Jaspreet Kaur
Summary
Accomplished and driven leader with extensive expertise in pharmaceutical and medical marketing. With over ten years of demonstrated success in dynamic and innovative marketing strategies. Specializing in digital marketing and strategic development ability to deliver impactful results.
Overview
12
12
years of professional experience
Work History
CX SPECIFICATION MANAGER
Novo Nordisk
08.2021 - Current
- Key liaison between clients and internal teams, ensuring project scopes, timelines, and communications are meticulously managed for highly strategic and visible omnichannel marketing initiatives
- Lead the collection of business requirements for Email, SMS, and multi-channel campaigns across diverse therapeutic areas including Obesity, Diabetes, and Rare Diseases
- Strategically collaborate with brand leads and direct agencies to refine business requirements, leveraging marketing technologies to create personalized experiences that resonate with target audiences
- Architect detailed visualizations of patient and healthcare provider (HCP) experiences for email and SMS journeys, meticulously designed to drive business impact and achieve incremental prescription uplift
- Spearheaded the development of new campaigns by leveraging innovative technologies to integrate omnichannel marketing, sales, market data, access data, and engagement data into a pioneering pre-call planning platform
- This initiative successfully fostered synergy across multiple domains, enhancing overall strategy execution
- Accelerating the pace of launches to enhance and elevate customer experiences
- While employing an agile approach
Digital Strategist
MedEvoke
09.2020 - 08.2021
- Developed and implemented digital best practices for social media engagement to boost business performance through strategic marketing campaigns
- Led data-based intel to craft and maintained consistent dynamic scientific messaging
- Provided strategic sourcing methodology insights to the VP to generate new business, company recognition and acumen
- SME in SEO, SMM, and SEM planning and execution
- Conducted quarterly check-ins with clients to Conducted QBR’s to ensure performance was met and optimized accordingly to reach a broader audience
- Developed internal marketing tactics to enhance quarterly ROI in collaboration with key stakeholders
- Managed the company website, key messaging and corporate sentiment to maintain competitiveness in the pharmaceutical digital landscape
- Key lead in integrating various digital and social media elements for client businesses, including website analytics, navigation, content, and social channels
Marketing Manager
Harte Hanks
02.2020 - 09.2020
- Delivered weekly pitches, RFP/ RFI preparations, and presentations with COO for business and Portfolio growth
- Managed qualified lead registrations to enhance engagement and enrollment including healthcare lead generation initiatives, including email marketing and direct mail
- Collaborated effectively with company leadership to craft proposals, press releases, to pitch products and services for enhancing healthcare sales initiatives for both new and existing clients
- Managed highly lucrative projects, strategic briefings with 5 or more clients per week, budgets ranged from $200K-$2M
- As tactical lead was responsible for delivering annual strategic recommendations for market introduction and support, which were aimed at driving business growth
- Improved the customer experience by simplifying training dynamics and enhance customer satisfaction for the call center, aiming to enhance outreach and customer engagement strategies
Strategic Marketing Specialist
Binsky & Snyder LLC
10.2018 - 01.2019
- Assist in the development and execution of strategic marketing programs, ensuring measurable results in advertising, branding, promotion, web marketing, and public relations
- Collaborate with the Director of Strategic Marketing to develop strategies that enhance client solutions and help increase annual revenue
- Support market assessments to optimize service offerings, pricing, and brand positioning for maximum market penetration and profitability
- Contribute to establishing market authority by assisting with strategies that align with our vision and convey compelling messages
- Aid in customer acquisition, cross-selling, and up-selling efforts to meet lead targets by understanding the sales cycle
- Monitor client satisfaction continuously and strengthen relationships accordingly
- Promote optimal use of the CRM system, maintaining key areas such as contacts, accounts, opportunities, dashboards, and reports
Business Development Specialist
Martindale Hubble
05.2017 - 08.2018
- Strategically conducted market research to uncover expansion opportunities in new territories, driving the company's growth agenda
- Proactively monitored competitor activities, including product reviews, pricing, and marketing strategies, to maintain a competitive edge and inform strategic decisions
- Championed customer retention by leading ongoing client relationship management initiatives, ensuring sustained engagement and satisfaction
- Expertly presented sales products, skillfully addressing any concerns or objections, and enhancing client confidence and commitment
- Mastered market dynamics and advertising strategies, leveraging this knowledge to effectively engage clients of all sizes and maximize market penetration
- Regularly consulted with top executives to discuss impactful product or policy changes, ensuring alignment with client expectations and business objectives
- Maintained meticulous records in the CRM tool, tracking all client communications to optimize engagement strategies and outcomes
- Ensured all client interactions were in strict compliance with company terms and conditions, upholding the organization’s standards and integrity
- Utilized advanced communication and negotiation skills to successfully convert prospects into new accounts, significantly contributing to business growth
Operations Manager
Stone Park USA
02.2016 - 01.2017
- Strategically arranged meetings with wholesalers and suppliers, leading negotiations to secure advantageous contracts and foster partnerships
- Directed the analysis of financial statements, sales reports, and performance indicators to drive strategic growth and operational improvements quarterly
- Conducted thorough reviews of financial documents, contracts, and agreements to ensure accuracy and compliance
- Served as the key liaison for clients and partners during the CEO's travels, ensuring seamless communication and fostering robust professional relationships
- Led the development and production of high-quality communication materials, significantly enhancing the brand's image and engagement with target audiences
- Spearheaded enhancements to the company website, brochures, and showroom displays, boosting brand presentation which let to operational efficiency
- Established and cultivated relationships with local businesses in the Tri-state area, significantly strengthening B2B connections and expanding the company’s network
Office Manager/Travel Agent
Cinderella Tours & Travel
08.2013 - 01.2015
- Developed and distributed comprehensive travel brochures and publications, enriching customer knowledge with insights into local customs, points of interest, and foreign regulations, thereby enhancing their travel experience
- Proficiently utilized Amadeus software and hotel rate books to accurately calculate travel and accommodation costs, managing bookings to optimize client satisfaction
- Conducted in-depth analyses of financial statements, sales reports, and performance indicators to strategically guide business improvements and enhance overall performance
- Managed and systematically updated the client database and customer invoices using Microsoft Access and Excel, ensuring high standards of data integrity and accuracy
Administrative Assistant
SJH Engineering
11.2012 - 03.2013
- Provided strategic executive support to team leaders, optimizing the management of their schedules and responsibilities to enhance organizational efficiency
- Coordinated and prepared company reports and presentations, meticulously ensuring that all materials were accurate and readily available for executive meetings and decision-making processes
Education
Bachelor of Science - Business Management and Marketing
New Jersey Institute of Technology (NJIT) – Martin Tuchman School of Management
Skills
- Key liaison
- Market research
- Client relationships
- Project management
- Budget management
- Data manipulation and story telling
Languages
Hindi
Native or Bilingual
Punjabi
Native or Bilingual
Timeline
CX SPECIFICATION MANAGER
Novo Nordisk
08.2021 - Current
Digital Strategist
MedEvoke
09.2020 - 08.2021
Marketing Manager
Harte Hanks
02.2020 - 09.2020
Strategic Marketing Specialist
Binsky & Snyder LLC
10.2018 - 01.2019
Business Development Specialist
Martindale Hubble
05.2017 - 08.2018
Operations Manager
Stone Park USA
02.2016 - 01.2017
Office Manager/Travel Agent
Cinderella Tours & Travel
08.2013 - 01.2015
Administrative Assistant
SJH Engineering
11.2012 - 03.2013
Bachelor of Science - Business Management and Marketing
New Jersey Institute of Technology (NJIT) – Martin Tuchman School of Management
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