Jason McPhee

• Developed and directed strategic partnerships program for credit union that resulted in added annual revenue growth
• Strategized & implemented statewide activation of promotional events
• Advising the VP of Marketing on various strategic marketing opportunities, digital content creation and marketing research that resulted in growth for the credit union
• Managed multiple million dollar and multiple year university partnership for credit union brand across the state of Texas
• Management multiple year University Partnership, including athletic contracts (Texas A&M University, Texas State University)
• Managed of multiple community partnerships across the state of Texas
• Member of credit unions executive team
• Spearhead promotional and in-market promotional activation strategies for both credit union brands.

• Managed credit unions promotional marketing activities for University partnerships (Texas A&M University)
• Developed community partnership program for credit union
• Developed and managed credit union philanthropic strategy.

Sports focused marketing and management firm start-up. Development of sport related marketing programs for athletes, corporate brands, Non-Profits organizations & sport organizations. AMM expanded core services include content creation, event planning, brand data collection & analysis. AMM also manages the careers of musicians and professional athletes. In my role my duties include:
● Responsible for day-to-day management of the business affairs of the firm
● Supervising the financial affairs of the firm
● New business development and sales
● Partnership development
● Social Media monitoring and campaign development
● Event Planning
● SEO marketing development

• New and existing Business development position, relationship management between multiple accounts in a business territory that generates annual revenue of 2 million+ gross profits for Coca-Cola Southwest Beverages
• Duties include: Generating new customers for the Full-Service on-premises division
• Managing the sale cycle to new and existing customer
• Project management for all fountain, cooler and vending equipment installation
• Management of customer service equipment requests of Coca-Cola branded equipment from coolers, fountain equipment and vending machines
• Inputting of service requests, new account setup and vending requests using SAP
• Reporting using Microsoft suite programs
• Maintaining a prospect customer database using CRM software
• Managing across department for service issues, new equipment installation and new equipment asset management
• Managing the business, sale and service needs of customers in a geographical area
• Providing customer product related knowledge on more than 300 Coca-Cola owned brands
• Providing Marketing support to customer base and business unit
• Evolution of potential sponsorship opportunities.

Managed the day-to-day experiential marketing, event activation & promotional programs for client ‘Green Mountain Coffee’, makers of the Keurig brewing system.
Responsible for creating and implementing programs that increase brand and product awareness and drive increased retail sales of the KEURIG Brewing system and K-POD products. As Marketing Manager, I increased program productivity for marketing program, automated our staffing system and implemented many client costs saving measures. Duties include:
● Managed fleet of custom branded promotional sampling vehicles in local & remote locations.
● Oversaw sampling program with monthly goal of 10,000 samples disturbed.
● Managed sampling product and warehouse operations
● Management & scheduling of full-time Team Leads (2) and part-time brand ambassadors (20)
● Responsible for daily & weekly reporting to Area Manager & agency using online reporting system.
● Development of lifestyle brand marketing programs, athlete & entertainment client seeding program and database management.

● Event management and relationship development

Managed the day-to-day marketing & promotional programs for client glaceau, makers of vitamin water, smartwater and vitamin energy & owned by Coca-Cola. Working on the smartwater brand and acting on behalf of the client, we educate consumers of the many benefits of smartwater thru one-on-one interaction, product sampling , event activations and lifestyle marketing. Duties include:
● Managed and maintained fleet of branded promotional vehicles for the southeast region of the U.S.
● Managed sampling program, sampling product and warehouse operations
● Recruiting and training and management of brand ambassadors
● Oversaw daily & weekly reporting to District Market Manager
● Development of lifestyle brand marketing programs, athlete & entertainment seeding.