Jason Greenwald
Paid Media, Affiliate, & Partnerships Manager
Santa Clarita,CA
Summary
Goal-driven Account Manager with a wealth of experience in crafting and executing impactful marketing and advertising strategies. Proficient in fostering and maintaining strong client and affiliate relationships, streamlining campaigns, and accelerating revenue expansion. Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
5
5
years of professional experience
Work History
Affiliate Marketing Account Manager
Wpromote
08.2022 - Current
- Directed and executed dynamic affiliate marketing strategies for prestigious clients, including Peacock, Whirlpool, Cuts Clothing, KidKraft, and Dermelect
- Cultivated enduring partnerships with key affiliates through adept negotiation and meticulous oversight of media collaborations, resulting in amplified performance and remarkable ROI
- Managed and allocated annual budgets exceeding a million dollars with meticulous attention to detail, ensuring optimal resource utilization for client success
- Spearheaded the conception and implementation of groundbreaking affiliate marketing campaigns, promotions, and incentives, including the 2024 AFC Wild Card game on Peacock, which set the record for streaming, fostering affiliate engagement and elevating campaign efficacy
- Conducted rigorous performance analyses, leveraging data-driven insights to fine-tune campaigns, enhance conversion rates, and consistently surpass revenue targets
- Collaborated seamlessly with cross-functional teams to integrate affiliate marketing endeavors into overarching marketing strategies, maintaining brand coherence and messaging consistency
- Utilized advanced tracking and reporting tools to meticulously gauge campaign performance, dissect KPIs, and deliver comprehensive reports to stakeholders, pinpointing avenues for enhancement and expansion
Senior Digital Advertising Strategist
Advertise Purple
12.2021 - 06.2022
- Oversee diverse portfolio comprising 30+ national and global brands by being primary point of contact through internal CRM system
- Create strategic roadmaps by leveraging market research and conveying essential metrics and KPI reports to internal stakeholders
- Innovate and optimize business processes to enhance efficiency and effectiveness, ultimately driving revenue growth
- Monitor, analyze, and communicate project timelines for 30+ digital campaigns executed concurrently to clients
- Foster strategic one-on-one relationships with newly acquired external partners to identify opportunities and set campaign objectives
- Conduct training and supervision for new Digital Advertising Strategists to ensure competence and performance
- Attended customer meetings, trade shows and conferences as company representative
Digital Advertising Strategist
Advertise Purple
04.2021 - 12.2021
Marketing Executive (Contract)
Innovative Xerox
03.2020 - 08.2020
Education
Bachelor of Science - Business Administration & Marketing
California State University Northridge
Northridge, CA 08.2015 - 2019.05
Skills
Account Management
undefinedAdditional Information
- Excellent verbal and written communication skills
- Highly organized with a proven ability to manage multiple tasks in fast-paced work environment
- Quick learner; portraying critical thinking and problem solving
- Strong attention to detail and highly organized
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Affiliate Marketing Account Manager
Wpromote
08.2022 - Current
Senior Digital Advertising Strategist
Advertise Purple
12.2021 - 06.2022
Digital Advertising Strategist
Advertise Purple
04.2021 - 12.2021
Marketing Executive (Contract)
Innovative Xerox
03.2020 - 08.2020
Bachelor of Science - Business Administration & Marketing
California State University Northridge
08.2015 - 2019.05
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