Jason Menendez
Tampa,FL
Summary
Digital marketing professional with over 18 years of experience in ecommerce, seeking an opportunity that will benefit from strengths in working cross functionally on complex programs and creating tangible results in ambiguous environments. Core competencies include optimizing website experience, developing integrated marketing strategies, optimizing creative project workflows, working with globally distributed business partners, providing digital analytics analysis, and coaching high-performing teams.
Overview
12
12
years of professional experience
Work History
Digital Project Manager
Socius Marketing
08.2021 - Current
- Consult with clients on their business needs as it pertains to new website, pay per click campaigns, and SEO optimization.
- Lead project management team in development and implementation of project plans, ensuring all projects adhere to budget and timeline, clearly defining and documenting project scope, requirements, and integration points.
- Partner with internal stake holders to understand project roadblocks and inefficiencies, establishing updated project management SOP and optimizing in-take and workflow process, reducing average project life cycle -50%.
Director of Marketing Operations
Chewy
02.2018 - 11.2020
- Launched enhanced workflow processes to optimize creation of all marketing collateral requested through Creative Services teams.
- Created website strategy, managed publication of site content, and identified back-end and front-end enhancements to MarTech capabilities.
- Developed integrated marketing plans, providing analytics and competitive benchmarks as needed to inform strategic planning and execution.
- Created KPI reports utilizing Google Analytics and delivered actionable insights and go forward strategies for optimized performance, driving +25% YoY increase in website click through rate and conversion.
Sr. Manager of Content Marketing
Ralph Lauren
07.2015 - 02.2018
- Established digital marketing strategies and roadmaps to align marketing campaign and website launches to product releases and promotions across Women’s, Men’s, and Kids divisions ($500M in online demand revenue).
- Managed creative review process, ensuring content and messaging adhered to brand guidelines and business requirements.
- Developed analytics framework within Adobe Analytics and created performance dashboards to report on website optimizations and performance and drive improved customer engagement and conversion, improving online engagement and conversion +33% YoY.
CRM Manager
Amazon
07.2013 - 07.2015
- Created website and email marketing strategies ($500M in demand revenue) and led creative development and review process for all Marketing collateral, ensuring delivered assets met creative brief and aligned with business initiatives.
- Increased site engagement +30% and conversion +15% YoY by developing new A/B testing programs and refining customer segmentation strategies for website content and email.
- Increased top line revenue by +45% YoY by establishing updated COOP marketing program, monetizing editorial placements on site and in email in partnership with Buyers and key vendor partners.
Site Merchandiser
Amazon
08.2011 - 07.2013
- Collaborated with planning and buying teams to build website and email strategies ($750M in demand revenue).
- Developed seasonal, editorial and promotional wireframes and creative briefs and led marketing project workflow from inception to production.
- Increased click through rate (+30%), conversion rate (+25%), and top line revenue (+20%) YoY by establishing website and email campaign A/B testing programs and adjusting marketing campaigns and customer segmentation based on improved performance.
Education
Bachelor of Arts - Communication and Media Studies -
University of South Florida
Tampa, FL06.2000
Skills
- Adobe Analytics
- Analytics Tools
- Content Management Systems
- E-Commerce
- Integrated Marketing
- Online Marketing
- Project Management
- Website Strategy
- Cross-functional Collaboration
- Team Leadership
Timeline
Digital Project Manager
Socius Marketing
08.2021 - Current
Director of Marketing Operations
Chewy
02.2018 - 11.2020
Sr. Manager of Content Marketing
Ralph Lauren
07.2015 - 02.2018
CRM Manager
Amazon
07.2013 - 07.2015
Site Merchandiser
Amazon
08.2011 - 07.2013
Bachelor of Arts - Communication and Media Studies -
University of South Florida
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