Jason Goodman
Greensboro,NC
Summary
Creative professional offers proven track record of successful programming, marketing and branding strategies. Results-driven individual leverages advanced strategies and tactics that drive consumption, engagement and revenue.
Overview
26
26
years of professional experience
Work History
Vice President of Programming
Dick Broadcasting
01.2017 - Current
- Oversee programming and marketing on Dick Broadcasting's 19 radio stations and other brands in 4 markets including digital audio.
- Host on the syndicated Jared and Katie in The Morning show.
- Conduct and evaluate market research to adjust marketing strategy to meet changing market and competitive conditions to increase ratings.
- Work with programming and operations teams and provide feedback to drive engaging, revenue generating programming.
- Formed partnerships with record labels for promotion of artists.
- Responsible for collaborating significant company-wide non tradition revenue.
- Monitored programming trends to keep content relevant and up-to-date.
- Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance.
Director of Programming/OM -WKZL/WKRR
Dick Broadcasting
01.2005 - Current
- Help develop three very successful morning shows: Murphy In The Morning, The 2 Guys Named Chris, and Jared and Katie in the Morning
- New morning show success on WKZL: After one year after transition Jared and Katie are consistently top 3 18-34, 18-49, and 25-54 Persons and top 2 in female demos
- Millions of views on You Tube pages, Viral videos
- 2 Guys Named Chris show consistently #1 18-34, 18-49 , and 25-54 Persons and #1 Men 25-54 for about the last fifteen years. One of the highest rated shows in PPM by share in the country.
- Collaborated with multiple departments to develop highly successful station owned and branded NTR events that include beer festivals, comedy shows, races, etc..
- Developed and implemented new programming strategy that increased listenership.
- Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance.
- Countless awards including being nominated for a nationwide Marconi award three years in a row, and one of Americas best program directors.
- Morning Show "lightning rod co-host" WKZL (7/12), Afternoons on WKZL, Nights (voice tracked on WKRR)
Chief Marketing Officer
Diversified World Enterprises
07.2010 - 10.2019
- Implemented and oversaw all marketing efforts for various restaurants, bars, nightclubs and music venues for Diversified World Concepts.
- Managed branding campaigns and event marketing initiatives in print, video, audio, web and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement
Assistant Program Director / Music Director / Imaging / Air
WPTE, The Point, Hot AC
01.2001 - 01.2005
- On Air personality / Assistant Program Director
- One of the higher rated Hot AC's in the country during this time period
- 1 Persons 25-49, #3 Persons 25-54, #3 Persons 18-34 (#1 non-ethnic)
- Developed new program and feature ideas for station.
- Improved program offerings based on changing trends, audience feedback and directives from station owners.
On Air Personality
WXLK- K92, CHR
01.2000 - 01.2001
- Air Personality / Nights
- 1 Persons 18-34, #1 Persons 25-54
On Air Personality
WNVZ-Z104
01.1998 - 01.2000
- Air Personality
- Nominated for MD/APD of the year 2003 and 2004 -Radio Music Awards
- Nominated for Hot AC Air Personality of the year 2003 and 2004 -Radio Music Awards
Education
Bachelor of Science -
Old Dominion University
Norfolk, VA1998
Skills
- Data Analysis
- Strategic Leadership
- Brand Management
- FCC Regulations
- Audience Engagement
- Promotion Development
- Social Networking
- Program Operations
- Content Programming
- Marketing Leadership
- Strategic Planning
- Revenue Generation
- Product Management and Branding
- Brand development
- Marketing and advertising
Timeline
Vice President of Programming
Dick Broadcasting
01.2017 - Current
Chief Marketing Officer
Diversified World Enterprises
07.2010 - 10.2019
Director of Programming/OM -WKZL/WKRR
Dick Broadcasting
01.2005 - Current
Assistant Program Director / Music Director / Imaging / Air
WPTE, The Point, Hot AC
01.2001 - 01.2005
On Air Personality
WXLK- K92, CHR
01.2000 - 01.2001
On Air Personality
WNVZ-Z104
01.1998 - 01.2000
Bachelor of Science -
Old Dominion University
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