Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies
Timeline
BusinessAnalyst
Jason Gilbey

Jason Gilbey

Detroit,MI

Summary

Dynamic and results-driven marketing professional with over 6 years experience in automotive and motorsports marketing. Proven track record in project and program management, developing and executing comprehensive marketing strategies, driving brand awareness, and enhancing customer engagement. Coordinated cross-functional teams, managing large-scale events, and leveraging collaborative partnerships to achieve business objectives. Demonstrated ability to drive ROI in marketing activities and articulate metrics-driven outcomes to stakeholders.

Overview

8
8
years of professional experience

Work History

Producer

Jackson Dawson Communications Inc.
Dearborn, MI
08.2022 - 02.2024
  • Managed logistics and operations for a nationwide consumer engagement program, guaranteeing seamless execution at various U.S. locations.
  • Enhanced program effectiveness and improved attendee experience by developing and implementing strategic plans for seasonal operations.
  • Oversaw operations, equipment, entertainment, staff coordination, and budget adherence to achieve a 7% increase in operational efficiency.
  • Established relationships with vendors to negotiate contracts in order to maximize production value while staying within budget parameters.

Project Manager

Jack Morton Worldwide Inc.
Detroit, MI
05.2021 - 08.2022
  • Managed Chevrolet Racing and Performance programs, coordinating with partners, vendors, and venue teams to deliver high-quality brand experiences.
  • Created effective event-driven marketing plans that successfully generated leads and bolstered brand image at both public and VIP events.
  • Collaborated with internal teams, developing marketing materials and ensuring brand objectives alignment and consistent messaging
  • Conducted regular status meetings with internal teams and external partners to track progress against established milestones.

Marketing Coordinator

roundtable6
Troy, MI
06.2020 - 05.2021
  • Developed and executed successful marketing initiatives for Ally Financial, focusing on dealership engagement and driving sales growth.
  • Maximized lead generation efforts by designing and executing marketing campaigns for Ally-sponsored events, utilizing established and new partnerships.
  • Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.

Senior Project Associate

Jack Morton Worldwide Inc.
Detroit, MI
07.2018 - 05.2020
  • Collaborated with partner agencies, vendors, and vehicle coordination to support the GM Motorsports Marketing team in planning and executing Chevrolet Racing and Performance programs for high-profile racing events, including the 2019 Chevrolet Performance US Nationals and 2020 Rolex 24 at Daytona.
  • Managed lead generation technologies for GM’s national, regional, and racing events, enhancing data collection and analysis processes, leading to a 9% year-over-year increase in quality leads.
  • Coordinated meetings with internal teams and external partners as needed to achieve program goals.

Junior Account Executive

Driven Creative Supply Co.
Pleasant Ridge, MI
03.2017 - 07.2018
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Fostered client relationships and managed day to day service, working between client and agency teams to deliver flawless, on-time and on-budget project execution including creative development of packaging, product launch campaigns and trade show booth display for automotive supplier AkzoNobel

Associate Account Executive

The E.W. Scripps Company / FOX 47 Lansing
Lansing, Michigan
05.2016 - 03.2017
  • Conducted integrated sales presentations to illustrate value of product or service and tailor call-to-action.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Leveraged marketing channels and sales strategies to develop pipeline and increase profitability.

Education

Bachelor of Science - Marketing And Business Administration

Central Michigan University
Mount Pleasant, MI
05-2016

Skills

  • Cross-Functional Team Leadership
  • Work Planning and Prioritization
  • Project Management
  • Event Planning and Execution
  • Production Operations
  • Field production
  • Budget Oversight
  • Asset Management
  • Contract Negotiation
  • Client Relations
  • Lead Generation
  • Adobe Suite
  • Microsoft Office (Excel, Powerpoint)

Accomplishments

  • Eagle Scout - Boy Scouts of America

Hobbies

I am an avid runner, having completed 6 marathon races and am currently training for a half-marathon in the fall of 2024. The feeling of accomplishment and satisfaction after dedicating months to a training program and crossing the finish line of the race is unmatched. I fell in love with the sport after completing my first full marathon in 2018 and have been chasing that feeling ever since.

I'm passionate about food & beverage and enjoy trying new recipes out in the kitchen as well as brewing beer and crafting unique cocktails. I've recently delved into the world of smoking meats and have found the endless possibilities for customizing flavor profiles very exciting.

I love to travel and experience new places, both domestically and abroad, many of my best travel experiences have been while I was on the road working events. Instead of sitting in the hotel room after an activation day, I would explore local attractions - some of favorites that come to mind have been Mount Rushmore in the beautiful Black Hills of South Dakota and the Muir Woods north of San Francisco, CA.

Timeline

Producer

Jackson Dawson Communications Inc.
08.2022 - 02.2024

Project Manager

Jack Morton Worldwide Inc.
05.2021 - 08.2022

Marketing Coordinator

roundtable6
06.2020 - 05.2021

Senior Project Associate

Jack Morton Worldwide Inc.
07.2018 - 05.2020

Junior Account Executive

Driven Creative Supply Co.
03.2017 - 07.2018

Associate Account Executive

The E.W. Scripps Company / FOX 47 Lansing
05.2016 - 03.2017

Bachelor of Science - Marketing And Business Administration

Central Michigan University
Jason Gilbey