Jason Davidson
San Bernardino,CA
Summary
24-year experience in Controlled Environment Agriculture and Cannabis, with 14 years in commercial, licensed cultivation.
Seasoned Director of Cultivation, Cultivation Manager, with a solid background in managing large-scale cultivation operations. Proven skills in crop optimization, pest management, and staff supervision. Demonstrated ability to implement effective cultivation strategies leading to increased yield and quality. Strong leadership abilities coupled with a knack for problem-solving make a significant impact on operational efficiency.
Developed strategies and protocols to eliminate pests, pathogens, and disease, increasing crop quality and facility productivity.
Overview
21
21
years of professional experience
Work History
Sales
Confidential
Ontario, CA
09.2023 - Current
- Work directly with licensed cannabis cultivators throughout the Southwest.
- Provide custom lighting solutions tailored to facility's needs.
- Gathered data on competitors' pricing, products, and promotional activities.
- Resolved customer complaints promptly and efficiently.
- Provided personalized service to build relationships with customers.
- Reviewed, analyzed and processed rebate claims for accuracy and completeness.
Director of Cultivation/Operations Manager
Transcend DVentures
Dimondale
09.2021 - 09.2023
- Reported to Owner
- 2 year Contract
- Developed 'SOP book' to ensure consistency in process across all shifts and departments
- Performed all HR duties including recruiting, employee relations, payroll administration, disciplinary actions, training, employee development, and compliance
- Purchase all materials, manage inventory, and negotiate vendor supply and contracts
- Planned, developed, and executed maintenance program to boost reliability and streamlined operations
- Managed all production timelines and coordinated labor for all production milestones throughout the crop's life.
- Restructured production cycles instantly saving 100 labor hours per week
- Trained IPM staff in scouting, diagnostic, prevention and curative protocols
- Established nursery protocols and guidelines to ensure the production rooms have steady flow of plants
- Data collection and analysis of all systems
- Transferring data into easy to digest formats to make it more appropriate for analysis
- Creating reports and presentations for business use
- Set up and managed plant irrigation systems to maintain optimal flows to different types of plants
Sales and Marketing Manager
Transcend DVentures
Dimondale, MI
09.2021 - 09.2023
- Created and managed Sales team from ground floor.
- Created sales plan and strategy, with emphasis on building key accounts.
- Developed branding and 'go-to-market' strategy, including value proposition, pricing strategy, promotion strategy, sales and distribution strategy, and sales performance metrics.
- Increased profitability through effective sales strategy and business planning.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and drive revenues.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Implemented, executed, and strategically expanded business channel partnerships.
- Increased product margins by 20% company-wide.
- Achieved established KPI for company and individual performance through teamwork and focus on customers.
Director of Cultivation/Facility Manager
Zion Nursery/Music City Botanicals
Smithville
09.2019 - 10.2021
- Company Overview: Cannabis Genetics Research and Development.
- Reported to CEO
- Directly managed team of 61 full time employees.
- Manage team of cultivators and maintenance crew for two facilities, with over 800,000 sq ft of canopy, ensuring accountability and proper maintenance of complex greenhouse systems.
- Established SOPs and best practices for all areas of cultivation, including (but not limited to) propagation, canopy management, harvest, micro-propagation, and IPM.
- Design and implementation of in-house nutrient protocols for facilitating proper plant health while reducing input cost and maintaining complete control over inputs.
- Coordinating with the CEO to ensure production goals and timelines are met, and the project stays in budget.
- Establish working relationships with local University Ag programs to develop proper bio-security protocols. Proper bio-security protocols were established to mitigate plant pathogens, including viruses and viroids.
- Manage computerized climate control systems to ensure that crops benefit from optimal environmental conditions.
- Ensure proper testing and chemical analysis to determine appropriate nutritional regimen for each cultivar over the course of changing seasons and periods of plant growth
- Maintained inventory and ordered supplies to keep facility resources readily available
- Conducted inspections of facility grounds, external structure, systems and equipment
- Negotiated contracts with vendors to obtain favorable and cost-effective terms and conditions
- Oversaw all aspects of equipment installation, maintenance, and repair for both internal and external services
- Developed and oversaw budgets for facilities and worked within cost restraints
- Cannabis Genetics Research and Development
Sales Manager
Dome Garden Supplies
Ontario
09.2015 - 10.2019
- Reduced inventory levels and improved supply chain visibility using strategic initiatives
- Developed and implemented actionable improvements to increase inventory replenishment efficiency and reduce downtime
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
- Recruited and hired top-level talent to add value and expertise to the sales department.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Established KPIs for company, regional teams, and individual performance.
- Recruited, interviewed, and hired employees and implemented a mentoring program to promote positive feedback and engagement.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Conducted team meetings to reinforce goals and objectives, and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
Cultivation Manager
Zion Farms
Bailey
08.2014 - 06.2015
- Reported to CEO
- Establishing and running operations for a cannabis cultivation company
- Establish SOP's and best practices for 10,000 sq ft of canopy for indoor and mixed light production
- Provided in depth training for staff on day-to-day operations and procedures for cultivation facility
- Climate control system logic and programming
- Responsible for all aspects of management, including overseeing crop management by strategizing crop production over the course of the year and monitoring the progress of each crop for optimal quality, health, and yield
- Work with the CEO on design and construction of new facilities including (but not limited to), purchasing, budgeting, planning, and supply chain management
- Monitor all plant needs in facilities including irrigation, fertilizer, insect and disease management, crop timing and communicate issues with senior growers
- Spearheaded efficiency improvements targeted on optimizing crop production and exceeding financial targets
- Maintained tidy, clean and well-organized greenhouse for optimal productivity and professionalism
- Used recognized breeding practices to stabilize and improve stock
- Budgeted equipment purchases and regular repairs
- Adjusted production strategies to account for changing factors and weather conditions
- Maximized operational profits by closely inspecting crops, assessing quality, and identifying problems such as disease or insects
- Researched pests and diseases common to individual types of stock and developed mitigation plans
Commercial Sales
Gardening Unlimited
Santa Cruz
01.2011 - 02.2015
- Company Overview: Leading Commercial Cannabis Production Supply Chain Partner, Grower Consulting, and Graphic Design.
- Reported to CEO
- Established the industries first commercial cannabis sales team.
- Increased sales by targeting key accounts in the licensed recreational arena as well as the medical cannabis cultivators
- Walk potential customers throughout the entire cultivation build out process
- Provided local market insight and identified trends
- Engaged in product training, demonstrations, consumer awareness, and acquisition initiatives to raise awareness and revenues
- Built relationships with customers and community to establish long-term business growth
- Demonstrated products to show potential customers benefits and advantages, and encourage purchases.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Leading Commercial Cannabis Production Supply Chain Partner, Grower Consulting, and Graphic Design
Midwest Account Manager
Sunlight Supply
Vancouver
03.2013 - 02.2014
- Company Overview: Leading Wholesale Manufacturer of Hydroponics equipment and supplies
- Accountable for increasing sales within the Midwest region of the United States
- Developed strong relationships with existing and future customers
- Increased market penetration in a very tough retail environment through strategic partnerships with key retail accounts
- Outbound lead generation
- Managed accounts to retain existing relationships and grow share of business
- Organized promotional events and interacted with community to increase sales volume
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Leading Wholesale Manufacturer of Hydroponics equipment and supplies
Sales and Marketing Advisor
Global Pacific Nutrients
Vancouver
01.2012 - 01.2013
- Established from scratch, entire 'book of business' for startup fertilizer brand
- Accountable for providing leadership in the sales and marketing division for Global Pacific Nutrients including all aspects of P&L achievement, vision casting, product development, and sales and marketing campaigns to drive revenue and profits
- Successfully developed with innovative processes, branding, product development, marketing initiatives, sales programs, cost reductions, and margin improvement
- Created a winning team mentality
- Increased market penetration in a very tough retail environment through strategic partnerships with key retail accounts
- Increased gross margins by 200 basis points in the last two months
- Successfully launched a new nutrient product line with $2M in first year sales
- Embraced digital transformation for e-commerce partnerships
- Successfully transitioned marketing focus from traditional print to digital, online, direct to consumer and social media
- Developed strong partnerships with Key Accounts throughout the North American Market including private labeling of manufactured products to competing brands
- Developed full suite of event marketing, sales and brand promotion strategies
- Monitored service after sale and implemented quick and effective problem resolutions
- Met with customers to discuss and ascertain needs, tailor solutions and close deals
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads
- Negotiated prices, terms of sales and service agreements
North American Sales Manager
Technaflora Plant Products Ltd.
Port Coquitlam
11.2007 - 05.2011
- Directed sales strategies, driving sales and profits with vision casting and strategic planning to achieve corporate goals
- Developed sales strategies to increase revenue while reducing expenses
- Successfully coordinated distribution agreements with leading Distributors to further penetrate the market
- Led the efforts in promoting the Recipe for Success Starter Kits as foot in door product for nutrient line
- Recommended order quantity sales strategy that increased new release pickups by more than 75%
- Created a winning team mentality
- Led team to increasing market share each year during my tenure in this position - extraordinary growth in top five accounts - 1st year - increased revenue and margin by over one million dollars while reducing sales related expenses by 20% over previous year
- Increased revenue by 300% in the first two years
- Led initiatives that resulted in highest revenue growth in the history of the company
- Developed highly successful retail marketing, merchandising, and in-store promotion strategies for Key account retail partners
- Managed six-figure marketing/advertising budget
- Partnered with the IT department to implement innovative technology sales tools for retailers and end consumers
- Developed Core Inventory program from concept to implementation that generated additional high margin backlist sales increasing sales in older products
- Developed Best Seller of the Month program increasing sales and awareness on best sellers
- Organized corporate sales and marketing conferences each year
- Developed monthly fill rate strategy meetings, with production, that increased fill rate
- Evaluated costs against expected market price points and set structures to achieve profit targets
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
- Empowered and led sales team to build product awareness and exceeded revenue targets
- Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction
- Managed national sales programs, supervised 3 sales representatives and evaluated KPIs for promotional opportunities
Retail Store Manager
Worms Way Group
Goodlettsville
11.2003 - 11.2007
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback
- Established objectives to offer team members clear roadmap to help company achieve overall goals
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements
- Approved regular payroll submissions for employees
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs
- Completed routine store inventories
- Uphold and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness
- Submitted orders for new inventory
- Managed all hiring, training and mentoring new staff members
- Completed point of sale opening and closing procedures
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets
- Rotated merchandise and displays to feature new products and promotions
- Optimized store displays and appearance via strategic merchandising
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers
Education
Business Administration -
Volunteer State
Gallatin05.2001
Skills
- Performance Tracking and Evaluations
- P&L Responsibility
- Process Implementation
- Risk Management
- High Pressure Environments
- Staff Management
- Irrigation Systems
- Organic farming
- Pest Control
- Supply Chain Coordination
- Fertilizer Application
- Crop Rotation
- Crop Management
- Performance Management
- Sustainable Agriculture
- Employee Training
Hobbies and Interests
- Travel
- Live Music
- Baking
- Pizza Making
- Family time
- Sports
References
- Darlene Buenrostro, Dome Garden Supplies, Ontario, CA, 909.969.4708, darleneb@domegarden.com
- Shawn Brissette, Iluminar Lighting, Puerto Vallarta, Jalisco, 763.600.4634, shawn@exporthydro.com
- Anthony Cooch, Brothers Mechanical, Fairfax, VA, 703.283.8147, anthonycooch@gmail.com
- Cory Desloge, 710 Labs, Boston, MA, 703.629.7958, deslogec@gmail.com
- Patrick Totty, Zion Farms, Durango, CO, 615.397.2550, totty.patrick@gmail.com
- Eric Shedlarski, The Grow Warehouse, Santa Cruz, CA, 831.334.9600, eric@gardeningunlimited.com
Timeline
Sales
Confidential
09.2023 - Current
Director of Cultivation/Operations Manager
Transcend DVentures
09.2021 - 09.2023
Sales and Marketing Manager
Transcend DVentures
09.2021 - 09.2023
Director of Cultivation/Facility Manager
Zion Nursery/Music City Botanicals
09.2019 - 10.2021
Sales Manager
Dome Garden Supplies
09.2015 - 10.2019
Cultivation Manager
Zion Farms
08.2014 - 06.2015
Midwest Account Manager
Sunlight Supply
03.2013 - 02.2014
Sales and Marketing Advisor
Global Pacific Nutrients
01.2012 - 01.2013
Commercial Sales
Gardening Unlimited
01.2011 - 02.2015
North American Sales Manager
Technaflora Plant Products Ltd.
11.2007 - 05.2011
Retail Store Manager
Worms Way Group
11.2003 - 11.2007
Business Administration -
Volunteer State
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