Jason Overton
Howell,MI
Summary
Hardworking and driven sales management professional with over 25 years experience well equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
24
24
years of professional experience
Work History
Sales Manager
West Side Beer Distributing
04.2013 - Current
- Increased sales revenue by and average of 1-3% YOY by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent follow-ups.
- Led a successful sales team of 15 people by providing motivational coaching and performance-based incentives.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Managed multiple key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Optimized territory management plans by analyzing data on customer demographics, preferences, and buying patterns.
- Facilitated cross-functional communication between sales, marketing, and product development teams to ensure cohesive efforts towards shared goals.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Conducted weekly team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Evaluated performance against goals and implemented appropriate development plans from suppliers to hit their KPI's on a yearly basis.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals on an annual basis in SWOT meetings.
- Implemented systems and procedures to increase sales.
- Organized promotional events and interacted with community to increase sales volume.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Increased sales revenue by developing and implementing effective sales strategies
- Built long-lasting client relationships through excellent customer service and consistent followups
- Led a successful sales team by providing motivational coaching and performance-based incentives
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates
Zone Manager
West Side Beer Distributing
05.2009 - 04.2013
- Increased employee productivity through regular performance evaluations, coaching, and staff development opportunities.
- Improved customer satisfaction by addressing their concerns and swiftly resolving issues.
- Collaborated with other Zone Managers to share best practices, optimizing regional operations as a whole.
- Provided exceptional leadership during challenging situations, navigating unexpected obstacles with poise while keeping teams motivated towards achieving objectives.
- Promoted innovation within my zone by encouraging team members to bring forth novel ideas and strategies for process improvements.
- Developed succession plans for key roles, ensuring smooth transitions during staff turnover periods and preserving operational continuity.
- Developed reports of zone performance and presented data to upper management on a quarterly basis.
- Defined clear targets and objectives and communicated to other team members.
- Increased profit margin 5% through inventory control, cost control and increased route productivity
Chain Sales Rep
West Side Beer Distributing
10.2007 - 05.2009
- Increased sales revenue by identifying and targeting high-potential accounts.
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
On Premise Sales Representative
West Side Beer Distributing
02.2003 - 10.2007
- Increased sales by establishing and maintaining strong relationships with key clients.
- Boosted brand visibility through strategic placement of promotional materials in high-traffic areas.
- Achieved consistent growth in market share by monitoring competitor activity and adjusting strategies accordingly.
- Expanded customer base through targeted prospecting and effective networking at industry events.
Independent Sales Representative
West Side Beer Distributing
10.1999 - 02.2003
- Boosted sales by developing strong relationships with clients and understanding their unique needs.
- Enhanced customer satisfaction by providing tailored product recommendations and demonstrations.
- Expanded client base through consistent networking and referrals from satisfied customers.
- Generated leads by attending industry events, trade shows, and utilizing social media platforms to connect with potential clients.
Skills
- New Business Development
- Strategic Planning
- Revenue Forecasting
- Sales Reporting
- Account Management
- Performance Management
- KPI Tracking
- Sales Tracking
- Business Planning
- B to B Sales
- Territory Management
- Analytical Problem Solver
Timeline
Sales Manager
West Side Beer Distributing
04.2013 - Current
Zone Manager
West Side Beer Distributing
05.2009 - 04.2013
Chain Sales Rep
West Side Beer Distributing
10.2007 - 05.2009
On Premise Sales Representative
West Side Beer Distributing
02.2003 - 10.2007
Independent Sales Representative
West Side Beer Distributing
10.1999 - 02.2003