Jason Vu
Torrance,CA
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
21
21
years of professional experience
Work History
Senior Marketing Analyst
Activision Blizzard llc.
02.2018
- Worked closely with 1:1 Marketing and Media to profile, segment, and trigger email and media channel campaigns
- Successfully transition fro SQL based campaign management to Adboe Marketing Cloud
- Implemented trigger event-based marketing efforts for life cycle campaigns
- Worked closely with Data Service to normalized complex data structures and modeled segmentation to inform and empower the marketing and media group
- Execute hundreds of email, SMS, and media campaigns (Facebook, Google, Twitter, Datalogix, and Instagram).
Senior Database Marketing Analyst
Beachbody, LLC
04.2016 - 02.2018
- Own the process from requirements gathering, design, development (including customer segmentation), quality assurance, and campaign scheduling
- Implemented UNICA campaigns on top of Beachbody’s large Marketing Database
- Became an expert in Beachbody’s Marketing Database processes, data structure and data elements, identifying and requesting enhancements (through vendor) for the Marketing Database
- Identified and report production issues and follow them through to resolution
- Successfully implemented various types of online campaigns; Facebook Social Online, Winback, Lifecycle, etc
- Working closely with ESP deployment resource(s) to align Unica campaign output to the correct ESP template.
Senior Consumer Marketing Analyst
Toyota Financial Services
04.2014 - 03.2016
- Liaise marketing and product finance to develop and validate full understanding of target architecture landscape
- Design highly efficient Unica Flowcharts to support lifecycle, win back, and incentive programs
- Liaise with client business & architects to develop and validate full understanding of target architecture landscape
- Monitor key campaign management metrics to inform campaign design
- Formulating metric plans and structuring campaigns to ensure proper performance tracking
- Networks with Marketing channel owners to consolidate business rules to coordinate/orchestrate programs and avoid over-targeting and conflicting messaging
- Leverage SQL to explore Marketing Data Warehouse, troubleshoot potential data issues, and produce datasets that are vital to the campaigning process
- Ensure all campaign lists generated adhere to compliance regulations and high quality control standards.
Senior Business Intelligence Analyst
Toyota Financial Services
07.2012 - 03.2014
- Provided leadership and technical expertise to enable a high efficient Enterprise Data Warehousing (EDW) environment, in full adherence with all business, compliance and regulatory requirements, as well as operational service level agreements
- Ensured proper analysis, design and documentation, implementation, test and delivery of each individual enhancement to the environment
- Partnered with business analysts, business relationship managers and functional area leads to identify analytical gaps of their respective user communities, and translate business requirements into functional/technical design specifications
- Worked closely with Data Warehouse technical lead(s) to establish cost effective and feasible architectures, coding standards, coding reviews, quality assurance plans and procedures to address business requirements with a high degree of quality
- Conduct data modeling and extract-transform-load design, from SQL Server, Oracle and potentially other structured and unstructured data sources.
Assistant VP- Business Intelligence
TCW Group
03.2004 - 07.2012
- Coordinated technical projects by serving as the liaison between the business user (Trading, Compliance, and Risk) and the Information Technology department (BI Analysts, Systems Integration Team, Development Team, third party vendors, etc.)
- Key Architect of developing an large Data Warehouse project using our in-house DW tool (Enterprise Data Insight)
- Managed efforts to retire legacy trading system (Bloomberg) and transition Fixed Income Group to new trading platform (Charles River Development)
- Systems analysis of Bloomberg Fixed Income Trading (MBS Group) to produce the data mapping, gap analysis, architectural design for data migration to CRD and outbound interfaces to other proprietary and third party vendors’ systems
- Manipulated data, write, and develop complex queries using SQL Server
- Led JAD sessions and conducted user interviews to develop the business requirements document (BRD), documented the underlying business processes and defined the to-be new and improved business processes
- Merging two instances of Charles River Development application with two different data sources into a single platform
- TCW acquisition of Metropolitan West Asset Management required a cost reduction and consolidation initiative
- Partnering with the Risk Management Group to lead the Standard & Poor’s “Security to Entity Crosswalk Project”
- The goal was to provide Risk and Investment Control with a clear insight into firm’s market exposure and potential conflicts of interest by verifying relationships between security, issuers, subsidiaries and affiliates
- Engineered and developed inbound feeds to SalesForce.com
- Provided Equity Research Group with real-time “Cloud” access to firm holdings, security analytics, and trade activities
- Analyst and Project Management on two major version upgrades for Longview Equity Trading System
- Leading teams of business analysts, technical architects, and developers in replacing Protrak (CRM) with Salesforce.com
- Lead efforts to develop, test, and launch a new MS SharePoint 2012 Compliance Employee Reconciliation Trading System
- CERTS tracked personal trades against firm activities and highlight any trading anomalies
- Contributed to the preparation and evaluation of a bilateral disaster recovery plan between New York and Los Angeles
- Developed over 70+ custom reports (MSRS and Crystal) utilized by Trading and Compliance to mitigate risk, commission monitoring, and ticketing for back office settlements
- Developed and managed end-user training evaluation forms and compiled data - reported metrics to all stakeholders
- Provided leadership to all junior resources to successfully execute all tasks in a timely manner
- Analyzed over a hundred algorithmic functions, mapped inputs/outputs behavior varied through manipulation of thousands of variables.
Quality Assurance Analyst
SunGard Trading Systems
11.2001 - 02.2004
- Leading/facilitating all aspects of the QA software testing lifecycle
- Performed Gap Analysis to determine gaps between delivered functional requirements and proposed enhancement functionality, requiring the update of all functional requirements documentation
- Created QA Project Plan incorporating all testing tasks, milestones, completion dates and applicable resources
- Identified and developed all Test Cases/Test Scenarios to be utilized during internal System Testing and client site UAT
- Developed Regression Testing Plan in conjunction with Regression Test scripts for execution after each build deployment
- Compiled System Test/UAT reports including all defect data and relevant metrics
- Developed Train-the-Trainer Guides, Participation Guides, Training Exercises
- Led requirements gathering sessions for post go-live enhancements and created subsequent documentation
- Provided oversight and expertise for first wave of Client super user led training sessions.
Implementation Consultant
SunGard Trading Systems
03.1998 - 11.2001
- Gathered and documented all of user interface (UI) requirements (business rules/application logic)
- Enforced trading floor software and hardware configuration standards
- Implemented various Foreign Exchange and Fixed Income modules for financial institutions, e.g
- Westdeutsche Landesbank, Northern Trust, US Bank, Sanwa, Commonwealth Bank of Australia, BankOne
- Designed and developed trade recap and P&L reports utilizing Crystal Reports, MS-ACCESS, and Visual Basic
- Implemented interface modules for various market data services (Reuters, Bloomberg, etc.)
System Implementation
Copart Inc.
10.1996 - 03.1998
- Implemented a $12 million management information system (Copart Auction System)
- C.A.S
- Increased operational efficiency for each facility by an average of 30%
- Implemented C.A.S (RPG/400) and user training for 50+ locations throughout the US, resulting in a 9% savings in inventory and expense reductions of $8.6 million
- Reviewed critical accounting and managerial procedures (e.g., Cash flow analysis, settlement and billing reconciliation) for adequacy
- Analyzed, investigated, and resolved inventory discrepancies identified through daily cycles of receiving procedures; Improved inventory tracking system resulting in 92% fewer lost files.
Education
Bachelor of Science - Computer Information System
California State University
Los Angeles, CA06.1993
Skills
- Marketing Strategy Development
- A and B Testing Techniques
- Cross-Functional Collaboration
- SQL Querying Capabilities
- Database Management
- Vendor Relationship Management
- Digital Media
- Data Mining Software
- Conversion Rate Optimization
- Email Marketing Metrics
- Segmentation and Targeting
- ETL Development
- Advanced SQL
- Data Integration
- Data Pipeline Design
- Real-time Analytics
- Team Leadership
- Data Lake Management
- Big Data Processing
- Advanced Data Mining
- Data Aggregation Processes
Current Position
Senior Database Marketing Analyst, Activision Blizzard, Santa Monica, CA, 02/18
Timeline
Senior Marketing Analyst
Activision Blizzard llc.
02.2018
Senior Database Marketing Analyst
Beachbody, LLC
04.2016 - 02.2018
Senior Consumer Marketing Analyst
Toyota Financial Services
04.2014 - 03.2016
Senior Business Intelligence Analyst
Toyota Financial Services
07.2012 - 03.2014
Assistant VP- Business Intelligence
TCW Group
03.2004 - 07.2012
Quality Assurance Analyst
SunGard Trading Systems
11.2001 - 02.2004
Implementation Consultant
SunGard Trading Systems
03.1998 - 11.2001
System Implementation
Copart Inc.
10.1996 - 03.1998
Bachelor of Science - Computer Information System
California State University
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