Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
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Jason R. Palmer

Cumberland,USA

Summary

Experienced Vice President of Sales and Marketing with 20+ years of driving business development and operations. Skilled in team leadership, fostering teamwork, maximizing opportunities, and motivating others. Proven track record in penetrating new markets, driving product promotion, assessing performance, implementing improvements, setting strategic goals, establishing profitable partnerships, and driving business growth.

Overview

1
1
Certification

Work History

Vice President of Sales

Absolute Home Health & Hospice
2014 - 2025

This position reports directly to the Vice President of TSG Resources, which includes 23 nursing facilities and post-acute care ancillary serves throughout Ohio.

  • The position is responsible for the development of census, sales and referrals of home health, private duty, hospice and palliative care service lines, as well as maintaining outstanding relationships with our partners and constantly building new relationships.
  • Successful startup of Home Health & Hospice providers and agency branches in new markets with the Accreditation Commission for Health Care (ACHC)
  • Home Health provider startup with the Accreditation Commission for Health Care (ACHC)
  • Sales and Marketing Management and Oversight – including service expansion into new markets
  • Temporary Staffing Division Marketing/ Sales
  • Excellent communicator
  • Significant market growth and new market expansion
  • Annual Budgeting
  • Responsible for monitoring Monthly P&L’s of each service line, including revenues and earnings targets
  • Monthly financial review, UR review, and KPI with agency management to identify cost control needs
  • Develop and manage FTE metrics to ensure accurate staffing ratios
  • Monthly HHRG review to ensure proper payment for services provided
  • Oversight of strategic planning, sales initiatives, and physician recruitment
  • Recruitment, management of account executives, as well as market oversight
  • Oversight of brand utilization, social media, and sources of advertisement
  • Direct Sales and Marketing to SNF’s, AL’s, Hospitals, Physician offices, Community, ETC.
  • Top performer in Sales in every industry I’ve been involved with
  • Hunter mentality with a passion to own my job 24/7
  • Participate in Senior Management initiatives, including Lean Six Sigma Management, employee retention, and nursing facility onboarding acquisition committees

Regional Director of Sales & Marketing

Enlivant Senior Living
2012 - 2014
  • This position reports directly to the Director of Sales and Marketing of Enlivant Senior Living and is responsible for the census and sales efforts of the facility.
  • Responsibilities include daily census, new move in’s, annual budgeting, strategic planning, and implementation of new programs and supervision of Account Executives.
  • Annual Budgeting
  • Responsible for monitoring Monthly Budgets including revenues and earnings targets
  • Hold monthly stand-up meetings with management staff to review clinical outcomes
  • Motivated employees through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.
  • Work closely with the Director of Sales on planning and implementing new sales products and training tools
  • Ongoing market analysis to determine needed changes in local markets
  • Relationship building, complete own census with the understanding that it my top priority
  • Produced 5 reports per week to analyze job performance against team goals.

Account Executive, DME Sales Leader

Braden Med Services, DME
2005 - 2012
  • Management of agency Sales
  • Recommends and participates in formulation of the organization’s goals, objectives and related policies
  • Monitors compliance with Federal & State regulatory agencies and other certifying boards
  • Directs and monitors agency quality improvement activities
  • Development of a strategic plan with the management staff and marketing team to allow the agency to meet and exceed budgeted revenue and operating income
  • Review of daily, weekly, and monthly reports to ensure all processes are followed
  • Oversight of agency performance, and report monthly performance results to the Director of Operations
  • Development of a complete market analysis – presents market analysis to VP/GM/during annual ops-review
  • Drive all sales efforts
  • Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.

Education

Zane State College
01.2000

High School Diploma -

Zanesville High School
01.1998

Skills

  • Strong initiative in pursuing leads
  • Client acquisition expertise
  • Effective verbal communication
  • Executive sales management
  • Startup development
  • Collaborative team development
  • Multi-location sales director
  • Sales team development
  • Employee supervision
  • Relationship building
  • Deal closing
  • Sales presentations
  • Sales training
  • CRM management

Accomplishments

  • Promoted to Vice President of Sales after 4 successful years in the sales department.
  • Created a company-wide, comprehensive training program for all sales team members.
  • Directed a team of 12 Account Executives bringing in $25M per year.
  • Increased yearly revenue by 18% in 2024.
  • Exceeded monthly quota consistantly.

Certification

CHAP Accreditation Certificate

Timeline

Vice President of Sales

Absolute Home Health & Hospice
2014 - 2025

Regional Director of Sales & Marketing

Enlivant Senior Living
2012 - 2014

Account Executive, DME Sales Leader

Braden Med Services, DME
2005 - 2012

Zane State College

High School Diploma -

Zanesville High School
Jason R. Palmer