JASON FOTTER
Creative Director/Copy
Fairview Park,OH
Summary
Creative leader with 15+ years of experience helping iconic brands, including Maker’s Mark, Nivea, Amtrak, American Airlines, and The Home Depot, find their voice and make it heard. Known for concepting big-budget TV spots, leading multimillion-dollar pitches, and building integrated campaigns with global reach, from Shanghai to Chicago.
A unique blend of strategic insight and fearless creativity, honed across large agencies, scrappy independents, and everything in between. Brings sharp thinking, strong collaboration, and energy that elevates both the work and the team.
Grounded in psychology, driven by storytelling, and focused on results that move people and move the needle.
Overview
27
27
years of professional experience
Work History
Creative Director & Founder
I Do The Words
05.1999 - Current
- Managed projects for high-profile clients including Pepsi, Union Home Mortgage, Fifth Third Bank, Brado, and Atria Senior Living
- Implemented innovative UX writing strategies, enhancing digital presence and client engagement
Associate Creative Director
Falls & Co.
01.2021 - 06.2023
- Developed UX-focused content enhancing brand engagement for diverse clients such as Marathon, The Ohio State University and Land Moto
- Created strategic marketing and communication plans, driving significant client engagement
Associate Creative Director
Doe-Anderson
10.2007 - 02.2010
- Led content strategy development for major brands such as Maker's Mark, Humana, and Norton Healthcare
Senior Copywriter
MARC USA
09.2003 - 10.2007
- Crafted compelling advertising copy boosting digital engagement for brands like Pennsylvania Lottery, Roto-Rooter, and Moen Faucets
Copywriter
The Richards Group
05.1998 - 06.2000
- Wrote advertising copy for clients such as The Home Depot, PrimeCo, Compass Bank and Legend Airlines
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles
- Reviewed and edited final copy for accuracy and to correct grammar errors
Education
Bachelor of Science - JOURNALISM
University of North Texas
Denton, Texas 05.2001 -
Bachelor of Arts - PSYCHOLOGY
University of North Texas
Denton, Texas 05.2001 -
Skills
Creative Direction & Strategy
Creative team leadership
Concept development
Concept pitching
Creative positioning
Advertising campaigns
Campaign development
Brand messaging
Personal Note
Versatile creative leader dedicated to collaborative success and continuous innovation - fueled by a passion for storytelling (and iced coffee).
Timeline
Associate Creative Director
Falls & Co.
01.2021 - 06.2023
Associate Creative Director
Doe-Anderson
10.2007 - 02.2010
Senior Copywriter
MARC USA
09.2003 - 10.2007
Bachelor of Science - JOURNALISM
University of North Texas
05.2001 -
Bachelor of Arts - PSYCHOLOGY
University of North Texas
05.2001 -
Creative Director & Founder
I Do The Words
05.1999 - Current
Copywriter
The Richards Group
05.1998 - 06.2000
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