.1996

Skills

  • Digital Marketing Strategy
  • Search Engine Optimization
  • Technical SEO & On/Off page SEO
  • Conversion Rate Optimization
  • Brand Storytelling & Copywriting
  • Content Strategy & Creation
  • Data Analytics & Reporting
  • UX/UI & Conversion Rate Optimization
  • AI-Powered Marketing
  • Email Marketing
  • Web Design/Dev in WordPress & Shopify
  • Influencer Marketing Management
  • Affiliate & Partnership Strategy
  • Marketing Automation & Funnel Building
  • Paid Search Marketing
  • Social Media Strategy & Community Marketing
  • Adobe Creative Suite
  • Online University Development & Management
  • Gamification strategies
  • Online Reputation Management
  • Segmentation Strategy Development

Certification

  • Intelligence Digital Marketing, 2024
  • SEO Certified, 2024
  • Content Marketing Fundamentals, 2024
  • Keyword Research, 2024
  • Dive Deeper into GA4 Data and Reports, 2024
  • Google Ads Search Certification, 2024
  • Google Analytics Certification, 2024
  • Use GA4 with other Tools and Data Sources, 2024
  • Generative AI, 2023
  • Google Analytics (GA4): Audience-Building and Segmentation, 2023
  • Using AI as Your SEO Assistant, 2021
  • Email Marketing, 2021
  • Search Engine Optimization, 2021
  • Technical SEO, 2020
  • Content Marketing, 2020
  • Paid Advertising, 2020

Accomplishments

  • National Defense Service Medal
  • Brazilian Jiu-Jitsu Blackbelt

Timeline

Digital Marketing Strategist

Americaneagle.com
09.2024 - Current

Digital Marketing Manager

Grow Fragrance
04.2024 - 07.2024

Digital Marketing Manager

medi USA
07.2019 - 03.2024

Digital Marketing Associate

medi USA
04.2019 - 08.2019

BA - Ministry and Biblical Counseling

Andersonville Theological Seminary

Intelligence Specialist & Counter-Narcotic Intelligence Specialist - Military Intelligence

Navy & Marine Corps Intelligence Training Center
Jason Brinn