JASON KNUDSON
BOERNE
Summary
Experienced Product Manager with expertise in managing product life cycles from concept to launch. Demonstrated ability in cross-functional collaboration, strategic planning, and customer-focused development. Achieved significant sales growth through innovative strategies and effective problem resolution. Consistently delivered high-quality products aligned with market demands and business objectives.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Senior Product Manager
Baker Hughes
Houston
05.2020 - Current
- Oversaw product lifecycle, strategic planning, marketing operations, and new product development for Consolidated brand of pressure relief valves, generating annual sales surpassing $200M.
- Achieved 100% growth in annual product sales of pilot-operated pressure relief valves, capturing additional market share.
- Formulated impactful strategies for sales team to enhance value and address product gaps effectively.
- Directed engineering projects and timelines to ensure effective introduction of new products, supporting business growth exceeding $8M per year.
- Guided prioritization of new product development, establishing strategic plans and conducting voice of customer research.
- Provided comprehensive customer and sales support, including training and application advice.
- Contributed to industry standards by leading collaborative work items with end users.
- Developed essential sales support tools including literature, case studies, and user manuals.
- Recommended products tailored to customer needs using knowledge of industry codes.
- Aligned with internal stakeholders on collaborative efforts surrounding channel management, emphasizing inventory expansion strategies.
Product Marketing Manager
Trillium Flow Technologies
Houston
06.2018 - 05.2020
- Managed product ownership for Sarasin brand of pressure relief valves in North America, enhancing annual global sales exceeding $70M.
- Developed product strategy through in-depth analysis of market needs and expectations.
- Leveraged marketing intelligence and surveillance to uncover $20M in additional business opportunities
- Led projects targeting essential growth initiatives to elevate revenue beyond 20% and secure new market share.
- Crucial role in development process for existing product range featuring new product development with incremental business exceeding $3M.
- Created and executed strategic channel program to increase international market presence, onboarding 15 new partners for enhanced customer service.
- Determined market prices and lead times through market and competitive research.
- Generated ideas for creative marketing campaigns that engage target audiences effectively.
Product Marketing Manager
Honeywell
Houston
06.2014 - 06.2018
- Led development of go-to-market strategy for North America region targeting market share growth beyond $100M for fixed gas detection.
- Implemented targeted sales promotions for new products, achieving over $2M incremental business.
- Gathered voice of customer market insights through comprehensive qualitative and quantitative analysis for new products.
- Developed product positioning and messaging strategies to distinguish products in the market and enhance visibility.
- Established value pricing via price waterfall analysis by identifying value drivers and differentiation
- Reviewed market trends, customer needs, channel dynamics, and competitive focus to help prioritize growth strategies and tactics.
- Standardized annual pricing process resulting in 50% time savings and error reduction.
- Implemented SKU rationalization framework contributing to $600K per year cut in business operating costs.
Product Manager
Pentair (formerly Tyco)
Stafford
01.2010 - 06.2014
- Managed product ownership initiatives for $75M pressure relief valve product line.
- Contributed to enterprise frame agreement with Shell, resulting in over $50M additional business.
- Executed margin analysis exercise to pinpoint cost-out strategies enhancing product margins from 25% to 35%
- Surpassing market growth by 2-3% annually to maintain market share leadership.
- Provided technical guidance during troubleshooting efforts when needed.
- Collaborated with stakeholders to define product requirements and user stories.
- Participated in design reviews to ensure usability standards are being met throughout the product development cycle.
Account Manager
Kemlon Products
Pearland
05.2007 - 01.2010
- Managed client relationships for privately held electrical connector manufacturer serving upstream Oil and Gas industry.
- Coordinated management of numerous accounts simultaneously while meeting deadlines.
- Presented product features and advantages to potential customers during sales meetings.
- Negotiated contracts with clients to maximize profitability.
Education
Master of Business Administration - Marketing
University of Houston
Sugar Land, Texas05-2013
Bachelor of Science - Industrial Distribution
Texas A&M University
College Station, Texas05-2008
Skills
- Product lifecycle management
- Product development and roadmaps
- Cross-functional leadership
- Technical leadership
- Go-to-market strategy
- Market positioning and pricing
- Value proposition development
- Process improvement and training
- Market research and analysis
- Training development
- Team leadership
Certification
Green Belt Certified
Accomplishments
- Received 'Baker Hughes Spotlight Award' for Growth
- Received 'Honeywell BRAVO Gold & Silver Award' for Productivity/Growth
- Received 'Pentair Spot Award' for Developing Standard Pricing for Enterprise Frame Agreements.
Timeline
Senior Product Manager
Baker Hughes
05.2020 - Current
Product Marketing Manager
Trillium Flow Technologies
06.2018 - 05.2020
Product Marketing Manager
Honeywell
06.2014 - 06.2018
Product Manager
Pentair (formerly Tyco)
01.2010 - 06.2014
Account Manager
Kemlon Products
05.2007 - 01.2010
Master of Business Administration - Marketing
University of Houston
Bachelor of Science - Industrial Distribution
Texas A&M University
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