Experienced Vice President of Sales and Marketing with 20+ years of driving business development and operations. Skilled in team leadership, fostering teamwork, maximizing opportunities, and motivating others. Proven track record in penetrating new markets, driving product promotion, assessing performance, implementing improvements, setting strategic goals, establishing profitable partnerships, and driving business growth.
Overview
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1
Certification
Work History
Vice President of Sales
Absolute Home Health & Hospice
2014 - 2025
This position reports directly to the Vice President of TSG Resources, which includes 23 nursing facilities and post-acute care ancillary serves throughout Ohio.
The position is responsible for the development of census, sales and referrals of home health, private duty, hospice and palliative care service lines, as well as maintaining outstanding relationships with our partners and constantly building new relationships.
Successful startup of Home Health & Hospice providers and agency branches in new markets with the Accreditation Commission for Health Care (ACHC)
Home Health provider startup with the Accreditation Commission for Health Care (ACHC)
Sales and Marketing Management and Oversight – including service expansion into new markets
Temporary Staffing Division Marketing/ Sales
Excellent communicator
Significant market growth and new market expansion
Annual Budgeting
Responsible for monitoring Monthly P&L’s of each service line, including revenues and earnings targets
Monthly financial review, UR review, and KPI with agency management to identify cost control needs
Develop and manage FTE metrics to ensure accurate staffing ratios
Monthly HHRG review to ensure proper payment for services provided
Oversight of strategic planning, sales initiatives, and physician recruitment
Recruitment, management of account executives, as well as market oversight
Oversight of brand utilization, social media, and sources of advertisement
Direct Sales and Marketing to SNF’s, AL’s, Hospitals, Physician offices, Community, ETC.
Top performer in Sales in every industry I’ve been involved with
Hunter mentality with a passion to own my job 24/7
Participate in Senior Management initiatives, including Lean Six Sigma Management, employee retention, and nursing facility onboarding acquisition committees
Regional Director of Sales & Marketing
Enlivant Senior Living
2012 - 2014
This position reports directly to the Director of Sales and Marketing of Enlivant Senior Living and is responsible for the census and sales efforts of the facility.
Responsibilities include daily census, new move in’s, annual budgeting, strategic planning, and implementation of new programs and supervision of Account Executives.
Annual Budgeting
Responsible for monitoring Monthly Budgets including revenues and earnings targets
Hold monthly stand-up meetings with management staff to review clinical outcomes
Motivated employees through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.
Work closely with the Director of Sales on planning and implementing new sales products and training tools
Ongoing market analysis to determine needed changes in local markets
Relationship building, complete own census with the understanding that it my top priority
Produced 5 reports per week to analyze job performance against team goals.
Account Executive, DME Sales Leader
Braden Med Services, DME
2005 - 2012
Management of agency Sales
Recommends and participates in formulation of the organization’s goals, objectives and related policies
Monitors compliance with Federal & State regulatory agencies and other certifying boards
Directs and monitors agency quality improvement activities
Development of a strategic plan with the management staff and marketing team to allow the agency to meet and exceed budgeted revenue and operating income
Review of daily, weekly, and monthly reports to ensure all processes are followed
Oversight of agency performance, and report monthly performance results to the Director of Operations
Development of a complete market analysis – presents market analysis to VP/GM/during annual ops-review
Drive all sales efforts
Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.
Education
Zane State College
01.2000
High School Diploma -
Zanesville High School
01.1998
Skills
Strong initiative in pursuing leads
Client acquisition expertise
Effective verbal communication
Executive sales management
Startup development
Collaborative team development
Multi-location sales director
Sales team development
Employee supervision
Relationship building
Deal closing
Sales presentations
Sales training
CRM management
Accomplishments
Promoted to Vice President of Sales after 4 successful years in the sales department.
Created a company-wide, comprehensive training program for all sales team members.
Directed a team of 12 Account Executives bringing in $25M per year.