Jason Thompson
Carrollton,TX
Summary
Accomplished Digital Marketing Manager with expertise in Google Ads management, ad campaign optimization, and data analysis. Proven ability to enhance client relationships and drive campaign success through strategic thinking and team leadership.
Overview
5
5
years of professional experience
2
2
Certifications
Work History
Digital Marketing Manager
JSJD Media
Plano, Texas
02.2023 - Current
- Developed and managed Google Ads campaigns, enhancing visibility and engagement for diverse client portfolios.
- Collaborated with clients throughout lifecycle of Google Ads campaigns, ensuring seamless onboarding, effective launch, and strategic post-launch optimizations.
- Monitored budget pacing and adjusted bids accordingly to ensure goals were met within budget limits.
- Analyzed data from Google Analytics and AdWords to track campaign performance and inform optimization strategies.
- Provided training and support to junior team members on ad management tools.
Digital Marketing Manager
Gannett
Plano, Texas
07.2021 - 01.2023
- Developed marketing strategies aligned with corporate objectives and informed by market trends to drive targeted outreach.
- Analyzed campaign performance data to optimize strategies, enhancing overall campaign effectiveness.
- Conducted keyword research to enhance ad targeting and relevance.
- Supervised creation of marketing materials and collateral to ensure consistency with brand messaging and goals.
Education
Bachelor of Arts - English
University of North Texas
Denton, TX05-2020
Skills
- Google Ads management
- Ad campaign optimization
- Customer relationship management
- Google analytics expert
- Google ads mastery
- GTM Implementation
Certification
Google Ads Certified
References
References available upon request.
Timeline
Digital Marketing Manager
JSJD Media
02.2023 - Current
Digital Marketing Manager
Gannett
07.2021 - 01.2023
Bachelor of Arts - English
University of North Texas