Jason Coats
Oklahoma City
Summary
Dynamic sales professional with expertise in relationship building, strategic selling, and market analysis. Proven track record of exceeding sales goals and customer expectations.
Overview
20
20
years of professional experience
Work History
Outside Sales
Midstates Wholesale
Oklahoma City
02.2023 - 12.2025
- Created new business opportunities and grew existing business.
- Top Trex and Edge siding salesperson.
- Grew the EWP business with new and existing customers.
- Developed strong relationships with clients to understand their needs. I walked the entire yard to learn what they stock and whom they buy from, then created a plan to gain all of their business.
- Developed close relationships with outside sales, and learned what builders they are selling.
- Conducted product demonstrations to showcase features and benefits. Build permanent displays to showcase products.
- Work trade shows and commercial events.Initiate presentations at the sales meeting.
- Collaborated with the marketing team and vendors on promotional strategies and materials.
- Provided exceptional customer service through timely follow-ups and support. I pride myself on doing more than my competitors to earn the business.
- Negotiated prices and set up contracts to finalize sales agreements.
- Researched potential clients, identified decision makers and developed relationships with them. I believe in selling the entire organization, from the yard to the executives.
- Gathered data on competitors' products, prices, and sales techniques. I brought that information back to management to gain business.
- Developed and maintained relationships with clients to ensure repeat business.
Senior Account Manager - Retail and Industrial
UFP Industries
Oklahoma City
05.2006 - 02.2023
- Sold Deckorators, Prowood Treated Lumber, Wood Fence Panels and Pickets, Edge Exterior Siding, as well as many other building material products.
- Sold the industrial wood packaging sector; direct loads, cut stock, and custom skids and crates.
- Managed big box business, Home Depot, and Lowe's.
- Developed relationships with every lumberyard and wholesale yard in N. Texas, Oklahoma, and NW Arkansas.
- Focused on adding value to customers with cost savings, and consolidating the vendor base to gain market share.
- Mentored incoming sales staff to help grow sales team.
- Attended industry conferences and events as a representative of the company.
- Provided ongoing training and support to junior team members on sales techniques and processes.
- Utilized CRM tools to track client interactions, sales opportunities, and account history.
Education
Associate of Arts - History
Rose State College
Oklahoma City, OK05-2005
Skills
- I believe that sales is the people business, and I pride myself on having strong long lasting relationships in the market
- Product demonstrations and competitive product analysis
- Strategic selling: understanding the sales cycle to be in front of the customer's needs
- Market analysis: understanding every customer and opportunity, ranking current customers and prospects to optimize growth
- Highly organized, tracking products, visits, and opportunities
- Sales forecasting and pipeline management
- Industry networking, currently a member of COHBA
- Team collaboration: it is important to share successes to promote company growth
- Problem-solving, creating solutions to gain confidence
- Contract negotiation to lock in business that will benefit the customer and employer
- Pull through sales I hold many strong relationships with local contractors to arm them with the sales and knowledge they need to grow their business, and I then find the right fit for them at a lumber yard that best fits their needs
Product Strengths and Customer Relationships
Strengths;
- Profecient in Composte Decking Sales; Deckorators 10+ yrs, Trex 2 yrs.
- Strong understanding of EWP.
- Cedar and Doug Fir. Timbers and Dimensional.
- Interior and exterior siding.
- Plywood and hardwoods.
- Weatherization. House wrap and flashing.
- Fencing products.
- Pine boards and dimensional.
- Treated and Fire Treated Lumber.
I've called on and sold almost all lumber yards in OK, N. Tx and NW Arkansas. Here are a few strong relationships I currently hold;
- BFS OKC, Tulsa and KC. Blake Hurlbutt and Jason Sanchez.
- Forest Lumber OKC. Dan Branthoover, Sean Stayrook and Marty Hoisingtin.
- Millcreek OKC and Tulsa. Chris Thomason and Kelly Scott. Various Managers
- Hughes Lumber. Jay Jay Streck. Various Managers
- Th Rogers. Jonathan Kennedy. Various Managers
- Nicoma Park Lumber. Jim and Parker Pennington.
- Walkers Lumber. Craig Walker and David
- Blanchard Building Supply.
- Master Halco OKC and Tulsa and corporate.
- Ridout Lumber AR; Rogers, Fayetteville, Benton, Conway.
- Garner Lumber Rogers AR.
- Cherokee and L&W Drywall Houses.
- Green Okie and PMH outdoor living.
- County Building Center.
- Special Effects outdoor living Tulsa.
- Elk Supply.
- Sutherlands OK, AR and KC.
- Bailey and Lamberts; Broken Bow OK.
- McCoys; OK and Texas.
- Deck It Tulsa.
- Many industrial opportunities in OKC and Tulsa.
Timeline
Outside Sales
Midstates Wholesale
02.2023 - 12.2025
Senior Account Manager - Retail and Industrial
UFP Industries
05.2006 - 02.2023
Associate of Arts - History
Rose State College