Jason Goodman
Greensboro,NC
Summary
Creative professional offers proven track record of successful programming, marketing and branding strategies. Results-driven individual leverages advanced strategies and tactics that drive consumption, engagement and revenue.
Overview
26
26
years of professional experience
Work History
Vice President of Programming
Dick Broadcasting
Greensboro, NC
01.2017 - Current
- Oversee programming and marketing on Dick Broadcasting's 19 radio stations and other brands in 4 markets including digital audio.
- Host on the syndicated Jared and Katie in The Morning show.
- Conduct and evaluate market research to adjust marketing strategy to meet changing market and competitive conditions to increase ratings.
- Work with programming and operations teams and provide feedback to drive engaging, revenue generating programming.
- Formed partnerships with record labels for promotion of artists.
- Responsible for collaborating significant company-wide non tradition revenue.
- Monitored programming trends to keep content relevant and up-to-date.
- Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance.
Director of Programming/OM -WKZL/WKRR
Dick Broadcasting
01.2005 - Current
- Help develop three very successful morning shows: Murphy In The Morning, The 2 Guys Named Chris, and Jared and Katie in the Morning
- New morning show success on WKZL: After one year after transition Jared and Katie are consistently top 3 18-34, 18-49, and 25-54 Persons and top 2 in female demos
- Millions of views on You Tube pages, Viral videos
- 2 Guys Named Chris show consistently #1 18-34, 18-49 , and 25-54 Persons and #1 Men 25-54 for about the last fifteen years. One of the highest rated shows in PPM by share in the country.
- Collaborated with multiple departments to develop highly successful station owned and branded NTR events that include beer festivals, comedy shows, races, etc..
- Developed and implemented new programming strategy that increased listenership.
- Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance.
- Countless awards including being nominated for a nationwide Marconi award three years in a row, and one of Americas best program directors.
- Morning Show "lightning rod co-host" WKZL (7/12), Afternoons on WKZL, Nights (voice tracked on WKRR)
Chief Marketing Officer
Diversified World Enterprises
Greensboro, NC
07.2010 - 10.2019
- Implemented and oversaw all marketing efforts for various restaurants, bars, nightclubs and music venues for Diversified World Concepts.
- Managed branding campaigns and event marketing initiatives in print, video, audio, web and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement
Assistant Program Director / Music Director / Imaging / Air
WPTE, The Point, Hot AC
Virginia Beach, VA
01.2001 - 01.2005
- On Air personality / Assistant Program Director
- One of the higher rated Hot AC's in the country during this time period
- 1 Persons 25-49, #3 Persons 25-54, #3 Persons 18-34 (#1 non-ethnic)
- Developed new program and feature ideas for station.
- Improved program offerings based on changing trends, audience feedback and directives from station owners.
On Air Personality
WXLK- K92, CHR
Roanoke, VA
01.2000 - 01.2001
- Air Personality / Nights
- 1 Persons 18-34, #1 Persons 25-54
On Air Personality
WNVZ-Z104
Virginia Beach, VA
01.1998 - 01.2000
- Air Personality
- Nominated for MD/APD of the year 2003 and 2004 -Radio Music Awards
- Nominated for Hot AC Air Personality of the year 2003 and 2004 -Radio Music Awards
Education
Bachelor of Science -
Old Dominion University
Norfolk, VA1998
Skills
- Data Analysis
- Strategic Leadership
- Brand Management
- FCC Regulations
- Audience Engagement
- Promotion Development
- Social Networking
- Program Operations
- Content Programming
- Marketing Leadership
- Strategic Planning
- Revenue Generation
- Product Management and Branding
- Brand development
- Marketing and advertising
Timeline
Vice President of Programming
Dick Broadcasting
01.2017 - Current
Chief Marketing Officer
Diversified World Enterprises
07.2010 - 10.2019
Director of Programming/OM -WKZL/WKRR
Dick Broadcasting
01.2005 - Current
Assistant Program Director / Music Director / Imaging / Air
WPTE, The Point, Hot AC
01.2001 - 01.2005
On Air Personality
WXLK- K92, CHR
01.2000 - 01.2001
On Air Personality
WNVZ-Z104
01.1998 - 01.2000
Bachelor of Science -
Old Dominion University