Jason Rhodes
Alachua
Summary
Dynamic marketing leader with extensive experience at Tower Hill Insurance Group, driving over $600 million in premium through strategic sales initiatives and budget development. Proven expertise in market analysis and risk assessment, fostering profitable growth while cultivating strong agency partnerships. Adept at leveraging data to enhance performance and achieve ambitious goals.
Overview
17
17
years of professional experience
1
1
Certification
Work History
AVP, Marketing – Enterprise
Tower Hill Insurance Group
09.2022 - Current
- Directly manage national relationships, representing over $600 million of the company’s total in-force premium.
- Develop and execute the budget, sales strategy, and business development for the Enterprise agency group, as well as the overall marketing and sales efforts.
- Analyze the production and profitability of agency partners to ensure profitable growth.
- Recruit and develop new agency partners as needed.
- Work with the product, IT, and Underwriting teams to ensure that the special needs of these partners are met.
AVP, Field Marketing
Tower Hill Insurance Group
02.2022 - 09.2022
- Responsible for directly assisting the Vice President of Marketing in the management of the overall agency group and sales team, while continuing to manage a sales territory.
- Directly manage over 200 individual agencies and $200 million dollars premium in assigned geographic territory
- Key role in assisting with the development and execution of the overall sales strategy, products, and premium growth.
Senior Territory Manager
Tower Hill Insurance Group
06.2018 - 02.2022
- Develop a budget and business plan for exceeding sales goals in the assigned territory.
- Manage the sales production and profitability of over 180 agency locations and $250 million of in-force premium, including larger Enterprise accounts.
- Educate, train, and develop the agency force to deliver products, prepare presentations, and participate in trade shows and conventions.
- Training of fellow sales employees
Broker/VP Personal Lines
Amwins Access
03.2018 - 11.2018
- Broker specializing in the placement of specialty lines of risks across multiple lines of business and states, including property, high-value auto, umbrella, CPL, farm/ranch, builders' risk, and flood.
- Actively build an agent roster for sales referrals.
- Quote, rate, and underwrite each individual risk for new and renewal business.
- Grew personal lines book to over $1 million in written premium in under six months.
Portfolio and Territory Manager
Tower Hill Insurance Group
06.2016 - 01.2018
- Strategic development of homeowners' insurance products within two company books of business.
- Review existing products for possible enhancements, and the development of new forms, endorsements, and products.
- Review of rates, coverage filing needs, underwriting rules, and customer service, and marketing collateral aspects needed for successful product design and launch.
Territory Manager
Tower Hill Insurance Group
06.2011 - 06.2017
- Develop a budget and business plan for exceeding sales goals in the assigned territory.
- Manage the sales production and profitability of 157 agency locations, and over $130 million in premium.
- Educate, train, and develop the sales agency force to deliver products and grow profitably.
- Training of fellow sales employees.
Underwriter
Tower Hill Insurance Group
02.2008 - 06.2011
- Reviewed new and renewal business for all personal homeowner policies.
- Evaluate risk based on product guidelines, application, and inspection data.
- Educate and support agents' understanding of decisions, as well as addressing concerns or complaints.
- Conduct agency underwriting reviews as needed to recommend corrective actions to improve overall profitability.
Education
B.S. - PSYCHOLOGY
The University of Florida
Gainesville, FL05-2002
Skills
- Proficient in MS Word, Excel, and PowerPoint, Power BI
- Sales strategy
- Budget development
- Market analysis
- Data analysis
- Risk assessment
Accomplishments
- CIC Designation earned, 12/01/18
- Regularly promoted and given increased responsibility throughout career
- 2024 sales goal for assigned territory exceeded by 55%
- Responsible for directly managing relationships with brokerages and franchises including Bass Underwriters, Bridge Specialty, Brown and Brown, Goosehead, Insurance Office of America, Liberty Mutual/Comparion
References
References are available upon request.
Licenses
2-20 agent license, FL
Immediate Value Offered
- Excellent industry reputation and strong relationships with agencies and carriers
- Excellent presentation, communication, analytical, and organizational skills
- Persuasive negotiator and closer
Certification
- Certified Insurance Counselor (CIC)
- Florida 2-20 licensed
References
References available upon request.
Timeline
AVP, Marketing – Enterprise
Tower Hill Insurance Group
09.2022 - Current
AVP, Field Marketing
Tower Hill Insurance Group
02.2022 - 09.2022
Senior Territory Manager
Tower Hill Insurance Group
06.2018 - 02.2022
Broker/VP Personal Lines
Amwins Access
03.2018 - 11.2018
Portfolio and Territory Manager
Tower Hill Insurance Group
06.2016 - 01.2018
Territory Manager
Tower Hill Insurance Group
06.2011 - 06.2017
Underwriter
Tower Hill Insurance Group
02.2008 - 06.2011
B.S. - PSYCHOLOGY
The University of Florida
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