Dynamic leader with extensive experience at Sephora and Pottery Barn, achieving a 20% increase in team efficiency through strategic tool implementation. Expertise in Creative Operations Management and Cross-Functional Team Management, successfully spearheading impactful marketing initiatives and software deployments. Proven ability in operational process improvement and vendor negotiations, utilizing proficiency in Airtable and Salesforce to deliver measurable results. Committed to leveraging skills to drive innovation and growth in future roles.
Hi, I’m
Jason McGuire
Richmond,CA
Summary
Overview
13
years of professional experience
2
years of post-secondary education
Work History
Pottery Barn
Sr. Creative Operations Manager
04.2022 - 10.2024
Job overview
- Spearheaded workflow optimization initiatives, increasing team efficiency by 20% through strategic tool implementation
- Led the buildout and customization of Airtable as a new integrated marketing tool, encompassing all marketing touchpoints from inception to post-launch
- This fast-paced 12-week intake and buildout process was a thrilling challenge, likened to building the plane while flying it, and became the backbone of the entire system
- Led end-to-end creative project lifecycles, ensuring on-time delivery of high-quality marketing assets
- Collaborated with design teams to establish resource allocation and feedback processes
- Successfully aligned promotional events across brands in a multi-channel environment
- Implemented campaigns and promotions to help with developing goods and services.
- Assessed employee development needs and provided feedback on their progress towards meeting goals.
- Conducted regular reviews of existing policies and procedures for continuous improvement opportunities.
- Developed key performance indicators to measure effectiveness of operational processes.
- Collaborated with management team on long-term strategic planning initiatives for the organization.
- Established effective relationships with vendors to negotiate pricing and secure materials needed for production.
- Developed and implemented operational procedures to ensure quality standards are met.
Sephora
Associate Director, Tools Marketing & Creative Operations
01.2020 - 01.2022
Job overview
- Managed a team developing software solutions and leading training for marketing teams
- Implemented Sephora’s first Brand Portal on Salesforce, enhancing campaign data access for brand partners
- Negotiated vendor contracts, securing preferred solutions for strategic initiatives
- Received the “Star Award” for leading the Brand Portal project to success
Sephora
Associate Director, Program Management
01.2018 - 01.2020
Job overview
- Directed a team of 12 program managers in executing integrated 360 marketing campaigns
- Streamlined omni-channel strategies, merging retail and e-commerce efforts for cohesive brand storytelling
- Optimized program workflows and implemented task force-led process refinements
Sephora
Senior Program Manager
01.2012 - 01.2018
Job overview
- Developed and scaled Sephora’s Holiday Program, establishing a dedicated year-round team
- Launched Smartsheet and ProofHQ as primary tools for creative routing and project management
- Oversaw budget allocations, balancing creative costs with business objectives
Education
University of HoustonHouston, TX
Associate of Arts from Communications
09.1987 - 05.1989
University Overview
Skills
- Creative Operations Management
- Operational Process Improvement
- Cross-Functional Team Management
- Marketing Initiative Planning
- Software Deployment and Education
- Vendor Relationship Management
- Experienced with Airtable, Smartsheet, Mondaycom, and Workfront
- CRM and Collaboration: Salesforce
- Design: Adobe Creative Suite
- Digital Asset Management System: Adobe DAM
- Marketing Planning Systems: Crosscap
Accomplishments
Accomplishments
Recipient of the 2020 STAR Award for leading the successful implementation of a high-impact Salesforce project, commissioned by the CEO, to be utilized across all Sephora brands. This secure portal enabled brands to log in and access role-specific data, including sales performance, SKU rankings, and marketing investments. At year-end, the portal generated a comprehensive report, providing insights into social media impact, top-performing products, and paid marketing touchpoints, from large-scale campaigns to digital advertising. Recognized as a best-in-class innovation at Sephora, the system garnered interest from other LVMH multi-brand companies and international Sephora divisions.
References
References
References available upon request.Timeline
Sr. Creative Operations Manager
Pottery Barn
04.2022 - 10.2024
Associate Director, Tools Marketing & Creative Operations
Sephora
01.2020 - 01.2022
Associate Director, Program Management
Sephora
01.2018 - 01.2020
Senior Program Manager
Sephora
01.2012 - 01.2018
University of Houston
Associate of Arts from Communications
09.1987 - 05.1989
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