Jason DeFalco
Quakertown,PA
Summary
Driven Regional Sales Manager with 27-year track record of success in increasing revenue, improving operations efficiency, and building a high-performance wholesaler network. Results-oriented problem solver and skilled leader. Self-directed and motivational style.
Overview
28
28
years of professional experience
Work History
Regional Sales Manager
Pittsburgh Brewing Company
Pittsburgh
08.2015 - 09.2024
- Effectively managed 11 wholesalers in 5 States including Eastern PA, Maryland, Virginia, North Carolina & Florida which have seen positive growth in both depletions & shipments year over year during my tenure
- Effectively developed and implemented sales and marketing strategies throughout my distributor network to grow brand awareness and volume growth which included but was not limited to gross profit and revenue building
- Effectively planned, created & delivered sales presentations to wholesaler sales teams as well as retail customers
- Built market plans and programs with chain account managers to effectively gain distribution in all chain categories
- Analyzed the market and identified opportunities for growth utilizing retailer visits, working the trade with key wholesaler personnel and utilizing different functions of VIP/iDIG.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
Market Sales Director
Blue Spike Beverages/Irokos Group, LLC
Montreal
01.2013 - 08.2015
- Effectively manage 19 distributors over 7 State territory (Including but not limited to goal achievement, brand visibility, promotional activity & execution of annual business plans)
- Effectively solicited and built distributor network from ground up in the entire state of Pennsylvania
- (resulting in over 225 pallets sold in 2014)
- Responsible for the implementation and execution of on and off premise programs, as well as account-based brand development
- Primary focus on driving sales, distribution, profits & new business development
- Developed innovative growth strategies by creating & executing marketing campaigns.
Merchandising Manager / Sales
Hub City Distributing
Lawrenceville
03.1997 - 01.2013
- Directed & scheduled daily activities for an 8-person team
- Held weekly meetings to review sales data and marketing objectives as pertained to monthly plans
- Ordered, maintained, reported & tracked all Point-of-Sale Material
- Primary focus on driving sales, profits, brand marketing & new business development
- Designed and delivered specific marketing plans to promote growth in distribution, sales & volume in new and existing customer base
- Strategically planned sales calls by outlined objectives & marketing plans
- Created, presented and performed cooler & shelf resets with JDA Space Planning Software.
Skills
- Strategic Planning
- Business development and planning
- Customer Service
- Sales expertise
- Business Development
- Relationship selling
- Account development
- Territory expansion
- Sales Tracking
- Competitor Analysis
- Territory Management
- Territory Growth
Timeline
Regional Sales Manager
Pittsburgh Brewing Company
08.2015 - 09.2024
Market Sales Director
Blue Spike Beverages/Irokos Group, LLC
01.2013 - 08.2015
Merchandising Manager / Sales
Hub City Distributing
03.1997 - 01.2013