JASON COLE
Dallas,TX
Summary
Dynamic Digital Marketing Director with extensive experience driving online growth through strategic SEO, content, and multi-channel marketing campaigns. Proven track record of managing teams, delivering data-driven marketing strategies, and enhancing online presence across various industries. Expert in developing and executing comprehensive digital marketing strategies that boost customer acquisition, optimize ROI, and enhance brand visibility.
Overview
13
13
years of professional experience
Work History
Director of Digital Marketing
First Page Stragegy
01.2021 - Current
- Lead digital marketing efforts with a focus on SEO strategy, content marketing, social media, email and client growth
- Collaborate with client services teams to enhance client relationships and drive performance across digital channels
- Provide expert insight on emerging digital marketing trends, SEO advancements, and technology updates
- Manage multi-channel campaigns, leveraging SEO, content, social media, and marketing automation to achieve KPIs
- Oversee product innovation, identify new opportunities in digital advertising, and prioritize deliverables in line with marketing goals.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
Director of Inbound Marketing
Belo + Company
04.2018 - 01.2021
- Directed a team of 15 in SEO, CRO, web, content, and email marketing, driving inbound marketing efforts across multiple channels
- Developed and executed comprehensive marketing campaigns, targeting key customer acquisition and retention metrics
- Implemented account-based marketing strategies to align with sales goals and generate pipeline acceleration
- Established key performance metrics, optimizing customer acquisition cost (CAC) and cost per lead (CPL)
- Led SEO and content strategies for Enterprise & SaaS clients, ensuring innovation and best practices in all efforts
- Collaborated with sales teams to identify and seize SEO business and upsell opportunities.
Digital Marketing Manager (SEO)
Advantix Digital
02.2016 - 04.2018
- Spearheaded SEO strategies for local, national, and global brands, driving significant organic growth and visibility
- Managed a cross-functional team, overseeing the development and execution of SEO strategies and content initiatives
- Identified and optimized site structure, mobile usability, and other critical SEO elements to enhance user experience and rankings
- Led successful link-building campaigns and content marketing efforts to increase traffic and engagement
- Collaborated on high-profile client pitches and presented innovative solutions to increase organic traffic.
Head of SEO
TNT Dental
02.2014 - 02.2016
- Managed a team of content writers, account managers, and interns, delivering SEO strategies that improved rankings and lead generation
- Conducted in-depth keyword research and optimized existing content to align with client business goals
- Monitored and evaluated search performance using web analytics tools, identifying areas for improvement and growth
- Administered search engine programs and conducted site audits to maintain search engine compliance and drive results.
Director of SEO / Local SEO Lead
ReachLocal
02.2012 - 02.2014
- Directed SEO efforts for national brands, developing strategies that improved search rankings and online visibility
- Optimized content marketing, reputation management, and keyword research to increase organic growth
- Conducted monthly performance reviews with clients, showcasing results and advising on future strategies.
Education
Associate of Arts -
Collin College
Plano, TXSkills
- Digital Marketing Strategy
- SEO & Content Marketing
- Multi-Channel Campaign Management
- Enterprise Marketing Strategy
- Marketing Automation
- Client Relationship Management
- Google Analytics Certified
- Hubspot Certified
- HTML/CSS
- Search Console, SEMrush, Ahrefs
- Team Leadership & Cross-Functional Collaboration
Timeline
Director of Digital Marketing
First Page Stragegy
01.2021 - Current
Director of Inbound Marketing
Belo + Company
04.2018 - 01.2021
Digital Marketing Manager (SEO)
Advantix Digital
02.2016 - 04.2018
Head of SEO
TNT Dental
02.2014 - 02.2016
Director of SEO / Local SEO Lead
ReachLocal
02.2012 - 02.2014
Associate of Arts -
Collin College