JASON LADSON
Casino Host Executive / Player Development
Las Vegas,NV
Summary
“I combine luxury-level hospitality with data-driven player development to grow profitable, loyal VIP relationships.”
Driven Executive Casino Host with 15+ years of experience in Player Development, VIP guest retention, analytics-driven marketing, and high-end hospitality. Skilled in building trusted relationships with high-value and international guests, creating personalized experiences, and executing reinvestment strategies that increase ADT, trip frequency, and long-term loyalty. Adept at balancing premium service with profitability across luxury resorts, locals markets, and high-volume Strip environments.
Known for discreet, polished service delivery, deep CRM expertise, and an ability to turn guests into lifelong loyal players through genuine connection and strategic engagement.
Overview
16
16
years of professional experience
CORE STRENGTHS
- VIP Guest Retention & Strategic Reinvestment
- Luxury Level Host Services & Discreet Guest Management
- Data-Driven Player Development & Targeted Marketing
- Reinvestment Modeling, Forecasting & Offer Optimization
- Event Planning, Promotions & Tournament Execution
- High Net Guest Engagement & Experience Curation
- Service Recovery & Complex Itinerary Coordination
- Cross Property Hosting, Upscale Dining & Suite Level Experience
TECHNICAL SKILLS
Casino Systems: Konami Synkros, IGT Patron, CMS, LMS, MOCA
Analytics: Salesforce, QCI, Reinvestment Calculators, Score Card / Sherlock
Productivity: Microsoft Teams • Microsoft Office • Google Workspace
Work History
Casino Host & Loyalty Program Supervisor
Golden Entertainment, Inc.
Las Vegas, NV
09.2023 - Current
- Manage and grow a portfolio of VIP and mid-tier players through personalized outreach, curated experiences, and targeted incentives.
- Use Synkros CRM analytics to track ADT, frequency, and reinvestment ROI to achieve revenue goals.
- Partner with Marketing and Operations to execute tournaments, themed events, promotions, and guest activations.
- Provide boutique-style, high-touch service with consistent 100% guest satisfaction ratings.
- Reactivate inactive and lapsed guests through multi-channel outreach and tailored offers.
- Trained and supervised rewards center employees on Golden Entertainment policies and all promotional events.
- Addressed customer behavior or complaints head-on to maintain smooth and professional operations.
Casino Host
Aliante Casino + Hotel
Las Vegas, NV
09.2017 - 08.2020
- Grew loyalty among locals-market VIPs through frequent contact and personalized hospitality.
- Optimized reinvestment for high-value guests using CMS, Patron, and property reinvestment models.
- Supported slot tournaments, VIP parties, and special event programming.
- Market, promote, and host VIP special events, drawings, concerts, and players club giveaways based on historical and current player data.
- Compiled reports, tracking responses to casino marketing initiatives to target qualified players.
Executive Casino Host
The D Hotel And Casino & Golden Gate Casino
Las Vegas, NV
6 2016 - 2 2017
- Developed one-on-one relationships with premium players and provided exceptional guest service to cultivate and maintain VIP relationships.
- Planned and executed promotions and VIP events, tournaments and other special functions to develop and maintain guest loyalty and incremental visitation.
- Maintained detailed familiarity with high-value players and guests of casino and researched and identified most valuable players and guests in distinctive time frames.
- Oversaw credit line approvals for select clientele based on thorough review processes while adhering strictly to internal risk management guidelines.
Property Management Supervisor
M and M – Las Vegas
Las Vegas, NV
07.2015 - 02.2017
- Reviewed and approved disposition strategies, contracts, appraisals, and BPO's.
- Advised on evictions, NRS compliance, tenant relations and leasing procedures.
- Preformed monthly budget variance reports, delinquency reports, rent rolls, income statement and general ledger activities.
- Perform site inspections with service vendors on new and rehab properties.
Casino Host / VIP Sales Executive
Caesars Palace Hotel And Casino
Las Vegas, NV
04.2009 - 03.2015
- Developed strong relationships with current and potential VIP customers for brand commitment in Las Vegas while driving business to over 40 other Caesars casino properties in U.S.A and Canada.
- Constant engagement with 2,000+ VIP guests base, that was responsible for $18 million in annual play, through social media, email, telemarketing, letter and in-person.
- Combining good business judgment and policy to apply comps and amenities to exceed quarterly goals.
- Promoted all pertinent offers from detailed customer interest entries, property amenities, special events, resulting in increased gaming visits and brand loyalty.
- Negotiated complimentary services such as hotel stays or dining experiences on behalf of guests based on their play history, enhancing overall satisfaction rates among frequent visitors.
Accomplishments
Received the Customer Service Excellence award (Boyd Gaming 5x). Piloted the attitudinal segmentation program (Caesars Entertainment) applying customer personality traits to dive guest casino trips. Recognition of extraordinary commitment and performance (EQR).
Education
High School Diploma -
Lenape Valley Regional High School
Stanhope, NJBerkshire Hathaway Real Estate Academy
Las Vegas, NVPipeline & Sales Management
Richardson Sales Performance
Las Vegas, NVSELECTED ACHIEVEMENTS
- Managed VIP portfolios generating $18M+ in annual gaming revenue.
- Increased assigned player ADT by 12–18% YoY using targeted reinvestment and personalized offers.
- Reactivated 150+ lapsed players within 90 days through consistent outreach and tailored incentives.
- Delivered $400K+ incremental play through themed events, tournaments, and activation campaigns.
- Maintained 98–100% VIP satisfaction scores through high-touch, concierge-level service.
- Recognized with multiple guest service awards for exceptional hospitality and relationship management.