JASON KEITH
Chelmsford,MA
Summary
Extensive track record of creating and executing on product roadmaps that drive revenue growth, enhance market positioning, and achieve organizational goals. Experience in building customer facing SaaS applications and front-end platforms, data visualization platforms, data tools and data delivery systems. Build and lead product organizations that hyper focus on leveraging client and user feedback and dedicated user testing to drive product innovation. Consistently leverage Agile software development processes to efficiently execute product development roadmaps. Highly skilled in building Go to Market strategies, aligning deliverables and training across Product, Sales, Customer Support and Marketing teams, to ensure consistently successful product launches.
Overview
10
10
years of professional experience
Work History
Vice President of Product Management and Marketing
EPFR
10.2023 - Current
- Lead product management function for EPFR, a start up provider of fund flow and asset allocation data, catering to asset management, sales and trading and equity trading personas. Team is comprised of five product managers, two product owners and two Agile Scrum teams.
- Define and implement product strategy and roadmaps focused on data and research products and tools, projected to double the total revenue of the business over 4 years.
- Implement team-building initiatives, consistent feedback loops, a comprehensive organizational ladder and dedicated career planning for all team members, resulting in a 60% boost in engagement and employee satisfaction.
- Standardized and optimized go-to-market processes, coordinating cross-functional efforts with product, sales, marketing, customer support, and research teams, resulting in the launch of three major products within one year, driving higher market share.
Global Head of Product Management
S&P GLOBAL MARKET INTELLIGENCE
03.2022 - 10.2023
- Managed the product management group for the Technology, Media & Telecommunications business line within S&P global. Team included four product managers, seven product owners and six Agile Scrum development teams. Responsible for $60M in P&L across multiple product lines.
- Improved average sales cycle by more than 22%. Conducted competitive market and pricing analysis and worked collaboratively across business lines to install a new pricing model.
- Boosted development efficiency 60% by installing a client-focused feedback process that generated and prioritized new product roadmaps and detailed product requirements.
- TMT product teams conducted 75 client engagement sessions in one year, while launching four new products. New offerings included data and research subscriptions focused on IT spend across technology sectors and a data visualization front end platform designed to boost data discovery.
- Reduced client data retrieval times by 20% via the migration of the TMT groups proprietary data assets to Google Cloud, standardizing data distribution and improving data accessibility for internal platforms and customer-facing APIs.
Director of Product Management, Economics and Country Risk
IHS MARKIT
03.2020 - 03.2022
- Defined and implemented product strategy and roadmaps for IHS Markit's Economics and Country Risk business line, focused on data and research products and tools. Divisions included Pricing and Purchasing, Country Risk, US Economics, China Economics and Global Economics.
- Drove average of 6% organic growth year over year via new product development efforts and enhancements. Managed team of three business analysts and three Agile Scrum teams, tasked with development of product roadmaps.
- Engaged with 60 clients over 18 month period, conducting focused conversations around workflows and new product development, standardizing prioritized user driven requirements across the ECR group.
- Built and launched standalone cost modeling tool, supporting Pricing and Purchasing business line, generating additional $1.3M in revenue in year one
- Oversaw testing, build, and launch of personalized platform Dashboard product, designed to drive engagement and consumption of subscription data and research content. New product saved $1.4 million in renewal business for ECR in less than one year.
- Achieved 30% reduction in platform load times and standardization of design components by collaborating with development heads to migrate Connect platform components to AWS Cloud.
Associate Director of Product Management, IHS Connect
IHS MARKIT
06.2016 - 03.2020
- Managed strategic roadmap and user experience for IHS's flagship research delivery platform, which supported $500M in subscription revenue across multiple business lines
- Generated $300,000 additional revenue for IHS Markit’s Chemical business line in 11 months. Worked directly with Vice President of Chemical business unit to strategize, develop and launch dedicated e-commerce workflow into the Connect platform, allowing users to immediately purchase research outside their subscription.
- Drove $500K revenue increase in 10 months via dedicated REST API product, designed to quickly deliver structured and unstructured data and research content directly into clients internal systems.
- Achieved 9-point increase in Connects net promoter score due to strategic overhaul of Connect platform's user experience and design.
- Redesigned major platform areas, focusing on improved UX and integration of data and research components to increase overall engagement on the platform by 15%.
Product Manager, IHS Connect
IHS MARKIT
06.2014 - 06.2016
- Responsible for several platform areas of Connect Platform, including Search, Personalization, Home Page and Subscription Alerts.
- Increased successful conversions on Connect search engine by 30%, due to implementing advanced filtering, auto fill searches, and optimizing document metadata.
- Launched 22 dedicated data visualization dashboards in 18 months by successfully integrating Tableau and PowerBI data visualization platforms into Connect. Ushered in new wave of data visualization products that required zero development effort.
- Integrated multiple reporting and testing systems - including Google Analytics, Inspectlet, Tableau, Optimizely and SAP Business Objects – to consistently track product and site performance/client engagement.
Education
Eligible for Masters in Business Administration -
University of Massachusetts - Isenberg School of Management
Amherst, MA06.2025
Bachelor’s Degree in Criminal Justice -
Northeastern University
Boston, MA01.2004
Skills
- Executive Leadership
- Go to Market Strategy
- P&L Management
- Product Strategy & Roadmaps
- SAFe Agile Development
- Pricing Strategy
- Market Research
- SaaS Product Development
- Competitive Analysis
- Data Visualization
- Cross Functional Leadership
- Pricing strategy
- Product Launches
- Data-driven decision-making
- Product Lifecycle Management
Websites
Earlycareer
- Director of Marketing, Affinnova, Waltham, MA
- Senior Manager, Social Media Marketing, Vistaprint, Lexington, MA
- Manager, Social Media & Public Relations, Vistaprint, Lexington, MA
Executiveachievements
- Successfully overhauled EPFR’s new product development processes, resulting in the launch of multiple new products in one year. These included a new front-end platform, new data products and custom data delivery. Products projected to generate $2.5M.
- Led a successful implementation of EPFR’s SAFe Agile processes and protocols across the product and software development groups, boosting release efficiency by more than 50% in less than 6 months.
- Member of several executive leadership teams, regularly engaging with division heads up to the CEO. Successfully communicated business plans, detailed product roadmaps, performance KPIs, and growth strategies that drive organizational success.
Timeline
Vice President of Product Management and Marketing
EPFR
10.2023 - Current
Global Head of Product Management
S&P GLOBAL MARKET INTELLIGENCE
03.2022 - 10.2023
Director of Product Management, Economics and Country Risk
IHS MARKIT
03.2020 - 03.2022
Associate Director of Product Management, IHS Connect
IHS MARKIT
06.2016 - 03.2020
Product Manager, IHS Connect
IHS MARKIT
06.2014 - 06.2016
Eligible for Masters in Business Administration -
University of Massachusetts - Isenberg School of Management
Bachelor’s Degree in Criminal Justice -
Northeastern University
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