Jason San Lucas
Yorktown Heights,NY
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
2
2
years of professional experience
Work History
Social Media Manager
Scam Ultimate Frisbee
08.2023 - Current
- During my time as a Social Media Manager for Scam, I actively create and post content on the team's Instagram page @ualbanyultimate. - Successfully managed social media platforms for University at Albany's Frisbee team. - Created and published engaging content to promote team events, achievements, game highlights, etc.
Charity Water Digital Marketing Trainee
The Global Tech Experience
06.2023 - Current
- During my time as a Marketing Trainee for Charity Water, I was focused on finding the best strategies to attract Gen Z audiences on Social media. - Designed a marketing strategy for engaging GenZ audiences with a global non-profit working to provide clean water. - Created paid and organic social media content for Instagram & Facebook. - Sourced influencers and planned a global influencer campaign on TikTok.
Marketing Trainee (Noz Sunscreen)
The Global Tech Experience
05.2023 - 07.2023
- During my time as a Marketing Trainee for Noz Sunscreen, I created an ecommerce site following brand guidelines. - Designed and built an ecommerce site website using Shopify. - Created paid and organic social media content. - Implemented brand guidelines and developed on-brand creative and copy. - Calculated cost-efficiency metrics, evaluated and reported on campaign performance. - Leveraged best practices to improve conversion and reduce friction. - Conducted keyword research and optimized copy for SEO. - Collaborated with a global team to complete marketing tasks.
Marketing Assistant
Xposure Foundation Inc
05.2023 - 05.2023
- During my time as a Marketing Assistant at Xposure Foundation Inc., I actively contributed to two events focused on showcasing the organization's after-school programs. - Collaborated with the marketing team to develop strategies for attracting and informing the target audience about the company's programs. - Engaged with the organization's community by responding to inquiries, comments, and messages from various education staff promptly
- Helped cultivate a positive brand image and fostered meaningful connections with the audience.
Social Media Manager
Xposure Foundation Inc
09.2022 - 11.2022
- As the Social Media Manager at Xposure Foundation Inc, I was responsible for creating and managing engaging content on TikTok to promote the organization's goals. - Created and brainstormed Tik Toks based around the company's goals, including personal voiceovers and using creativity to best utilize the TikTok search algorithm to generate traffic. - Collaborated with the CEO to create visually compelling graphics and videos that aligned with the brand's identity, effectively conveying the organization's mission and values to the online community.
Education
Bachelor's Degree - Communications
University At Albany
05.2025
High School Diploma -
Lakeland High School
06.2021
Skills
- Content Creation
- SEO
- Digital Marketing
- Branding
- Ecommerce Marketing
- A/B Testing
- Email Marketing
- CRO
- 130 WPM on keyboard
- Google Keyword Planner
- Google Optimize
- Meta Ads Manager
- Shopify
- Canva
Personal Information
Title: Digital Marketer | Content Creation | Creative Specialist
Timeline
Social Media Manager
Scam Ultimate Frisbee
08.2023 - Current
Charity Water Digital Marketing Trainee
The Global Tech Experience
06.2023 - Current
Marketing Trainee (Noz Sunscreen)
The Global Tech Experience
05.2023 - 07.2023
Marketing Assistant
Xposure Foundation Inc
05.2023 - 05.2023
Social Media Manager
Xposure Foundation Inc
09.2022 - 11.2022
Bachelor's Degree - Communications
University At Albany
High School Diploma -
Lakeland High School
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