Jason Levine
NJ
Summary
Award-winning creative leader with over 20 years of experience delivering impactful campaigns for global brands. Skilled in fostering team collaboration, adapting to evolving industry trends, and driving measurable results. Ready to bring strategic and creative expertise back to the industry after balancing time as a full-time dad and part-time writer.
Overview
22
22
years of professional experience
Work History
Freelance Creative Director
VMLY&R
01.2022 - 01.2023
- Led copywriting for Staples, Kroger, Walmart, and Plante Moran
- Rebranded clients' sustainability efforts, increasing positive client feedback by 30% and strengthening partnerships within the green business community
Professor of Communications
University of Miami
01.2019 - 01.2020
- Taught courses in Statistical Reasoning, Strategic Communication, Advertising Concepts, Media Touchpoints, and Advanced Copywriting
Freelance Creative Director
The Community
01.2019 - 01.2020
- Directed copy for Verizon, Domino's, General Mills, and The Ad Council
- Created a Hispanic outreach campaign for Domino's, increasing sales and app downloads by 14%
- Led the Verizon World Cup Hispanic campaign, resulting in a 22% increase in Hispanic customers
- Spearheaded the Cinnamon Toast Crunch relaunch, driving a 9% sales increase and securing General Mills' AOR for Cheerios
Creative Director
Sapient
01.2014 - 01.2018
- Directed campaigns for Carnival Cruise Lines, Chrysler, Miami Heat, VisitFlorida, Ideal Image, and The Ad Council
- Increased VisitFlorida bookings by 18% through innovative UK campaigns
- Boosted Carnival Cruise Lines engagement by 23% and bookings by 16% with a new search and booking engine
- Led Ad Council's food waste initiative, receiving public praise from chefs Tom Colicchio and Anthony Bourdain, and contributing to a 30% national reduction in food waste
Creative Director
Arnold
01.2013 - 01.2014
- Developed creative strategies for Brown Foreman, Avocados from Mexico, Panasonic, and CVS
- Won new business accounts for Avocados from Mexico and Panasonic, contributing to $122M in new billings
Creative Director
Crispin Porter + Bogusky
01.2009 - 01.2013
- Delivered campaigns for Coca-Cola, Burger King, Kraft, and Groupon
- Won Microsoft's Holiday campaign and Groupon's Super Bowl campaign, driving $97M in new billings
Creative Director
Publicis
01.2004 - 01.2007
- Managed campaigns for Heineken, TBS, and Coca-Cola
- Presented and secured new business wins, including the launch of Coca-Cola's Vault soda and the TBS rebranding
Copywriter
Publicis
01.2001 - 01.2004
- Crafted compelling copy for Proctor & Gamble, BMW, and other notable brands
Education
Artificial Intelligence in marketing
University of Virginia
Prompt engineering for AI
Vanderbilt
Certificate - Essentials of Marketing Strategy
Cornell University
BA - Fine Arts
Ithaca College
Skills
- Creative Direction
- Copywriting
- Leadership
- Social Media
- Digital
- TV
- Experiential
- Client Relations
- Client Presentations
- New Business Development
- Retail
- Technology
- Tourism
- Electronics
- Beverages
- AI Writing and Direction
Awards
- Cannes Lions, 2 Gold, 1 Silver, 4 Bronze, 9 Shortlists
- D&AD, 2 Yellow Pencils, 3 Nominations
- Clio Awards, 2 Gold, 2 Silver, 4 Bronze
- The One Show, 2 Gold, 4 Bronze, 13 Merits
Timeline
Freelance Creative Director
VMLY&R
01.2022 - 01.2023
Professor of Communications
University of Miami
01.2019 - 01.2020
Freelance Creative Director
The Community
01.2019 - 01.2020
Creative Director
Sapient
01.2014 - 01.2018
Creative Director
Arnold
01.2013 - 01.2014
Creative Director
Crispin Porter + Bogusky
01.2009 - 01.2013
Creative Director
Publicis
01.2004 - 01.2007
Copywriter
Publicis
01.2001 - 01.2004
Prompt engineering for AI
Vanderbilt
Certificate - Essentials of Marketing Strategy
Cornell University
BA - Fine Arts
Ithaca College
Artificial Intelligence in marketing
University of Virginia
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