Jason Liebross

Responsible for managing Freethink’s RFP response operation, expanding product offerings, and overseeing the monetization of O&O platforms (Freethink and BigThink) through a mix of direct-sold campaigns and programmatic revenue streams.

• Lead the creative development around products, processes, and marketing collateral to help Freethink Media grow from $1.5M in revenue in 2019 to $25M+ in revenue in 2023.
• Hired and manage a team of 4 Brand Strategists and Ad Operations Managers to lead creative response to RFPs and oversee direct and programmatic ad campaigns across Freethink properties.
• Established pricing models and rate cards for Freethink’s suite of advertising products across site and social including custom content, influencer partnerships, newsletter sponsorships, virtual events, mid-roll, and on-site media.
• Cultivated Freethink Media’s audience insight and measurement capabilities and drove strategies to reach and engage targeted audience segments.
• Collaborate with stakeholders across Executive, Editorial, Publishing, and Dev Ops to create unique opportunities for advertisers that drive meaningful attention.
• Developed award-winning B2B, B2C, CSR, and direct-response campaigns that drove meaningful results for major and emerging brands including Intel, Pfizer, Ancestry, Chan-Zuckerberg Initiative, Ford, SAP, Uber, and more.

Established a new Brand Integration department to support an expanding sales team by hiring and managing a team of 3 brand strategists, developing new audience insights, designing new collateral, and implementing processes to service a growing business.

Lead Freethink's RFP response operation and develop world-class proposals inclusive of custom content, supporting media, and targeted distribution across Freethink Media's ecosystem to accomplish partner KPI goals and increase retention rates.

Responsible for owning the RFP response process and integrated marketing strategies tied to Fast Company's signature editorial franchises and events.

• Manage and create all marketing materials and requests related to key Fast Company editorial franchises including Tech and Culture, Leadership, and The Future is Creative.
• Develop strategies to move into emerging media opportunities including AR, OTT, and apps.
• Cultivate sensible partnerships with external companies to create new, never-been-done-before offerings.
• Collaborate with editors, branded content producers, research specialists, consumer marketing, event coordinators, media planners and external partners to create holistic advertising solutions and impactful marketing materials.
• Won business with strong concept development for major brands including Delta, Moen, Lincoln, Mail Chimp, Intel, Office Depot, Crowne Plaza, and Dell.

Responsible for owning the RFP response process and developing best-in-class digital advertising solutions for band partners inclusive of custom content, editorial sponsorships, targeted on-site media, social promotion, and off-site distribution tactics. Won new business from major brands including Ford, IBM, Fidelity, GE, Chevrolet, and Chase.

Responsible for the planning, trafficking, and optimization of hyper-local and national digital media campaigns, developing customized proposals utilizing inventory from major newspaper networks including Hearst, Gannett, Tribune, USA Today, and more. Won new business and managed successful campaigns for major brands such as Universal, GM, Siemens, Pfizer, and Turner.

Created, marketed, and managed a new concept sports news aggregation and social networking website.

• Developed website concept, functionality, and design, and compiled a database of over 1,500 sports sources giving users the ability to interact while ingesting the latest sports news in a customizable feed called a 'Sports Page'.

Responsible for digital buying, planning, and strategy of display, social, and mobile campaigns for Procter & Gamble brands.