Veteran analytical and thoughtful SEO Analyst with proven track record of driving web traffic and consumer engagement. Translates big picture strategies into clear action plans. Offers collaborative teamwork and communication skills. Veteran
Overview
29
29
years of professional experience
6
6
Certification
Work History
SEO Specialist - Merchant
Allergy Buyers Club/ ActivePure Technologies
Dallas, TX
04.2018 - Current
Stayed on top of SEO trends through seminars, continuing education, and algorithm changes to adjust strategies to stay ahead of competition and prevent penalties to main and increase rankings.
Worked closely with paid team to promote keywords based on demand and communicated demographics and seasonality to improve ad performance and search results.
Received all executive buy-in and executed a full site migration of e-commerce from MIVA merchant to Shopify creating better UX and increasing conversions while consolidating over 3000 URLs to 1200.
Worked closely with marketing team to design the architecture of a new website redesign implementing SEO best practices on page and tech SEO, while concentrating heavily on UX.
Expert user of GSC, SEMrush, Ahrefs, Screaming Frog, Buzz Sumo, Hoot Suite, and various other SEO and social listening tools.
Implemented technical SEO improvements such as site speed optimization, schema markup.
Created reports on website performance metrics and provided recommendations for improvement.
Conducted keyword research to identify potential opportunities for improvement.
Ensured all content created is optimized according to best practice guidelines set by search engines.
Worked closely with cross-functional teams to develop effective content marketing strategies that support SEO objectives.
Regularly monitored competitor activities to stay ahead of the competition.
Educated internal stakeholders on the importance of SEO in digital marketing initiatives.
Developed and implemented SEO strategies to increase organic search engine rankings.
Created and edited meta titles, descriptions, and other HTML elements to improve page ranking.
Senior District Manager
CROSSMARK
Orange, CA
12.2005 - 03.2009
Assisted Regional Manager in training and supervision of District Mangers within region
Responsible for conference calls and the overall driving of sales and store communication to store managers of projects that were directed by Home Depot Corporate offices
Responsible for the training, interviewing, and submitting of new hire paperwork, and submitting requisitions for positions to be filled
Managed schedules to ensure employees were at the right place at the right time
Worked with Sales Trak NG, loaded tasks and monitored project completion and followed up to ensure accurate and proper reporting
Managed hours of employees to maintain budgetary constraints and still provide expected results
Magazine Supervisor
US Navy
San Diego, CA
06.1995 - 12.2005
Responsible for personnel evaluations, storage, maintenance, requisitioning, qualification for pilots and security forces with small arms, creating memorandums with Microsoft word, internal and external communications, tracking Ordnance items with ROLES (Retail Ordnance Logistics Management Systems), Inventory of ordinance items, disposal and demilitarization of Ordnance Items
I also supervised and assisted with the vehicle custodial position as well as the Supply Petty Officer Position which requisitioned supplies using government credit card and maintained spending within budgetary constraints
Troubleshooting electrical components and trained in electrical theory.
Education
Bachelor of Science in Business Administration -
South University
01.2021
Skills
Account management
Excellent communication skills
Sales
Powerpoint
Forecasting
E-Commerce
Process Improvement
Proposal Writing
SEM
Google Analytics
SEO Tools
Search Engine Optimization
Digital Marketing
Analytics
WordPress
Email Marketing
Keyword Research
Content Creation
Blogging
Google Search Console
Google AdWords
Certification
Google SEO Fundamentals, 06/2021, Present
Introduction to Google SEO, 05/2021, Present
Optimizing a Website for Google Search, 06/2021, Present
Advanced Content and Social Tactics to Optimize SEO, 06/2021, Present