Jason Hsia
Sacramento,CA
Summary
Business development–focused graduate skilled in lead research, customer engagement, GTM support, and creating customer-facing materials. A proactive self-starter with strong communication skills and interest in AI, SaaS, and enterprise technology.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Market Segmentation & Marketing Assistant
Vital Dietz MealKit
Fremont, California
09.2024 - 04.2025
- Analyzed over 500 survey responses to identify target segments and pricing strategies supporting early-stage go-to-market planning.
- Drafted marketing collateral, including messaging concepts, and positioning notes projected to improve early acquisition by 20%.
- Supported digital campaign planning using insights from competitive and customer research.
- Operated in an entrepreneurial, student-led startup environment, reinforcing comfort in working in dynamic, fast-paced settings, and increasing exposure to tech-enabled marketing tools.
Financial Modeling & GTM Strategy Assistant
Swiezy Freshness Scanner
Sacramento, California
10.2024 - 01.2025
- Conducted market and competitive research on sourcing, cost structures, and early adopter groups.
- Built GTM one-pagers, internal decks, and cost-scenario analysis materials used for investor-readiness reviews.
- Evaluated technology manufacturing constraints and digital adoption factors, deepening interest in enterprise technology, and AI-enhanced product strategy.
- Worked proactively with limited guidance, demonstrating a self-starter mindset throughout project execution.
Marketing & Operations Assistant
MyGovTools
Los Angeles, California
09.2024 - 01.2025
- Conducted lead and stakeholder research across 852+ public-sector contacts, and supported outreach with an 80% response rate during product introduction campaigns.
- Synthesized customer insights into customer-facing materials, including dashboard prototypes and onboarding playbooks, that improved adoption by 20%.
- Supported pipeline analysis and tracked feedback metrics within digital tools, similar to CRM workflows.
- Created GTM collateral, such as rollout guides, communication templates, and internal decks, used by cross-functional teams.
- Thrived as a self-starter in a dynamic, startup-like environment, collaborating closely with marketing and product teams, delivering SaaS-style tools for government clients.
- Gained direct exposure to AI-driven decision support tools and SaaS product workflows, sparking continued interest in enterprise technology and digital adoption.
Store Associate (Deli / Inventory Support)
Safeway
Fremont, USA
01.2023 - 01.2024
- Delivered customer-facing support for over 150 daily orders with 99% accuracy, strengthening communication skills essential for customer success teams.
- Helped onboard new employees onto order systems, reinforcing the ability to support a smooth adoption of new processes and tools.
- Collaborated across departments to maintain 98% in-stock accuracy, demonstrating teamwork, and a proactive, self-starting approach in busy operational environments.
- Developed an early interest in technology-enabled workflow optimization, influencing a later pursuit of SaaS-focused BD roles.
Package Handler
FedEx Ground
Newark, USA
10.2022 - 12.2022
- Maintained highly organized workflows while processing over 5,000 parcels per shift, with less than 0.5% error.
- Contributed to workflow improvements that boosted sorting accuracy by 15%.
- Demonstrated reliability and initiative as a self-starter, supporting operations during high-volume peaks.
Quality Control Personnel
Century Wind Power Co., Ltd
New Taipei, Taiwan
09.2021 - 03.2022
- Collected and analyzed data on over 120 materials per month, producing concise reports and corrective action recommendations.
- Partnered with cross-functional teams to resolve issues and improve process yield by 6%.
- Used digital systems for tracking and documentation, providing early experience with enterprise systems, and technology-supported analytics.
Associate Editor
Department Magazine of NCKU History
Tainan, Taiwan
10.2018 - 04.2020
- Produced editorial and analytical content for a monthly publication with over 4,000 readers, demonstrating strong writing, messaging, and content development capabilities.
- Evaluated project profitability and contributed to marketing and content strategy, improving projected margins by 8%.
- Coordinated the annual conference with over 150 attendees, supporting event planning, outreach, and stakeholder engagement, similar to BD marketing operations.
- Created visual and written collateral for newsletters, presentations, and editorial campaigns, increasing audience engagement by 20%.
- Demonstrated a self-driven work style, proactively managing deadlines, and independently improving content workflows in a fast-moving environment.
Education
MBA - Entrepreneurship & Global Business
California State University, Sacramento
Sacramento12.2025
Bachelor of Arts - History; Double Major in Business Administration
National Cheng Kung University (NCKU), Taiwan
Taiwan06-2020
Skills
- Excel
- SQL
- JMP Pro
- SKU-level demand modeling
- Fill rate analysis
- In-stock analysis
- Cycle counts
- Safety stock concepts
- Throughput support
- KPI dashboards
- Variance analysis
- Driver analysis
- PowerPoint
- Market sizing
- Pro forma financial modeling
- Pricing strategy
- GTM planning
- Team collaboration
- Inventory management
- Customer service
- Order fulfillment
- Product support
Relevant Projects And Consulting Experience
- MyGovTools – Product & Adoption Insights Consultant, Los Angeles, CA, 03/2025–08/2025, Led a 552-contact survey initiative to identify public-sector user needs; defined 15% response / 80% completion KPI targets and conducted stakeholder interviews., Synthesized user feedback into dashboard customization and onboarding recommendations to improve usage and adoption., Developed email and social media communication playbooks to support rollout across Los Angeles districts.
- Swiezy Freshness Scanner – Financial Modeling & Manufacturing Strategy (MBA Capstone), Sacramento, CA, 10/2024–01/2025, Built a 5-year pro forma model including revenue, unit economics, depreciation schedules, and loan repayment., Analyzed liquidity, profitability, and leverage ratios to evaluate investment feasibility and risk., Proposed Sacramento-based manufacturing strategy leveraging regional supply access and labor/talent networks.
- Vital Dietz Meal-Kit Startup – Market Segmentation & GTM Strategy, Sacramento, CA, 09/2024–12/2024, Conducted market segmentation and competitor positioning against major meal-kit providers., Designed tiered subscription pricing and distribution model integrating regional fulfillment and farm-sourcing., Built digital promotion plan including referral and influencer-based engagement strategies.
Certification
- SQL Certificate of Completion, Sacramento City Unified School District, 40 hours of structured training focused on relational databases, querying, joins, filtering, and data retrieval fundamentals
- Google Digital Garage – Digital Marketing
Additional Information - Work Authorization
U.S. Citizen (no sponsorship required)
Technical And Analytical Skills
Excel (PivotTables, LOOKUP/XMATCH, scenario models), SQL (order & inventory database management), JMP Pro (EDA, basic regression), SKU-level demand modeling, fill-rate and in-stock analysis, cycle counts, safety stock concepts, throughput support in retail environment, KPI dashboards, variance/driver analysis, PowerPoint executive summaries, Market sizing (TAM/SAM/SOM), pro forma financial modeling, pricing strategy, GTM planning, Mandarin Chinese (native), English (professional), Japanese (intermediate ~ JLPT N3)
Personal Information
Citizenship: U.S. Citizen
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Japanese
Professional
Timeline
Financial Modeling & GTM Strategy Assistant
Swiezy Freshness Scanner
10.2024 - 01.2025
Market Segmentation & Marketing Assistant
Vital Dietz MealKit
09.2024 - 04.2025
Marketing & Operations Assistant
MyGovTools
09.2024 - 01.2025
Store Associate (Deli / Inventory Support)
Safeway
01.2023 - 01.2024
Package Handler
FedEx Ground
10.2022 - 12.2022
Quality Control Personnel
Century Wind Power Co., Ltd
09.2021 - 03.2022
Associate Editor
Department Magazine of NCKU History
10.2018 - 04.2020
MBA - Entrepreneurship & Global Business
California State University, Sacramento
Bachelor of Arts - History; Double Major in Business Administration
National Cheng Kung University (NCKU), Taiwan