JASON FORD
Keller,TX
Summary
Marketing professional with a robust background in digital strategy and execution. Known for delivering innovative campaigns that resonate with target audiences and drive engagement. Focused on collaborative efforts and adaptable to dynamic market trends, consistently leveraging analytical skills and creativity.
Overview
16
16
years of professional experience
Work History
Digital Marketing Director
L&B Specialties
05.2024 - Current
- Directed social media and digital marketing strategy, increasing brand exposure and audience engagement by 74% through targeted campaigns.
- Developed creative digital content and unique campaigns, driving brand exposure and guest retention, resulting in a 19% increase in customer engagement.
- Established omnichannel objectives, enhancing business value through store systems, online, mobile, and marketing tools, leading to a 6% improvement in overall business performance.
- Analyzed key performance indicators, continually refining tactics for maximum effectiveness.
- Collaborated with cross-functional teams to ensure seamless integration of marketing efforts.
- Designed impactful landing pages that effectively captured leads while showcasing the company's unique offerings.
Marketing Director
Airco
07.2023 - 05.2024
- Created engaging social media content, boosting customer engagement and brand visibility.
- Managed PPC campaigns on Google, Bing, Yahoo, IG, Facebook, and LinkedIn, driving targeted traffic.
- Led digital marketing strategies, enhancing brand exposure and audience engagement through innovative campaigns.
- Developed unique digital content and campaigns, increasing brand exposure and customer retention.
- Directed marketing strategies to promote brand building, guest retention, and revenue-focused activities.
- Tracked and analyzed social media and online marketing initiatives for continuous improvement.
- Established omnichannel objectives using store systems, online, mobile, and marketing tools.
- Contributed to off-page optimization activities like link building and outreach.
- Conducted keyword research and developed metadata for on-page optimization.
- Evaluated websites and developed action plans to increase digital engagement.
- Built strong relationships with industry professionals and influencers.
- Directed trade show participation, maximizing exposure for company products and services.
Senior Digital Marketing Manager
Azelis
05.2018 - 07.2023
- Created engaging social media content to boost customer engagement and brand visibility.
- Managed PPC campaigns on Google, Bing, Yahoo, IG, Facebook, and LinkedIn to drive targeted traffic.
- Directed digital marketing strategies to enhance brand exposure and audience engagement through innovative campaigns.
- Developed unique digital content and campaigns to increase brand exposure and customer retention.
- Tracked and analyzed social media and online marketing initiatives for continuous improvement.
- Established omnichannel objectives using store systems, online, mobile, and marketing tools.
- Contributed to off-page optimization activities like link building and outreach.
- Conducted keyword research and developed metadata for on-page optimization.
- Evaluated websites and developed action plans to increase digital engagement.
- Increased organic traffic by an avg. of 822% within an 18 month time period.
Marketing Account Manager
Sabre Hospitality Solutions
05.2016 - 01.2018
- Updated marketing plans to boost brand exposure, customer traffic, and sales.
- Created social media content to engage customers and increase interaction.
- Led digital marketing strategies to build brand, retain guests, and focus on revenue.
- Developed creative digital content and unique campaigns to enhance brand visibility.
- Collected and analyzed data from various digital marketing platforms.
- Promoted products and services using Twitter and Facebook.
- Designed targeted strategies and project plans to drive business vision and value.
- Used storytelling to create engaging digital content and campaigns.
- Developed online marketing strategies for hotel businesses.
- Managed all PPC campaigns for 20 different hotels and resorts.
Marketing Account Executive
Lg Electronics
01.2014 - 01.2016
- Developed and implemented digital marketing plans incorporating SEO, social media platforms, and video campaigns, enhancing client online presence.
- Designed and maintained company website, creating content, directing video designs, and managing email promotions.
- Oversaw social media accounts, implementing successful strategies to drive activity and increase engagement.
District Sales Executive
Cengage Learning
01.2012 - 01.2014
- Developed and revised territory plans for every school in Texas market, increasing market share by 17%.
- Created strategic plans for high-value opportunities, including sales campaigns and digital presentations, achieving all 2012 and 2013 territory goals.
- Developed and implemented sales and marketing campaigns, including video campaigns for events at Microsoft, Globe Life Park, and American Airlines Center.
Business Sales Manager
Verizon Wireless
01.2010 - 01.2012
- Generated sales from territory in business wireless revenue 115% to sales goal average for the past 17 months.
- Vast knowledge of all products and plans.
- Elevate sales revenue with funnels of business clientele and networking.
Education
MBA - Business Administration
West Texas A&M University
Canyon, TX01.2019
BBA - Business Administration
LeTourneau University
Longview, TX01.2013
Skills
- Strategic Planning
- Revenue Enhancement
- Operational Excellence
- Communication
- Competitive Intelligence
- Team Leadership
- Search Engine Optimization (SEO)
- Marketing Strategy
- Social Media Marketing
- Email Marketing
- Influencer marketing
- Paid advertising
- Mobile marketing
- Google analytics
- Podcast production
- Email marketing campaigns
- Search engine optimization
- Creative thinking
Timeline
Digital Marketing Director
L&B Specialties
05.2024 - Current
Marketing Director
Airco
07.2023 - 05.2024
Senior Digital Marketing Manager
Azelis
05.2018 - 07.2023
Marketing Account Manager
Sabre Hospitality Solutions
05.2016 - 01.2018
Marketing Account Executive
Lg Electronics
01.2014 - 01.2016
District Sales Executive
Cengage Learning
01.2012 - 01.2014
Business Sales Manager
Verizon Wireless
01.2010 - 01.2012
MBA - Business Administration
West Texas A&M University
BBA - Business Administration
LeTourneau University
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