Jason Chapman
Idaho Falls,ID
Summary
Dynamic Executive Growth-Focused Leader with over 20 years of experience in driving customer success and revenue acceleration. Demonstrated expertise in training and developing high-performing sales teams, crafting impactful leadership strategies, and fostering collaborative environments that enhance both student and business outcomes. Proven track record in improving curriculum standards and implementing innovative teaching methods to elevate learning experiences. Committed to leveraging strategic planning and resource management to achieve organizational goals.
Overview
13
13
years of professional experience
Work History
Director of Enrollment
Sonoran University of Health Sciences
05.2022 - Current
- Led a team of 18 direct reports, managing $275k marketing and sales budget, and driving university admissions, results in a 30% increase in enrollment and a $11M in revenue YoY
- Developed and implemented admissions office policies and procedures, enhancing workflow and student engagement opportunities using tools like QuestionPro and SurveyMonkey
- Launched annual admission and marketing initiatives, analyzing data and forecasting trends to achieve a 115% increase in enrollment YoY
- Cultivated student relationships on and off campus, creating an inclusive environment to support student engagement and retention efforts, raising NPS scores to 11, surpassing competitors' scores of 3
- Gathered and analyzed data from Salesforce, Crexendo, and Jira to generate weekly reports for C-level executives and presented different strategies for enrollment and revenue generation
- Oversaw recruitment life cycle of onboarding through hiring, training, developing and evaluating staff ensuring optimal performance in Sales, Technologies and Operations E
- Leveraged strategic and tactical development of email drips, marketing campaigns, and participation with cross-functional teams (CFT) communications with directors, VPs, and executives to develop and manage the recruitment and admissions processes
- Established a well-oiled and known community outreach workshops and seminars to recruit students and raise awareness of University Programs for future doctors and educators
Enrollment Manager- Arizona State University
Pearson Education
01.2018 - 05.2022
- Recruited to lead a team of 22 direct reports and set an example for over 250+ admission staff which had helped transform underperforming teams and employees exceed and rise above their KPI’s transforming into high functioning, high-impacting teams
- Utilized tools like Tableau, Qualtrics, NPS, Excel, Salesforce, Pivot Tables, and SharePoint to enhance performance and student satisfaction NPS score ratings from 58 to 72
- Developed and launched multi-channel marketing campaigns, maintaining a customer-centric approach to support learners on their educational journey
- Focused and delivered on continuous trainings through webinars, seminars, sharing key sales techniques with executive players and employees throughout the organization
Director of Operation and Budgeting
Acumen, LLC
07.2017 - 01.2018
- Directed departmental operations, overseeing a team of 30 direct reports and managing a $1.2M budget
- Raised sales goals by 105%, reduced process flow errors from 12% to 1% in 3 months, and decreased attrition from 33% to 15% in 4 months
- Collaborated with stakeholders to maximize growth and earnings using strategic initiatives, creating brand awareness to serve those with needs following state/local and government regulations of HIPAA, OSHA, ADA
- Coached and mentored 3 staff members, leading to their promotions to leadership positions
- Created and lead the organization’s first training and development department working with HR and IT in the delivery of a successful training department to help with the onboarding life cycle of key and impactful talent
Operations Sales Manager
Progrexion Marketing
01.2012 - 07.2017
- Promoted to Operations Sales Manager after creating the organization’s 1st training curriculum and lead a sales team of 22 direct reports
- Coached and developed a struggling sales team from 63rd place out of 66 teams, to earn the top #2 team position in 6 months, achieving 120% over sales goals and earning top Sales Manager for several quarters
- Earned Employer of Choice for Idaho 2 years in a row for Idaho by reducing new hire attrition from 52% to 12% through successful training initiatives and outcomes
- Provided training, development, and mentoring for 3 sales staff, helping them to reach managerial positions, and coached 5 underperforming staff into the top 2% in the country out of 1000+ sales employees
- Collaborated with internal teams, including product, development and marketing to communicate new product features including providing feedback to leadership on training strategies and enhancements based on client/customer insight
Corporate Sales Trainer
Progrexion Marketing
01.2012 - 07.2017
- Developed and oversaw the organization’s first sales training curriculum, facilitating the training of over 1000 employees across multiple states
- Created specialized sales training materials, including scripts, videos, engagement activities, resulting in high-impact new hires outperforming tenured employees
- Led the development of comprehensive training strategies aligned organization's goals and KPI’s identifying areas of improvement and additional training needs
- Worked with sales managers and leaders to oversee the delivery of enablement support and sales training programs across multiple sites while conducting assessments to define performance gaps and recommend improvements
- Motivated and coached sales trainers across multiple sites, enhancing the effectiveness of training materials and demonstration a ROI
- Implemented tools like SurveyMonkey, Qualtrics, and NPS to measure client success and engagement, improving sales floor efficiency, identifying gaps in customer loyalty, and reduce churn
Education
Master of Business Administration -
University of Phoenix
Bachelor of Science - Business Management, Marketing
Brigham Young University
Data Analytics Certification -
Coursera
06-2024
Skills
- Customer Engagement Enhancement
- Employee Development Consultant
- Process Improvement Leadership
- Stakeholder Collaboration
- Team Leadership
- Operational Turnaround Specialist
- Process Improvement Expertise
- Strategic Alliance Building
- Targeted Marketing Techniques
- Leadership in Team Dynamics
- Effective Strategy Implementation
- Client Relationship Development
- Effective Decision-Making
- Cross-Functional Team Development
- Results-Driven Goal Setting
- Workforce Empowerment
- Sales Operations Optimization
- Financial Budget Management
References
References available upon request.
Timeline
Director of Enrollment
Sonoran University of Health Sciences
05.2022 - Current
Enrollment Manager- Arizona State University
Pearson Education
01.2018 - 05.2022
Director of Operation and Budgeting
Acumen, LLC
07.2017 - 01.2018
Operations Sales Manager
Progrexion Marketing
01.2012 - 07.2017
Corporate Sales Trainer
Progrexion Marketing
01.2012 - 07.2017
Master of Business Administration -
University of Phoenix
Bachelor of Science - Business Management, Marketing
Brigham Young University
Data Analytics Certification -
Coursera
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