Jason Wojciechowski
Gilbert,AZ
Summary
Strategic Vice President of Marketing known for productivity and efficiency in task completion. Skilled in digital marketing strategies, brand management, and market research analysis. Excel at communication, leadership, and problem-solving to drive marketing objectives and team success.
Overview
10
10
years of professional experience
Work History
VP of Marketing
Global EDU partners
04.2024 - Current
- Developed and implemented marketing strategies that increased brand awareness by 35% and increasing student applications
- Monitored marketing performance through KPIs, improving campaign ROI by 30%, reducing customer acquisition costs, and maintaining customer retention.
- Created and executed several different marketing strategies across numerous channels.
- Executed SEM campaigns, increasing paid search traffic by 45% and reducing cost-per-click by 20%.
- Increased lead generation by 25% through targeted digital marketing campaigns, resulting in higher student enrollments.
- Instituted multiple enhancements to reduce cost per the board that included adding suppression lists, keyword reviews, Time of Day improvements, and Quality score updates.
- Oversaw digital marketing campaigns, resulting in significant increase in social media engagement and a 40% boost in website traffic.
Director of Digital Marketing
NASM/Ascend Learning
01.2022 - 04.2024
- Managed six teams of 24 total people that included Paid Acquisition (SEM, Display, Paid Social, Affiliate), Organic Social, Website (Dev and Front End), Promotions, Email Automation and Marketing Operations
- Oversaw agency transition that lower CAC from $275+ to consistently under $225
- Supervised design and production of front-end website that lower load speeds by 10% and increased conversion rates from 1.2% to 1.35%
- Expanded existing paid acquisition channel into Snapchat, Pinterest and Tik-Tok
- Enhanced SEM channels using marketing analytics and doing Keyword and QS audits
- Established new tools/reports in SEM/Paid social that drove CPL costs down by over 5%
- Created a new email automation campaign for at risk students – improved sit/pass rates by over 10%
- Reduced bad debt by multiple means (Conversion adjustments in SEM, International Blacklisting and introduce Braintree scoring) to lowest levels since joining the company.
AVP Digital Media
Zovio
04.2020 - 01.2022
- Oversaw a team of 10 digital media professionals who manage a $70 million annual media budget which included the following channels (SEM, Affiliate, Paid Social and Display)
- Improved CPA (Cost Per App) conversion by 30% in affiliate channel using internal reporting
- Formed retargeting campaigns on display that produced over a 9x ROAS
- Increased overall 4th course completes by over 9% by implementing time of day and Geo targeting
- Created lead scoring model that drove over 10% improvements in 1st course sit rates
- Improved Contact rates by over 8% for student contact center
- Reduced 2nd course dropout rates by over 9% implementing red flag reporting
- Developed robust KPIs and scorecards for marketing performance monitoring.
Director of Analytics and Media
Cheerlending/Zellus Media Group
10.2014 - 04.2020
- Responsible for strategy and execution of all digital platforms, including Google, Bing, Meta, and LinkedIn.
- Improved CPA and CPS by over 15%, while maintaining customer retention metrics.
- Orchestrated marketing vendor contracts with 400+ TV/Radio/Print stations to maximize exposure and results
- Implemented initiatives reducing CPL by 30% in major markets through testing across digital channels.
- Pioneered automated processes for revenue tracking, enhancing efficiency, and decision-making.
- Utilized CRM systems to integrate marketing data, streamline workflows, and optimize campaign performance.
Skills
- Strategic Planning and Budget Management
- Analytics and Data Interpretation
- Audience Targeting and Segmentation
- Creative Development and Content Strategy
- Digital Marketing Proficiency
- Leadership and Team Management
- Communication and Interpersonal Skills
- Market Research and Competitive Analysis
- Proficiency in Marketing Analytics Tools
- Adaptability and Innovation
Timeline
VP of Marketing
Global EDU partners
04.2024 - Current
Director of Digital Marketing
NASM/Ascend Learning
01.2022 - 04.2024
AVP Digital Media
Zovio
04.2020 - 01.2022
Director of Analytics and Media
Cheerlending/Zellus Media Group
10.2014 - 04.2020