Summary
Overview
Work History
Education
Skills
Technical Skills
Timeline
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Jason Shartzer

West Harrison,USA

Summary

Strategic and results-driven sales leader with over 20 years of experience in beverage distribution and supplier management. Proven track record of leading high-performing teams, developing key customer relationships, and driving sustained growth through innovative programs and data-driven decision-making. Adept at brand development, team leadership, and cross-functional collaboration with suppliers and national accounts.

Overview

24
24
years of professional experience

Work History

Director of Brand Development

Heidelberg Distributing Company
Cincinnati, OH
08.2024 - 05.2025
  • Directed strategic management of Gallo's $110 million wine, spirits, and beer portfolio in Ohio.
  • Collaborated with Gallo Supplier Management Team to develop strategies for eight selling divisions at Heidelberg Distributing.

Vice President of Key Accounts

Heidelberg Distributing Company
Cincinnati, OH
08.2019 - 08.2024
  • Managed a Team of 16 Key Account Managers and 5 Analysts across Ohio and Kentucky.
  • Built Joint Business Plans with National and Regional grocery customers and supplier leadership. Responsible for $400 million in revenue.
  • Led strategy development, presentation, and execution of retail programs to increase sales and shelf visibility. Increased sales by 22% in the five-year period.

General Sales Manager

Heidelberg Distributing Company
Cincinnati, OH
09.2015 - 08.2019
  • Oversaw 5 District Managers, 30 Sales Reps, 4 Merchandisers, and a Fine Wine Manager. Responsible for $98M in Revenue Sales.
  • Partnered with Suppliers to design effective Monthly Programming and Incentives, achieving annual growth: (2015) +6.1%, +$4.7M, (2016) +4.3%, +$3.5M, (2017) +0.8%, +$690K (2018) +3.8%, $3.3M, (2019) +2.8%, $2.5M

Field Marketing Manager, Ohio

E & J Gallo Winery
Cincinnati, OH
01.2013 - 09.2015
  • Drove distributor engagement with four distributors in Ohio through localized marketing strategies, performance goals, and incentive alignment.
  • Developed annual distribution and promotion plans, overseeing demos, tastings, and advertising campaigns.
  • Championed market execution and KPI tracking to ensure brand growth across Ohio markets.

Area Manager

Monarch Beverage
Indianapolis, IN
06.2009 - 01.2013
  • Led a division of 3 District Managers, 15 Sales Reps, a Regional Key Account Manager, and a Reset Manager.
  • Drove strategic planning and execution, developing four future District Managers.
  • Enhanced sales performance via targeted pricing, data analysis, and execution tracking.

District Manager

Monarch Beverage
Indianapolis, IN
03.2006 - 05.2009

Sales Representative

Monarch Beverage
Indianapolis, IN
01.2003 - 03.2006

Management Trainee Program

Cintas Corporation
Louisville, KY
06.2001 - 01.2003

Education

B.A. - Business Administration

Hanover College
Hanover, IN
01.2001

Skills

  • Strategic planning
  • Retail program execution
  • Brand management
  • Market analysis
  • Sales forecasting
  • Data analysis
  • Joint business planning
  • Negotiation skills
  • Communication skills
  • Problem solving

Technical Skills

  • Microsoft Word, Excel, PowerPoint, Publisher, Margin Minder, Circana, VIP

Timeline

Director of Brand Development

Heidelberg Distributing Company
08.2024 - 05.2025

Vice President of Key Accounts

Heidelberg Distributing Company
08.2019 - 08.2024

General Sales Manager

Heidelberg Distributing Company
09.2015 - 08.2019

Field Marketing Manager, Ohio

E & J Gallo Winery
01.2013 - 09.2015

Area Manager

Monarch Beverage
06.2009 - 01.2013

District Manager

Monarch Beverage
03.2006 - 05.2009

Sales Representative

Monarch Beverage
01.2003 - 03.2006

Management Trainee Program

Cintas Corporation
06.2001 - 01.2003

B.A. - Business Administration

Hanover College

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