Jason Levine
Mahwah,NJ
Summary
Experienced creative professional with a successful track record in leading artistic initiatives and driving the development of innovative campaigns. Recognized for a strategic approach to brand storytelling and visual communication, consistently delivering impactful results. Thrives in collaborative team environments, prioritizing the achievement of creative goals and adapting to evolving project requirements. After a period of being a full-time dad and part-time writer, now ready to bring 5-star experience back to the industry. Highly recommended by previous employers.
Overview
22
22
years of professional experience
Work History
Freelance Creative Director
VMLY&R
01.2022 - 01.2023
- Led copywriting for Staples, Kroger, Walmart, and Plante Moran
- I answered every client question
- For their green initiative we got Staples to turn their red sign green and Plante Moran to tell the people numbers are beautiful
Professor of Communications
University of Miami
01.2019 - 01.2020
- Applied advertising expertise to teach courses in Statistical Reasoning and Strategic Communication, Advertising Concepts and Media Touch points, and Advanced Copywriting
Freelance Creative Director
The Community
01.2019 - 01.2020
- Directed copy for Verizon, Domino's, General Mills, and The Ad Council
- The Hispanic outreach campaign we created for Dominos increased sales and app downloads by 14%
- The Verizon World Cup hispanic campaign I engineered brought them a 22% increase in Hispanic customers
- After the Cinnamon Toast Crunch relaunch I led its sales increased 9% and General Mills made The Community the AOR for Cheerios
Creative Director
Sapient
01.2014 - 01.2018
- Spearheaded creative efforts for Carnival Cruise Lines, Chrysler, Miami Heat, VisitFlorida, Ideal Image, and The Ad Council
- Each client effort expanded the relationship and built trust
- My leadership expanded current client relationship and also won Sapient lead agency duties for Carnival cruise lines
- My efforts on VisitFlorida’s UK campaign increased bookings by 18%
- My leadership on Carnival’s wholly new search and booking engine, increased engagement by 23% and bookings by 16%
- My guidance to tackle Ad Council’s food waste initiative, earned public praise from chefs Tom Colicchio and Anthony Bourdain and helped the country reduce food waste by nearly 1/3rd
- Helped bring in $118,000,000 in new billings
Creative Director
Arnold
01.2013 - 12.2013
- Steered creative projects for Brown Foreman, Avocados from Mexico, Panasonic, and CVS
- For each I innovated a comprehensive client engagement strategy, which resulted in the creation of several unique creative assets, enhancing the overall client relationship and solidifying our long-term partnerships
- My leadership also won Arnold, Avocados from Mexico and the Panasonic experience
- Helped bring in $122,000,000 in new billings
Creative Director
Crispin, Porter + Bogusky
01.2009 - 12.2012
- Drove creative initiatives for Coca-Cola, Burger King, Kraft, and Groupon
- For each, I found innovative ways to develop and spread our creative work
- Each success amplified our client bonds, and built trust and securing our long standing relationship
- My leadership also won CP+B new business wins of Microsoft’s Holiday campaign and Groupon’s Super Bowl campaign
- Helped bring in $97,000,000 in new billings
Creative Director
Publicis
01.2004 - 12.2007
- Oversaw creative for Heineken, TBS and Coca-Cola
- Led client presentations on New Business wins to launch Coca-Cola’s Vault soda and the re-launch Turner Broadcasting Systems, TBS
- Helped bring in $202,000,000 in new billings
Copywriter
Publicis
01.2001 - 12.2004
- Wrote copy on everything from Proctor and Gamble to BMW
Education
Artificial Intelligence in marketing
University of Virginia
Prompt engineering for AI
Vanderbilt
Certificate - Essentials of Marketing Strategy
Cornell University
BA - Fine Arts
Ithaca College
Skills
- Creative Direction
- Copywriting
- Leadership
- Social Media
- Digital
- TV
- Experiential
- Client Relations
- Client Presentations
- New Business
- Retail
- Technology
- Tourism
- Electronics
- Beverages
- AI Writing and Direction
Websites
Awards
CANNES: (2) Gold, (1) Silver, (4) Bronze, (9) Shortlists
D&AD: (2) Yellow Pencils
CLIOS: (2) Gold, (2) Silver, (4) Bronze
THE ONE SHOW: (2) Gold, (4) Bronze, (13) Merits
AWARDS CANNES (2) Gold, (1) Silver, (4) Bronze, (9) Shortlists D&AD (2) Yellow Pencils, (3) Nomin
Great work gets recognized
Timeline
Freelance Creative Director
VMLY&R
01.2022 - 01.2023
Professor of Communications
University of Miami
01.2019 - 01.2020
Freelance Creative Director
The Community
01.2019 - 01.2020
Creative Director
Sapient
01.2014 - 01.2018
Creative Director
Arnold
01.2013 - 12.2013
Creative Director
Crispin, Porter + Bogusky
01.2009 - 12.2012
Creative Director
Publicis
01.2004 - 12.2007
Copywriter
Publicis
01.2001 - 12.2004
Prompt engineering for AI
Vanderbilt
Certificate - Essentials of Marketing Strategy
Cornell University
BA - Fine Arts
Ithaca College
Artificial Intelligence in marketing
University of Virginia
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