
Professional merchandising expert with strong focus on strategic product assortment, inventory management, and market trend analysis. Skilled in leading cross-functional teams, fostering collaboration, and driving results in dynamic environments. Known for adaptability, effective communication, and delivering high-impact merchandising strategies that align with organizational goals.
• Led national sales strategy across Builder, Distribution, Retail, and Strategic Accounts, driving multi-channel growth and brand expansion.
• Successfully landed and managed high-impact national accounts, including The Home Depot, Costco, and other key retail partners, significantly increasing market penetration.
• Directed a high-performing sales team, implementing training and performance metrics that increased sales productivity and accountability across all regions.
• Developed and executed go-to-market strategies for new product launches, driving early adoption and competitive positioning in the tile and surface category.
• Partnered cross-functionally with merchandising, operations, and marketing teams to align customer needs with product development and inventory strategy.
• Delivered consistent year-over-year revenue growth by identifying underperforming territories, optimizing pricing structures, and strengthening customer relationships.