Jasper Sabin
Sales & Marketing Leader
Forest Grove,OR
Summary
Award-winning marketing and sales leader with a strong background in fast-paced technology environments. Extensive experience in global partner marketing, co-marketing, pricing, brand development, customer insights, budget management, forecasting, and team building. Proven track record of elevating brands through innovative marketing strategies and meticulous attention to detail. Recognized for driving revenue growth, optimizing operational efficiency, and fostering a culture of excellence. Passionate about leveraging data-driven insights to anticipate market trends and capitalize on emerging opportunities.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
1
1
Language
Work History
Global Partner Brand Marketing Manager
Intel
Hillsboro, OR
06.2024 - Current
- Lead for Intel’s Global Partner brand marketing strategy covering all Intel product, category and enterprise brands
- Created role to elevate partner brand stories sitting at the intersection of brand strategy and partner brand marketing
- Advise partners on optimal brand execution for co-marketing and co-selling engagements; created brand framework to make portfolio of Intel brands more navigable increasing clarity of desired Intel brand strategy and improving overall impact of partner brand marketing
Global Partner Technical Assistant & Chief of Staff
Intel
Hillsboro, OR
10.2023 - 05.2024
- Support the Vice President of Intel Global Partners & Support, 6 executive direct reports, and a 300+ person organization
- Lead the creation of executive presentation material; from abstract to final keynote and c-level presentations including the office of the CEO
- Develop global itineraries that maximize the leader’s time while driving channel visibility
- Assist with curating the agenda and facilitating multiple weekly staff meetings for the GPS executive leadership team
- Act as a liaison between the Vice President, Executive Assist, cross-functional stakeholder, marketing agencies, and community partners
- Supported the Vice President’s ramp from Sales & Marketing Executive to lead of the Intel GPS organization, a highly visible internal & external channel role
- Act as a liaison for 3rd party channel consultants such as CDW or Accenture
- Have worked closely with PR to help build the strategy and optimize channel visibility through social media and external engagements
Global Partner Co-Marketing Manager
Intel
Hillsboro, OR
12.2020 - 10.2023
- Developed strong relationships with key strategic partners to identify co-marketing opportunities, created alignment on marketing objectives, and grew Intel’s brand attribution
- Managed a team of 6 direct reports and a 15 person organization
- Balanced strict financial controls and compliance requirements, while addressing the specific needs of diverse customers
- Tracked and analyzed the performance of co-marketing initiatives, leading executive level presentations and providing insights to stakeholders
- Directed the strategy for $2B+ in co-marketing investments while managing a portfolio of 75 high-value OEM/ODM customers
- Significantly increased brand attribution throughout tenure, while growing co-branded investments over 30%
- Reduced denied claims from 10% to 3%, improving trust in the Intel brand
- Built an operations team from the ground up in a new global partner marketing organization; hired, trained, and developed new customer facing team focused on direct customer co-marketing support
- Developed a new scoring rubric for investment allocations and trained/calibrated the auditing team
- Identified multiple opportunities to streamline processes and ensure alignment
- Led team thorough revamp of the investment workflow, simplifying processes to cut down time-to-payment and improve program efficiency
- In 2023, shifted focus to exclusively support Intel's top revenue-generating customers, leading to stronger partner engagement, increased co-marketing investment, and more sales opportunities
Global Senior Product Brand Manager
Intel
Hillsboro, OR
06.2017 - 12.2020
- Led the product brand strategy for a $37B product brand portfolio including Intel Core, Pentium, and Celeron processor brands, maximizing market presence, and driving significant revenue growth in key segments and categories
- Partnered with creative agencies in developing brand naming ideation and creating visual collateral including product brand logos, word marks and visual systems; wrote strategic briefs outlining key concepts and value props of the underlying products
- Conducted extensive customer focus groups to understand the customer persona, their needs, and wants
- Directed the brand strategy for a $100M investment that led to significant market share gains in a competitive market by launching the Intel Evo platform brand, managed concept through global product brand identity
- Developed and led brand training for field sales, product marketing teams, and external customers on new and upcoming brand strategies
- Recognized as the go-to subject-matter expert for product brand strategy by internal sales and marketing teams and external customers
Desktop Pricing Manager
Intel
Hillsboro, OR
06.2014 - 06.2017
- Managed roadmap pricing strategies for a $13B revenue-generating Desktop CPU product portfolio, showcasing a deep grasp of market dynamics and pricing trends
- Led market forecasting and analysis for the global desktop PC vertical, overseeing market sizing and forecasting for both the total addressable market and Intel's share of market
- Recognized with the prestigious Intel Achievement Award, the highest honor within the company, for exceptional contributions in delivering record-breaking product margins on the Broadwell-E 10-Core processor
- Broadwell-E 10-Core processor outsold demand forecasts by 40% in its first quarter alone
Strategic Marketing Analyst
Intel
Hillsboro, OR
06.2012 - 06.2014
- Played a pivotal role in driving data-driven insights and strategic recommendations to optimize Intel’s marketing efforts and maximize business performance
- Market analyst for worldwide desktop PC vertical responsible for market sizing and forecasting of total addressable market and Intel share of market over 4-8 quarter horizon
- Expanded role to include demand forecasting of RealSense 3d camera, and Intel vPro commercial PC product lines
- Additional responsibilities include preparation of weekly desktop state of the business publication to senior staff, as well as ad hoc case study analysis presented to VP and GM of Desktop and Business Client verticals
Senior Analyst Corporate Finance
Dell Technologies
Round Rock, TX
06.2005 - 06.2011
- Served as the primary Finance Controller supporting the consumer direct sales & marketing team for Dell.com and 1-800 Buy Dell channels
- Oversaw financial records and SOX compliance for all outsourced call center business
- Led weekly P&L forecasting achieving best-in-class forecast accuracy in Q4 2010 and first half 2011
- Led forecasting and planning efforts for a $100M operating expense budget, ensuring cost optimization and effective resource allocation
- Assisted with developing a strategic operating plan for Dell’s first brick and mortar site in Dallas, TX
Education
Master of Business Administration - Strategy & Corporate Finance
Notre Dame University
South Bend, IN 05.2011 - 06.2012
Bachelor of Arts - Business Administration with a concentration in Finance & Accounting
University of Oregon
Eugene, OR 06.2003 - 06.2005
Skills
- Sales & Marketing Leadership
- Global Partner Marketing
- Developing High Performing Teams
- Global Brand Management
- Brand Marketing & Storytelling
- Leadership Development
- Executive Presentations
- Co-Marketing Strategies
- Public Relations
- Financial Controls
- Forecasting
- Budget Management
- Workflow Optimization
- Brand & Pricing Strategies
- Voice of the Customer
Timeline
Global Partner Brand Marketing Manager
Intel
06.2024 - Current
Global Partner Technical Assistant & Chief of Staff
Intel
10.2023 - 05.2024
Global Partner Co-Marketing Manager
Intel
12.2020 - 10.2023
Global Senior Product Brand Manager
Intel
06.2017 - 12.2020
Desktop Pricing Manager
Intel
06.2014 - 06.2017
Strategic Marketing Analyst
Intel
06.2012 - 06.2014
Master of Business Administration - Strategy & Corporate Finance
Notre Dame University
05.2011 - 06.2012
Senior Analyst Corporate Finance
Dell Technologies
06.2005 - 06.2011
Bachelor of Arts - Business Administration with a concentration in Finance & Accounting
University of Oregon
06.2003 - 06.2005
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