Summary
Overview
Work History
Education
Skills
Websites
Specialized Areas
Personal Information
Timeline
Generic

Jasveer Kaur

Valley Stream,NY

Summary

Innovative and results-driven Senior Product Designer with 9+ years of experience in creating user-centered digital products across various platforms. Expertise in leading design teams, crafting intuitive and aesthetically pleasing interfaces, and collaborating closely with cross-functional teams to deliver exceptional user experiences. Passionate about applying design thinking to solve complex user problems and drive business growth. Proven track record in delivering impactful design solutions that improve user engagement and satisfaction.I am proficient in Figma, Sketch, Adobe XD, and Invision. Collaborative team players focused on balancing user needs with business goals to deliver impactful, seamless digital experiences.

Overview

11
11
years of professional experience

Work History

Senior Product Designer

Sheraden Lighting
New York, NY
03.2023 - Current
  • Lead the end-to-end design process for multiple high-impact product features, ensuring alignment with both user needs and business objectives.Collaborate with product managers, engineers, and data scientists to create and iterate on wireframes, prototypes, and high-fidelity UI designs.
  • User-Centred Design & Impact: Designed user-centred interfaces for profitable applications, generating millions in revenue and successfully launching multiple well-received projects. Designed innovative in-house products and CRM systems tailored to diverse clientele needs, resulting in streamlined processes that improved efficiency by reducing implementation time by 30% on average.
  • Process Improvement & Efficiency: Developed tailored CRM systems and in-house products, streamlining processes and reducing implementation time by 30% on average for diverse clients.
  • Design System & Development Speed: Established a component-based design system, Light mode/Dark mode accelerating development by 35%, enabling faster feature rollouts, and boosting team productivity.
  • User Research & Testing: Conducted user research, usability testing, and A/B testing to identify pain points, refine designs, enhance user engagement, and ensure responsive design across devices.
  • Mentorship & Collaboration: Mentored three junior designers, enhancing their design and collaboration skills while collaborating with stakeholders to shape user flows and intuitive interfaces.
  • AI insights: Developed interactive dashboards for real-time AI insights, ensuring clarity and engagement through data visualization best practices.
  • Information-Architecture: Enhances user experience by structuring digital products in a user - friendly manner.
  • Drive the creation and evolution of the product design system, improving consistency across platforms and accelerating the design-to-development handoff process.
  • Conduct user research, including interviews and usability testing, to inform design decisions and improve the overall user experience.
  • Analyze user data and feedback to optimize existing features, resulting in a more than half increase in user engagement.
  • Mentor junior designers, providing guidance on design best practices, user research, and professional growth.
  • Ensured consistent brand experience and UX design across all touchpoints, including website, app, and marketing materials, to build trust and engagement.
  • Implemented key UX metrics (such as task success, NPS, user retention) to track user engagement and product performance after launch.
  • Assisted in crafting launch campaigns by providing design assets and ensuring that user-facing interfaces match the promotional content.
  • Contributed to creating onboarding flows and tutorials that ease users into the product post-launch, helping drive adoption.
  • Created a continuous feedback loop from users and internal teams to ensure the product remains aligned with both user expectations and market demands.

Senior Product Designer

Bank Of America
New York, NY
01.2023 - 03.2023
  • Agile Collaboration & User-Centred Design: Collaborated in Agile sprints with cross-functional teams (developers, product managers, QA), applying user-centred design principles throughout the entire design process, from concept to launch, ensuring seamless integration.
  • Financial Data Visualization & Information Architecture: Designed secure, user-friendly dashboards for financial data visualization, leveraging information architecture and data visualization best practices to improve client engagement and reduce support inquiries.
  • Interactive Prototyping & Usability Testing: Created interactive prototypes (Figma, InVision) for investment/banking platforms, conducting usability testing to ensure intuitive user interactions and compliance with financial regulations, focusing on user flows and interaction design.
  • Data-Rich UI Design for Trading Platforms: Developed complex, data-rich Typography Design UIs for trading platforms, incorporating real-time data, charting tools, and advanced analytics, optimizing for performance, accessibility, and handling complex datasets.
  • Responsive Design & Accessibility: Applied responsive design principles and a mobile-first approach to optimize UX across mobile and web, ensuring consistent and accessible access to financial data across devices, adhering to WCAG guidelines and inclusive design principles.

Senior Product Designer

EHE HEALTH
New York, NY
05.2021 - 10.2022
  • Intuitive & Compliant Digital Health Design: Experienced in designing intuitive, secure, and compliant digital health solutions, focusing on user-friendly and accessible interfaces for healthcare applications, demonstrating a deep understanding of patient and provider needs.
  • Enhanced Patient Engagement & Simplified Workflows: Proven track record of enhancing patient engagement, simplifying complex medical workflows, and improving the usability of health technology products, 15% increase business revenue.
  • User Research & Collaborative Interface Development: Expert in conducting user research, designing wireframes, and collaborating with cross-functional teams to develop compliant and scalable interfaces in adherence to healthcare standards.
  • Proficient Design Tools & Patient-Focused Approach: Proficient in Figma, Sketch, and Adobe XD, demonstrating a passion for designing solutions that improve patient outcomes and optimize the healthcare experience.
  • Mentorship & Team Improvement: Mentored junior designers by providing feedback and design guidance, improving team cohesion and quality standards. Mentored 3 junior designers, resulting in a 10% improvement in team project delivery.
  • UI Optimization & Performance Enhancement: Optimized UI elements to reduce load times, enhancing the overall user experience and boosting page speed scores. Reduced average page load time resulting in a increase in user engagement. Also used user engagement tracking software.

Product Designer

Bank Of America
Jersey City, NJ
07.2019 - 01.2021
  • Data Visualization & Financial Insights: Designed data visualizations(graphs, charts) for financial tracking, empowering informed client decisions.
  • Cross-Functional Collaboration & Compliance: Collaborated with product, dev, and compliance teams, aligning design with technical/regulatory constraints.
  • Secure UI Design & User Research: Integrated security (2FA), utilizing user research, personas, journey mapping, and usability testing for data protection.
  • Design Presentations & User Journey Insights: Presented design solutions and user journey insights, securing approval for high-impact initiatives.
  • User Testing & Financial Disclosure Clarity: Conducted user testing, emphasizing clear financial disclosures, building user trust and reducing drop-offs.

UI/UX Designer

Guru Ramdas International Public School
INDIA
04.2014 - 08.2017
  • Rapid Prototyping & Stakeholder Buy-in: Designed interactive mobile app prototypes, securing stakeholder approval and funding within two weeks, demonstrating effective communication and design execution.
  • E-commerce Platform Redesign & Conversion Improvement: Redesigned a high-traffic ecommerce platform, resulting in a significant increase in user conversion rates, showcasing impactful UX improvements. increased business revenue by 15%.
  • Wireframing & Streamlined Development: Created wireframes and high-fidelity mock-up that streamlined the development process and reduced iterations, highlighting efficient design practices.
  • Cross-Functional Collaboration & Business Alignment: Collaborated with cross-functional teams to align design with business goals, contributing to increased customer satisfaction through user-centered solutions.
  • User Research & Product Strategy Influence: Conducted in-depth user research to define personas and journey maps, directly influencing product strategy with data-driven insights.

Education

Master Diploma - Web Design

Modern Institute of Technology
INDIA
10-2016

MBA - Business

Lovely Professional University
INDIA
07-2015

Bachelor - Design

Punjab University
INDIA
04-2007

Skills

  • UX Design
  • UI Design
  • User Research
  • Personas
  • Journey Mapping
  • Information Architecture
  • Usability Testing
  • Interaction Design
  • User-Centered Design
  • Wireframing
  • Prototyping
  • User Flows
  • User Onboarding
  • Interaction Patterns
  • Visual Design
  • Typography
  • Colour Theory
  • Visual Hierarchy
  • Design Systems
  • Mobile App & Web Design
  • E-commerce
  • SaaS (Software as a Service)
  • Dashboard Design
  • Design Thinking
  • Design Thinking Workshops
  • Figma
  • InVision
  • Photoshop
  • Illustrator
  • JIRA
  • Bitbucket
  • Hotjar
  • Notion AI

Websites

Specialized Areas

  • Mobile App & Web Design
  • E-commerce
  • SaaS (Software as a Service)
  • Dashboard Design
  • Design Thinking
  • Design Thinking Workshops

Personal Information

Citizenship: US Citizen

Timeline

Senior Product Designer

Sheraden Lighting
03.2023 - Current

Senior Product Designer

Bank Of America
01.2023 - 03.2023

Senior Product Designer

EHE HEALTH
05.2021 - 10.2022

Product Designer

Bank Of America
07.2019 - 01.2021

UI/UX Designer

Guru Ramdas International Public School
04.2014 - 08.2017

Master Diploma - Web Design

Modern Institute of Technology

MBA - Business

Lovely Professional University

Bachelor - Design

Punjab University

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