Hi, I’m
Jason Griffin
Roseville,CA
Summary
Dynamic General Manager with over 29 years of experience in Luxury Automotive. Proven track record of developing and maintaining new business while maximizing profits and exceeding customer expectations. A no-nonsense natural leader who is competitive, energetic, persuasive, and whom others look toward for answers. Interacts well with all employees and carries a deep understanding for each profit center in a retail organization. Known within the industry for outperforming the market in sales volume and CSI, while increasing Gross Profit as well as Customer Retention through the delivery of exceptional service and prudent management of people, technology, and processes. Has a keen ability to increase traffic dramatically on the showroom, service drive, as well as internet traffic while maintaining a premium experience. Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.
Overview
29
years of professional experience
Work History
Mazda Roseville
General Manager
09.2019 - Current
Job overview
- Developed and trained a team to launch the opening of Mazda Roseville which doubled the amount of new cars sold per year from 500 to 1000. UIO now exceed 6000. All while maintaining the Highest NPS in the region
- Utilized Digital Retailing to its fullest during the launch of Mazda Roseville which enabled the sales team to be efficient while be very profitable.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Analyzed market trends and competitor activities to create competitive advantages.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
SHIFT DIGITAL
INFINITI DIGITAL MARKETING CONSULTANT
01.2018 - 01.2019
Job overview
- Serve as the expert for OEM's Regional/Area staff and Dealers, partnering with them to achieve program and aligned goals thru process creation and implementation
- Drive vehicle wholesale objectives through effective retail operations consulting
- Conduct routine dealership visits to review operations and to meet with vehicle sales staff, management and Dealer Principal to assess all aspects of sales operations
- Analyze current digital landscape and consult with senior Regional/Area and dealership personnel regarding strategy, tactics, roles and responsibilities
- Train regional OEM management and develop market-specific plans to drive program engagement
- Routinely reviews sales reports with dealer sales management Reviews and monitors marketing and advertising plans for dealership
- Provide field support for regional meetings, presentations, and seminars
- Provide Digital Education to improve digital acumen for the retail and field teams
- Identify areas of digital marketing opportunity to enhance the dealer's digital dealership experience.
- Increased website traffic by implementing effective search engine optimization strategies.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Developed data-driven marketing strategies, resulting in increased customer engagement and retention.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Enhanced conversion rates by designing and optimizing landing pages for targeted keywords.
- Continuously educated self on latest industry trends and best practices, ensuring the company''s digital marketing strategies remained up-to-date and effective.
- Managed pay-per-click advertising campaigns to drive targeted traffic and maximize return on investment.
- Implemented A/B testing methods to enhance the effectiveness of online advertisements and landing page designs.
BMW/MINI OF SAN FRANCISCO
GENERAL MANAGER, GENERAL SALES MANAGER
01.2012 - 01.2016
Job overview
- Hired for expertise in the ability to build a dynamic sales force with an emphasis on customer satisfaction and diverse marketing capabilities
- Consistently able to outperform the markets targets with Sales and CSI while increasing profits by nearly 300%
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
- Streamlined communication channels between sales, marketing, and customer service departments to ensure a cohesive approach to business development.
- Upheld company policies and implemented standards fairly.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Developed and implemented comprehensive salesperson training program.
- Streamlined sales processes for improved efficiency, resulting in higher close rates and shorter sales cycles.
Prestige Imports BMW/Weatherford BMW
GM/GSM/F&I/Client Advisor
08.1995 - 01.2012
Job overview
- Started career as a Client Advisor for BMW. Promoted to GM prior to departure.
- Fostered a positive work environment to improve team morale and productivity levels.
Education
Santa Rosa Junior CollegeSanta Rosa, CA
Skills
Developing and maintaining relationships with key partners including vendors, and diligently fostering relationships within the community
Traditional Advertising, Digital Search Engine Marketing, Search Engine Optimization, Social Media/Reputation Management, Google Analytics
Ability to develop from within and recruit specific talent where needed
P&L Management
Leadership and team building
Problem Resolution
Operations Management
Community Outreach
Significant Accomplishments
- Created a team to help launch Mazda Roseville which has exceeded market expectations year over year. Capitalized on Digital Retail which allowed efficiency and productivity while being extremely profitable
- General Manager for BMW of San Francisco and MINI of San Francisco. Selected by the President to continue with the progress of market share growth, while modernizing and improving the Sales and Service funnels, with full responsibility of a $2M marketing budget, and reducing the $63M operating budget by 3%.
- Created and implemented BMW's Vision of using Geniuses (Product Specialist) to promote the brand and demonstrate vehicle features and benefits building value in the process while using technology to highlight the vehicle features generating customer engagement.
- Elected to BMW Professional Council for several terms throughout my career as a Client Advisor, Sales Manager, and General Manager.
- Maintaining Gross Profits above the market average by as much as 60% while being the volume leader.
- Demonstrated the ability to engage senior tenure employees, as well as inspire new employees to excel in the industry
- Increased sales from $90M to over $200M
- Became the number on BMW dealer in the world for Electric Vehicle sales volume.
Community Service
- Volunteering in many youth activities, while devoting time to fundraising and helping people become aware of the many types of blood cancers.
- Currently a First Tee Coach - The First Tee provides educational programs and junior golf lessons that build character, instill life-enhancing values and promote health choices through the game
- Youth soccer coach
- Training and fundraising for a triathlon to help support and promote awareness for the Leukemia Lymphoma Society (LLS)
Timeline
General Manager
Mazda Roseville
09.2019 - Current
INFINITI DIGITAL MARKETING CONSULTANT
SHIFT DIGITAL
01.2018 - 01.2019
GENERAL MANAGER, GENERAL SALES MANAGER
BMW/MINI OF SAN FRANCISCO
01.2012 - 01.2016
GM/GSM/F&I/Client Advisor
Prestige Imports BMW/Weatherford BMW
08.1995 - 01.2012