Shannon Moore
Chattanooga,TN
Summary
Accomplished Marketing and Development Manager with a strong track record of inspiring meaningful engagement from stakeholders/customers. Solid expertise in brand positioning strategies, inbound strategy, and lead-generation. Great influencing and communication strengths. Looking to level up and work with an experienced, supportive team to drive at impact.
Overview
8
8
years of professional experience
Work History
Marketing and Development Manager
Public Education Foundation
12.2021 - Current
- Increased press coverage by 75% in 12 months, maintaining a cadence of at least 1 story per month in local press and news outlets through strategic corporate PR strategies
- Increased organization's social media engagement by 61% in 6 months
- Serves on senior leadership team to inform strategic communications goals and brand strategy
- Tracks campaign success using NeonOne CRM, Mailchimp, Hootsuite, and Google Analytics
- Writes blog posts, event materials, educational documents, case studies, and more to position PEF as an expert in the field of education
- Generates leads for the organization and its various programs through events, paid ads, integrated digital campaigns (web content, social media, email)
- Provides quarterly KPI reports to the Board
- Plans and manages community events to generate leads, support brand visibility, and raise funds
- Manages NeonOne CRM to manage grants, constituent (customer) data, and marketing and fundraising campaigns
- Researches new grant opportunities and cultivates relationships with potential funders
- Leverages various Ai tools to reduce tedium and increase strategic impact
- Manages all public relations functions including cultivating relationships with local media personalities, managing press releases, crisis communications, and all public facing media
- Manages and creates various fundraising and brand campaigns, targeting and segmenting various audience groups
- Develops strategic annual communications plans in step with organization's strategic plan
- Manages and produces digital and print content
- Manages relationships with agencies and outside vendors to accomplish content goals
- Builds relationships within organization to effectively collaborate and manage workflow towards shared goals
- Coaches team of four communications associates and leads PEF's "event committee"
- Presents internal learning sessions on latest trends in marketing and communications to support team members
- Conducts and publishes case studies and impact stories with research and effectiveness department
Writer and Communications Consultant
Cal Berkeley Alumni Association
06.2021 - 08.2022
- Writes newsletters, articles, program descriptions, website copy, event promotions, etc. to support Cal Alumni Associations constituent relationships.
- Interviews Cal Berkeley alumni and community members to create richly sourced stories that remind constituents of Berkeley's long and outstanding presence in US higher education history.
- Provides program marketing strategies for events such as Homecoming.
- Plans events that engage various external stakeholders.
- Crafts communications strategy to engage various alumni-groups.
- CRM management
Marketing and Communications Manager
Covenant College
01.2016 - 01.2018
- Serves on campaign team, writing major documents and campaign materials for College's endowment campaign.
- Tells ongoing story of Covenant College with fresh, winsome tone in print collateral, digital collateral, video scripts, and College's magazine.
- Assistant Editor of View Magazine, a bi-annual publication for alumni and community partners
- Editor-in-Chief of Thorn Magazine
- Follows Donald Miller's "Story Branding" principles to create marketing and communications narratives that are audience focused.
- Creates content calenders and annual marketing campaign schedules for Fall and Spring print collateral, responsible for narrative and creative direction.
- Writes grants and essential reports for donors.
- Mentors and manages two communications interns as they report on events and news for College.
- Serves on campaign team, writing major documents and campaign materials for College's endowment campaign.
- Strategizes and manages College's social media presence using Facebook, Instagram, Twitter, YouTube and Sound-cloud.
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Enhanced customer engagement through the creation of compelling content for social media and email marketing initiatives.
- Conducted comprehensive market research to identify emerging trends and inform future marketing strategies.
- Coordinated trade show participation, increasing visibility within industry circles and generating valuable leads.
- Oversaw website design updates, enhancing user experience and boosting site traffic numbers.
Freelance Communications, Various Departments
Emory University
10.2020 - 12.2022
- Sends messages through People Grove platform to encourage alumni to engage in mentorship program.
- Creates instruction manuals and various how-to articles to demonstrate changes in People Grove platform function.
- Writes bios and program descriptions and creates digital flyers using Canva and Venngage for special events.
- Assists the Office of Nursing Research with documents and newsletter communications.
- Collaborates with alumni engagement team to generate new ideas for alumni support and engagement
Marketing Coordinator
BioClean Technologies
01.2016 - 05.2017
- Created sales decks for client presentations
- Planned and executed internal and external marketing events
- Boosted brand awareness metrics within key target market using social, print, and email campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Composed daily posts for social media and helped build presence on Twitter, Facebook, and Instagram.
- Cultivated new relationships with potential clients and arranged presentations, dinners, and managed the entirety of the prospective client/customer experience.
- Email marketing
Education
Bachelor of Arts - English, Education
Covenant College
Lookout Mountain, GA2016
Skills
- Strategic communications planning
- Public Relations
- Social Media Planning and Management
- Ai tools and best practices
- Editorial experience
- DEI in Marketing
- Management and leadership
- Database management
- Events/Tradeshows
- Print and digital collateral
- Case studies and research
- Advertising
- B2B and B2C
Additional Information
References:
Marifel Verlohr, Senior Director of the Cal Alumni Association
404.205.0383, marifel.verlohr@alumni.berkeley.edu
Jen Allen, Former Director of Administration at Covenant College
706.419.1119, jen.allen@covenant.edu
Timeline
Marketing and Development Manager
Public Education Foundation
12.2021 - Current
Writer and Communications Consultant
Cal Berkeley Alumni Association
06.2021 - 08.2022
Freelance Communications, Various Departments
Emory University
10.2020 - 12.2022
Marketing and Communications Manager
Covenant College
01.2016 - 01.2018
Marketing Coordinator
BioClean Technologies
01.2016 - 05.2017
Bachelor of Arts - English, Education
Covenant College
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