Jason Hol

• Managed cross-functional operations in Customer Success, Sales, Marketing, and Commissions teams to align with company growth metrics.
• Aligned regional sales targets with rep coverage ratios through effective quota and capacity planning.
• Transformed sales territories by implementing a new segmentation model, pod/node structure, and technographic targeting (BuiltWith, UserGems) for ICP accounts.
• Drove a 10% reduction in customer churn by implementing a new customer health tracking and alert system with supporting CS playbooks.
• Worked cross-functionally to design the company's first sales process framework, with stage guidance in Salesforce, which drove higher pipeline coverage by EOY.
• Successfully managed the commission program and team, optimizing the processing of payouts, statements, templates, and reports within CaptivateIQ.
• Developed a Signifyd Account Grade model that streamlined the account prioritization process and resulted in a 20% increase in the qualified pipeline.
• Achieved 95%+ inbound routing accuracy by implementing a monthly Operational Excellence program focused on Salesforce data integrity and hygiene.

Led a team of 4 RevOps specialists and 5 SDRs, focused on improving revenue and operational efficiency.

• Built and launched the RevOps department, defining sales and RevOps operating rhythms, reporting, analytics, and processes.
• Led RevTech tool administration and roadmap development, including evaluation, implementation, and cross-functional training and enablement, while negotiating over $90,000 in annual cost savings.
• Created a data-driven sales culture by developing the organization's dashboard, reporting infrastructure, and data dictionary, with customized KPI views for each team and department leader.
• Improved forecasting accuracy by 30% by revamping the sales commit process and designing a multivariable forecasting model.
• Coordinated annual planning, forecasting, and commit calls, and managed a $3M budget.
• Designed and implemented EMEA and APAC GTM expansion strategies, creating the necessary systems, processes, and onboarding resources, which increased bookings by 15%.
• Managed capacity planning and new hire onboarding, including launching a self-guided 'Sales Academy' and certification program, resulting in a 30% improvement in onboarding ramp time.
• Implemented strategies to accelerate pipeline creation by developing tools such as a whitespace planner, an ICP propensity model, a campaign ROI calculator, and a lead referral program, resulting in a 10% increase in ACV.

Built the organization's Marketing Operations team and spearheaded the SDR top-of-funnel sales activities.

• Implemented the company's first full-path attribution model by integrating Bizible, and rebuilt the lead scoring model, resulting in a 20% increase in marketing pipeline contribution.
• Increased SDR win rate by 30% by overseeing territory planning, segmentation strategies, and defining ICP, TAM, and intent models to prioritize high-potential accounts.
• Led analytics and reporting, transforming disparate datasets into actionable insights through data visualizations and executive presentations.
• Project managed all Tier One objectives, encompassing two company rebrands, OKR and annual planning cycles, KPI development, and a career development program for the RevOps and Marketing teams.

Built the Business Development framework, which included GTM strategy design, technology, budgeting, and event strategies.

• Developed the BDR function and its core operating processes, encompassing territory design, go-to-market strategies, quota and compensation plans, and CRM setup, resulting in a 110% increase in SQLs.
• Administered the Salesforce environment, including all platform enhancements, from page layouts and permission sets to dashboards.
• Increased ARR by developing new revenue streams for the business and collaborating cross-functionally on pricing, value proposition, and marketing materials.
• Drove a 35% increase in site traffic by leading strategic marketing initiatives, encompassing website creation, RFP response management, and inbound lead management.

Led a team of three account executives, managing over $6 million in paid media across 20 states.

• Managed all customer success initiatives, from weekly and quarterly calls, and onsite QBRs, to performance reporting and vendor or contract management, driving a 115% increase in ARR.
• Managed a $3M+ client portfolio within the mid-market segment, focusing on strategic upselling and retention strategies.
• Developed and implemented omnichannel initiatives for customers, encompassing digital, SEO, social, and offline media channels, resulting in a 20% average increase in conversion rate.

Led the company's marketing, events, brand development, and media buying.

• Drove a 16% year-over-year increase in profitability by streamlining operations and increasing event referrals by 50%.
• Elevated brand exposure through digital marketing initiatives, including social and content strategies, paid media campaigns, and enhanced market-facing creative assets, resulting in increased sales year over year.